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State of Advocacy 2020

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THE YEAR OF DIGITAL ADVOCACY

This year’s State of Advocacy Report is thought-provoking, to say the least. It documents a massive growth in digital advocacy brought by the pandemic, the protests, the election and all of the other events that made 2020 a tumultuous time in America.

Using data from hundreds of nonprofit organizations, associations, and companies that use Phone2Action, we identified unique insights about what works in digital grassroots advocacy based on how real campaigns performed in 2019 and 2020.

Our Clients

Phone2Action partners with clients ranging from the largest associations and non-profits to corporations in the Fortune 500.

Why We’re the Most Trusted Partner in Digital Advocacy

messages to all lawmakers

campaigns created with the Phone2Action platform

advocates who took action with the Phone2Action platform

National Restaurant Association

Mobilized almost 200,000 people to take action, delivering more than 500,000 messages to Congress.

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Innocence Project

The Innocence Project mobilized 40,000+ Texans to generate almost 8,000 phone calls and emails to Governor Greg Abbott and the state’s Board of Pardons and Paroles, asking them to spare Rodney Reed’s life.

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Lime

Lime built a list of 5,000+ advocates and launched six campaigns over more than a year, resulting in almost 7,000 connections with public officials. 

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American Heart Association

The American Heart Association used Phone2Action to make it easy for advocates to take action resulting in passing a landmark health education bill in New York.

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Expedia Group

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. Expedia’s email open rate is a whopping 52 percent— and its click rate is more than twice the average rate at 6.3 percent.

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Ben & Jerry's

Ben & Jerry’s uses Phone2Action’s technology to encourage customers and ice cream lovers everywhere to weigh in on the Voting Rights Act.

Read the Press Release »

Key Benefits

Listen
Know first and act fast on the issues that matter at any level of government from Federal, to state, to local, with meaningful insights and real-time alerts all in one place.

Connect
Find, map, and track every relationship and touchpoint, connect with the key stakeholders, and identify potential advocates by focusing on the people most likely to give.

Mobilize
Launch and scale beautiful and personalized campaigns with integrated email, social and texting capabilities - mobilize your supporters fast to secure your legislative win.

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Building an Employee Grassroots Program

Our newest white-paper provides important insights on how leading companies are supercharging their employee grassroots programs, even if they are starting from scratch.

The Latest in Advocacy

WHITEPAPER

Validating an Advocacy Program: Showing Your Value/ROI to Leadership

Need internal buy-in on your advocacy programs from senior leadership? Check out our white-paper to learn how.
Download Now »

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Get Out the Vote

Grow and engage your supporters in 2020 with Phone2Action’s Civic Action Center with GOTV and election tools. Sign up to see a demo today!

Awards & Recognition

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