State of Advocacy 2020
THE YEAR OF DIGITAL ADVOCACY
This year’s State of Advocacy Report is thought-provoking, to say the least. It documents a massive growth in digital advocacy brought by the pandemic, the protests, the election and all of the other events that made 2020 a tumultuous time in America.
Using data from hundreds of nonprofit organizations, associations, and companies that use Phone2Action, we identified unique insights about what works in digital grassroots advocacy based on how real campaigns performed in 2019 and 2020.
Our Clients
Phone2Action partners with clients ranging from the largest associations and non-profits to corporations in the Fortune 500.

Patagonia

NAM

Lime

AHA

Lyft

CTA

Box

NRA

Recording Academy

airbnb

ACTwireless

CTIA

ACEP

ONE

ANA

Women's March

Pay Our Interns

CFF

Lush
National Restaurant Association
Mobilized almost 200,000 people to take action, delivering more than 500,000 messages to Congress.
Innocence Project
The Innocence Project mobilized 40,000+ Texans to generate almost 8,000 phone calls and emails to Governor Greg Abbott and the state’s Board of Pardons and Paroles, asking them to spare Rodney Reed’s life.
Lime
Lime built a list of 5,000+ advocates and launched six campaigns over more than a year, resulting in almost 7,000 connections with public officials.
American Heart Association
The American Heart Association used Phone2Action to make it easy for advocates to take action resulting in passing a landmark health education bill in New York.
Expedia Group
Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. Expedia’s email open rate is a whopping 52 percent— and its click rate is more than twice the average rate at 6.3 percent.
Ben & Jerry's
Ben & Jerry’s uses Phone2Action’s technology to encourage customers and ice cream lovers everywhere to weigh in on the Voting Rights Act.
Key Benefits
Listen
Know first and act fast on the issues that matter at any level of government from Federal, to state, to local, with meaningful insights and real-time alerts all in one place.
Connect
Find, map, and track every relationship and touchpoint, connect with the key stakeholders, and identify potential advocates by focusing on the people most likely to give.
Mobilize
Launch and scale beautiful and personalized campaigns with integrated email, social and texting capabilities - mobilize your supporters fast to secure your legislative win.
The Latest in Advocacy
WHITEPAPER
Validating an Advocacy Program: Showing Your Value/ROI to Leadership
Need internal buy-in on your advocacy programs from senior leadership? Check out our white-paper to learn how.
Download Now »
BLOG POSTS
If ‘Politics is Local,’ Government Affairs Should Be Too
How to Drive More Effective State Advocacy
Awards & Recognition






