Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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Special Olympics Influenced the White House—in Just 48 Hours

When the White House announced that it would end a decade-long precedent and cut $18 million for Special Olympics school programs nationwide, officials at the organization moved with purpose and determination.

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How to Run a Virtual Fly-in: Lessons from Komen’s 2020 Virtual Fly-in

Komen’s virtual fly-in reached a nearly 600 person audience and they created 40 teams of 3 to 5 people who carried out more than 150 virtual congressional meetings—all in a single day.

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The EEI Edge: Getting Hands-On With Technology

Learn how EEI has become an early adopter of advocacy and public affairs technology, how they work with top technology companies to test and shape software and how they have become advocates for a single, end-to-end platform offering the most powerful tools.

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A Voice for Healthcare Support

The government affairs professionals at Providence have been navigating the advocacy space for decades, and in recent years began sharpening their digital advocacy skills. So, when the CARES Act came before Congress offering funding to support health care workers and their COVID-19 response, Providence was ready.

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The Value of Employee Advocacy

When the election was drawing near, Chevron sent an email to its 20,000 employees in the United States—about half its workforce—reminding them to cast their ballots.

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Mobilizing With Purpose

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

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How Lime Represents Its Riders

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

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The Right Tool for the Task:

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

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Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

Whitepapers & Reports

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Ads for Advocacy: 8 Best Practices for Social Media Ads

Discover how to get the most out of your social ad campaigns.

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Social Media Responsiveness in Congress and Local Government

Analyzing the Facebook and Twitter behavior of every official Congressional account.

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.

20 Proven Advocacy Campaigns

20 Proven Advocacy Campaigns to Make Your Own

Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.

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5 Exemplary Digital Grassroots Campaigns by Advocacy Groups

We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.

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The Ultimate Guide to Social Media for Grassroots Advocacy

This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.  

9 pro-tips for advanced grassroots advocacy

9 Pro-Tips for Advanced Grassroots Advocacy

Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.

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The State of Advocacy

Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.

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How to Sharpen Your Advocacy in an Election Year

Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.

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The Case for Professional Advocacy Software

Ask yourself this question: does your advocacy program live up to its potential? If you don’t like the answer, it may be time to look at how professional advocacy software can boost your program.

On-Demand Webinars

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The 5 People Who Will Help You Advance Your GR Career

The 5 People Who Will Help You Advance Your GR Career Thursday, April 15, 3 p.m. ET Samantha Segall is a Government Affairs Executive with 15+ years of experience, and currently leads the development and implementation of political and industry affairs strategies that advance the mission of CLEAR and impact its bottom line. By working…

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PAC Management in 2021

PAC Management in 2021 In addition to being a newly published author,Ms.White recently joined Zillow, the leading real estate and rental marketplace, as Government & External Relations Manager where she doubled their Federal Government Relations team. In her role, Ms. White manages the Zillow Group Political Action Committee and works to develop targeted engagement opportunities…

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ROI: How to Demonstrate your Government Affairs Team’s Value

ROI: How to Demonstrate your Government Affairs Team’s Value Thursday, April 1, 3 p.m. ET Isaac is the Vice President of Government Affairs for Target Corporation. He and his team strategically influence public policy on behalf of Target at the federal, state and local level. Isaac has more than twenty years of experience in government…

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What to Do the Next Time Facebook or Google Halt Political Ads

What to Do the Next Time Facebook or Google Halt Political Ads Thursday, March 25, 3 p.m. ET When Facebook and Google halted political and social issue ads, the community was left scrambling. Teams were forced to adapt, and quick. In the matter of weeks, Government Affairs professionals were forced to devise new digital strategies,…

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Internal Comms: How to Explain Policy to Executives

Internal Comms: How to Explain Policy to Executives Carolyn Coda is a legislative and regulatory strategist, with 15 years of experience in the public and private sectors. She focuses on tax policy, financial services, and privacy/cybersecurity, helping clients navigate the complex political landscape in Washington. Carolyn joined Invariant from global reinsurer Swiss Re, where she…

