Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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ASAE Gets a 25% Bounce in Productivity

The American Society of Association Executives used Phone2Action’s federal intelligence suite to increase productivity by 25 percent.

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Fox: Intelligence Tools Help Tame a Huge Portfolio

Fox uses Phone2Action’s federal intelligence suite to make its advocacy before Congress and federal agencies more effective.

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ClearPath Helped Score a $35 Billion Victory

ClearPath used Phone2Action’s federal intelligence suite to score a major legislative victory before Congress on clean energy.

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How the National Restaurant Association Generated 500,000 Messages

National Restaurant Association Uses Phone2Action to Drive a Full Mobilization As 8 million workers were laid off, 110,000 doors were closed, and $240 billion was lost in the restaurant industry over the course of the pandemic, government support was needed on an unprecedented scale. Watch Video Save 1-Pager Interested in learning more? If you have…

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The Innocence Project: Using Phone2Action to Stop an Execution

Innocence Project Stopped an Execution Using Phone2Action “This is how democracy is supposed to operate. I really attribute a huge part of our success to the tool we use.” – Rebecca Brown, Director of Policy Start Chat Save 1-Pager Interested in learning more? If you have questions about how the Innocence Project uses Phone2Action advocacy…

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Special Olympics Influenced the White House—in Just 48 Hours

When the White House announced that it would end a decade-long precedent and cut $18 million for Special Olympics school programs nationwide, officials at the organization moved with purpose and determination.

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How to Run a Virtual Fly-in: Lessons from Komen’s Successful Event

Komen’s virtual fly-in reached a nearly 600 person audience and they created 40 teams of 3 to 5 people who carried out more than 150 virtual congressional meetings—all in a single day.

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The EEI Edge: Getting Hands-On With Technology

Learn how EEI has become an early adopter of advocacy and public affairs technology, how they work with top technology companies to test and shape software and how they have become advocates for a single, end-to-end platform offering the most powerful tools.

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A Voice for Healthcare Support

The government affairs professionals at Providence have been navigating the advocacy space for decades, and in recent years began sharpening their digital advocacy skills. So, when the CARES Act came before Congress offering funding to support health care workers and their COVID-19 response, Providence was ready.

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How Lime Represents Its Riders

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

Whitepapers & Reports

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An Advocacy-Driven Approach to Email

Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…

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From Physical to Digital: Hosting a Virtual Lobby Day

How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…

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Raising Money in a Challenging Time

Raising Money in a Challenging Time Fundraising is a crucial lifeline for many nonprofits. Motivating donors has never been more important than during the pandemic, which ushered in new rules and challenges. As one expert said, “there’s no playbook for this.” But there are strategies to be employed as the new fundraising landscape reveals itself.…

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Getting Started in Advocacy

There’s no doubt that launching a program for the first time can be daunting, especially when expectations are high within your organization. It becomes far more manageable if you can break up the tasks and take them in order. This guide can help you do exactly that. Over the years, Phone2Action has launched hundreds of…

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Executive Summary for Corporations

2020 has been an unprecedented year. From the public health crisis to widespread protests and elections, we knew that this year’s State of Advocacy report had to be different.  The Phone2Action team spent three months analyzing data from 2019 and 2020 to understand the tectonic changes in advocacy that took place this year. What we…

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Show the Value of Your Program

In every corporate environment, teams are expected to report on progress and show return on investment. It’s how business units talk to the boss. Government Relations and Public Affairs teams are no exception. The metrics are different—sometimes less understood—but explaining your strategy, challenges and performance is vital to draw resources and grow your program. Our…

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7 Steps to Building Winning Advocacy Campaigns in 2021

There is much ahead in 2021, from a new administration and Congress to state legislative sessions. Major policy changes are ahead on pandemic relief, climate change, immigration and dozens of other issues. For advocacy organizations, now is the time to tune up your program. To help you get started, here are 7 steps to help…

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Guide to the 117th Congress

The 117th Congress is filled with dozens of new faces. To help your organization meet new lawmakers and communicate on your issues in coming months, we have assembled biographical data from GovPredict on every certified member of the House and Senate. This downloadable, tabular reference, which you can share within your organization, will show you…

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State of Corporate Advocacy

Companies endured unprecedented challenges in 2020. The pandemic. The protests. The election. Government relations and public affairs pros faced consequential decisions at every turn. 2021 has posed new threats and challenges that have forced companies to take decisive action. There was a time when companies might have sat silent. Even 10 years ago, the common…

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State of Nonprofit Advocacy

It was a turbulent year for the nonprofit sector. The extreme currents caused by a global pandemic, massive racial protests and a divisive election impacted everything from programming and membership to fundraising. There was no playbook for this.  Yet amid the chaos, advocacy shined. Scores of nonprofits embraced change, adapted quickly and recast their strategy to…

On-Demand Webinars

Get Ready for 2022

It’s Time to Get Ready for 2022

Next year promises a storm of activity for government relations professionals. Crucial midterm elections, state legislative sessions and ongoing pandemic recovery could overwhelm a team that’s not ready. Smart organizations are preparing now. Join our senior experts, who speak with dozens of GR teams every week, to learn what you can do now to sharpen your program for 2022.

