State of Advocacy 2020
THE YEAR OF DIGITAL ADVOCACY
This year’s State of Advocacy Report is thought-provoking, to say the least. It documents a massive growth in digital advocacy brought by the pandemic, the protests, the election and all of the other events that made 2020 a tumultuous time in America.
Using data from hundreds of nonprofit organizations, associations, and companies that use Phone2Action, we identified unique insights about what works in digital grassroots advocacy based on how real campaigns performed in 2019 and 2020.
Phone2Action partners with clients ranging from the largest associations and non-profits to corporations in the Fortune 500.
Pay Our Interns
“In just nine days, our diverse coalition of businesses, industries and tech enthusiasts across the country sent messages to every U.S. Senator and almost every Representative, as well as emails directly to the White House."
CEO and President, Consumer Technology Association
“After we switched to Phone2Action from another platform, we saw an immediate lift in conversions on our advocacy campaign pages. We ran the numbers—our conversions actually increased 100x—without any changes to the messaging. By doing A/B testing, we could confidently attribute this lift to the superior user experience and design of our Phone2Action campaign pages.”
Erica Klinger, Director of Marketing
Association for Accessible Medicines
“Beautycounter is devoted to progress. We provide a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. We’ve been using the Phone2Action platform to reach thousands of advocates through everyday social media channels."
Lindsay Dahl, Vice President of Community Affairs & Engagement
“Phone2Action’s customer support and engineering teams provide us with hands-on support to ensure we take full advantage of the platform for every campaign we run, meeting us at the high bar we set for ourselves and that our advocates expect. They don’t hesitate to customize our campaigns—they even changed the live map pins to look like the HRC logo. I enjoy this degree of personalization to drive more action! Phone2Action treats us like a true partner.”
Drew Daniels, Senior Manager of Online Strategy
Human Rights Campaign
“We needed a system that was going to make it as easy as possible for citizens to engage, Phone2Action is a core platform to supporting our advocacy efforts, helping us engage passionate people at a grassroots level.”
Shannon Hartley, Chief Marketing Officer
"Connecting with millennials is essential to our work, and we absolutely have to have Phone2Action to connect with this generation, as it is crucial we make engagement as simple as possible."
Lindsay Bourgoine, Manager, Advocacy and Campaigns
Protect Our Winters
"Phone2Action made it easy to launch our campaign page quickly and integrate it into our website in a seamless, scalable way. It allowed IA to provide our member companies with a place to send consumers looking to make their voices heard on the issue of net neutrality.”
Noah Theran, Senior Vice President, Global Public Affairs & Communications
The Innocence Project mobilized 40,000+ Texans to generate almost 8,000 phone calls and emails to Governor Greg Abbott and the state’s Board of Pardons and Paroles, asking them to spare Rodney Reed’s life.
American Heart Association
The American Heart Association used Phone2Action to make it easy for advocates to take action resulting in passing a landmark health education bill in New York.
Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. Expedia’s email open rate is a whopping 52 percent— and its click rate is more than twice the average rate at 6.3 percent.
Know first and act fast on the issues that matter at any level of government from Federal, to state, to local, with meaningful insights and real-time alerts all in one place.
Find, map, and track every relationship and touchpoint, connect with the key stakeholders, and identify potential advocates by focusing on the people most likely to give.
Launch and scale beautiful and personalized campaigns with integrated email, social and texting capabilities - mobilize your supporters fast to secure your legislative win.
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