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How ESG Helps Drive Government Affairs Wins

How ESG Helps Drive Government Affairs Wins As corporate vice president of corporate responsibility and international government affairs, Susan Moore advances AMD’s contributions as a valued partner in the innovations, investments and societal benefits of high-performance computing. AMD processors power devices ranging from supercomputers to game consoles, from always-on cloud infrastructures to laptops, and more.…

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Exclusive: New Report on Changing Congressional Engagement Strategies

Exclusive: New Report on Changing Congressional Engagement Strategies Bradford Fitch is President and CEO of the Congressional Management Foundation. Fitch started his communications career at the age of 16 working at his local AM radio station in Upstate New York as a disc jockey and reporter. After graduate school, he worked as a television reporter…

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Small Team? No Problem. Strategies for Making it Work

Small Team? No Problem. Strategies for Making it Work Thursday, February 25 | 3 p.m. ET Chandler C. Morse serves as head of North America public policy for Workday, a leading provider of enterprise cloud services delivering financial management, human capital management, and analytics applications.  Mr. Morse stood up the Washington, DC office for the…

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Government Affairs for StartUps

Join us on Thursday, February 18 at 3 p.m. ET for a discussion of how to get things done as a government relations professional at a startup or growth-stage company. Carta’s Head of Policy, Anthony Cimino, will help you connect with policymakers and advance your issues.

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How to Educate the New Elected Officials

January 2021 will bring more than 60 new legislators in the 117th Congress, along with thousands at the state and local levels. Learn how your organization can leverage effective public affairs strategies in the post-pandemic landscape.

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A Voice for Healthcare Support

When the CARES Act came before Congress to support health care workers and their pandemic response, Providence was ready.

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Hindsight in 2020: Lessons Learned

Tune into this session to hear experts from the American Society of Association Executives, the American Federation for Children, VMware, Phone2Action and GovPredict explore the biggest lessons and takeaways from a year of profound change.

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The Future of Public Affairs and its Tech Landscape

Hear how Edison Electric Institute uses Phone2Action and GovPredict to gather the right intelligence and act on it when necessary. Our panel will include Brad Viator, Executive Director for External Affairs at EEI.

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Our Journey to Revolutionizing Public Affairs and Government Relations

Jeb Ory, CEO of Phone2Action, Andy Stanley, Vice President of Product at Phone2Action, and Neal Kemp, Chief Product Officer at GovPredict, share their vision of the new integrated product that can vastly enhance your team’s capabilities.

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HeadCount: Lessons From the 2020 Election

This year’s election will set records for voter turnout, with more than 148 million people casting ballots—and counting. Join HeadCount, which has registered more than one million new voters and was instrumental in reaching young voters throughout the cycle.

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Navigating the Unknown: Advocacy in the Post-Election Landscape

As speculation swirls around delayed counts and contested returns, join us for a special post-election briefing for advocacy professionals. This one-hour discussion will analyze the results through an advocacy prism, with emphasis on how advocacy programs can navigate an uncertain political landscape.

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Planning Your Advocacy Agenda for 2021

It’s unclear what the election will bring, but one thing is certain: your advocacy program will continue—and 2021 will be a big year. Tune into this one hour session to gain insights into how top advocacy organizations like Hallmark are planning next year’s action. In the first quarter alone, a new Congress will be sworn…

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How Chevron’s 15-Year-Old Advocacy Program Leveraged New Technology

The Chevron Advocacy Network was created years ago to allow Chevron to communicate with employees, retirees and friends of the company. Today, that network has more than 6,000 members—and it is rapidly growing. Tune in for a webinar with Alex Schisel, Team Lead of the Chevron Advocacy Network, to discuss why the company sees value in…

Videos

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

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Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.