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How to Quantify the ROI of Government Affairs

Panel Discussion How to Quantify the ROI of Government Affairs How do you show that your work engaging federal, state and local policymakers is essential to your organization’s success? When you have a legislative win, maybe it’s easier; but that doesn’t happen every cycle. Your work is not transactional, it’s a marathon that involves engaging…

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The Future of Association Government Affairs + 3 strategies that work

THE FUTURE OF association government affairs + 3 strategies that work Hear some of the most innovative and successful association government affairs professionals describe how they met last year’s challenges and what they expect in the year ahead. Watch On Demand Topics Our Panelists Will Cover The current and future state of government affairs Meeting the…

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3 Instruments for Success in Corporate Government Affairs

3 Instruments for Success in Corporate Government Affairs Listen to some of the most innovative and successful corporate government affairs professionals describe how they met last year’s challenges and what they expect in the year ahead. Watch On Demand Topics Our Panelists Will Cover The current and future state of government affairs Showing your executives…

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3 Advocacy Campaigns That Drive Change

3 Advocacy Campaigns That Drive Change Hear some of the most innovative and successful nonprofit government affairs professionals describe how they met last year’s challenges and what they expect in the year ahead. Watch on demand Topics Our Panelists Will Cover The current and future state of government affairs Innovations in social media content Best…

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The Most Underrated and Effective Technique to Drive Engagement

The Most Underrated and Effective Technique to Drive Engagement Thursday, May 27, 3 p.m. ET Jason Straczewski is vice president of government relations and political affairs at the National Retail Federation. In this role, he leads advocacy and political efforts at the state and federal levels, ensuring the retail community is educated on and engaged…

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How to Manage CEO Activism

How to Manage CEO Activism Thursday, May 20 , 3 p.m. ET Larry “Chad” Chadwick began his career with TIAA-CREF in New York in January 1993. Over the past 27 years, Chad has worked in a variety of roles with the company throughout the United States. Most recently Chad has served as Senior Managing Director…

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Digital Advocacy and Comms for Corporations, Associations, and Nonprofits

Digital Advocacy and Comms for Corporations, Associations, and Nonprofits Thursday, May 13, 3 p.m. ET Greg Lowman is Vice President of Digital Advocacy and Policy Communications for Fidelity Investments, a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing, and other financial products and services to more than 20 million individuals, institutions,…

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How to Unite Your State and Federal GA teams

How to Unite Your State and Federal GA teams Thursday, May 6, 3 p.m. ET Nicole Booth has more than 15 years of working with state and federal government bodies, trade associations and advocacy groups to oversee Notarize’s public affairs activities. Booth’s experience focuses on the mortgage industry’s transformation through technology, specifically with remote online…

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10 Biggest Takeaways From Our Past 10 Webinars

10 Biggest Takeaways From Our Past 10 Webinars Thursday, April 29, 3 p.m. ET John’s 15 years of marketing experience have spanned multiple industries around the world, from feisty startups to market leaders. He brings a deep understanding of government affairs as well as strong performance in thought leadership, demand generation, and sales growth. John…

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The New Rules for Grassroots and Lobbying

The New Rules for Grassroots and Lobbying Thursday, April 22, 3 p.m. ET Laurent Crenshaw is the Head of Policy for Patreon Inc. At Patreon he is leading the company’s policy development, strategy, planning, and advocacy globally in the Content, Payments, Benefits, Merchandise, Community, and Public categories. Prior to joining Patreon, Laurent served in senior…

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The 5 People Who Will Help You Advance Your GR Career

The 5 People Who Will Help You Advance Your GR Career Watch Now Samantha Segall is a Government Affairs Executive with 15+ years of experience, and currently leads the development and implementation of political and industry affairs strategies that advance the mission of CLEAR and impact its bottom line. By working for and with a…

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PAC Management in 2021

PAC Management in 2021 In addition to being a newly published author,Ms.White recently joined Zillow, the leading real estate and rental marketplace, as Government & External Relations Manager where she doubled their Federal Government Relations team. In her role, Ms. White manages the Zillow Group Political Action Committee and works to develop targeted engagement opportunities…

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ROI: How to Demonstrate your Government Affairs Team’s Value

ROI: How to Demonstrate your Government Affairs Team’s Value Thursday, April 1, 3 p.m. ET Isaac is the Vice President of Government Affairs for Target Corporation. He and his team strategically influence public policy on behalf of Target at the federal, state and local level. Isaac has more than twenty years of experience in government…

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What to Do the Next Time Facebook or Google Halt Political Ads

What to Do the Next Time Facebook or Google Halt Political Ads Thursday, March 25, 3 p.m. ET When Facebook and Google halted political and social issue ads, the community was left scrambling. Teams were forced to adapt, and quick. In the matter of weeks, Government Affairs professionals were forced to devise new digital strategies,…

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Internal Comms: How to Explain Policy to Executives

Internal Comms: How to Explain Policy to Executives Carolyn Coda is a legislative and regulatory strategist, with 15 years of experience in the public and private sectors. She focuses on tax policy, financial services, and privacy/cybersecurity, helping clients navigate the complex political landscape in Washington. Carolyn joined Invariant from global reinsurer Swiss Re, where she…

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How ESG Helps Drive Government Affairs Wins

How ESG Helps Drive Government Affairs Wins As corporate vice president of corporate responsibility and international government affairs, Susan Moore advances AMD’s contributions as a valued partner in the innovations, investments and societal benefits of high-performance computing. AMD processors power devices ranging from supercomputers to game consoles, from always-on cloud infrastructures to laptops, and more.…

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Exclusive: New Report on Changing Congressional Engagement Strategies

Exclusive: New Report on Changing Congressional Engagement Strategies Bradford Fitch is President and CEO of the Congressional Management Foundation. Fitch started his communications career at the age of 16 working at his local AM radio station in Upstate New York as a disc jockey and reporter. After graduate school, he worked as a television reporter…

Videos

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

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Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

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Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

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Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

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Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

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Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

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Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.