Whitepapers

Deep-dive into best practices and current trends in digital advocacy with our exclusive whitepapers

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The Transformative Power of Text Messaging

For companies, associations and nonprofits that want to modernize communications, boost impact and increase performance metrics, text messaging is an essential tool. 

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Hosting a Virtual Fly-in

While organizations have long relied on face-to-face meetings, a digital fly-in or lobby day has advantages. It can lower costs, increase your reach and dramatically expand participation among your advocates.

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Women in Congress Guide

Collectively, women make up 27 percent of the 117th Congress. Yet women represent 51 percent of the U.S. population. And so, as we celebrate Women’s History Month and International Women’s Day, we recognize that there is work ahead.

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State of Advocacy: Associations

Companies endured unprecedented challenges in 2020. The pandemic. The protests. The election. Government relations and public affairs pros faced consequential decisions at every turn. 2021 has posed new threats and challenges that have forced companies to take decisive action. There was a time when companies might have sat silent. Even 10 years ago, the common…

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Corporate Activism is Mainstream

Just a few years ago, companies were reluctant to take a position on social issues for fear of alienating customers. But a major change is at hand. A growing body of research shows that consumers want big brands to declare themselves on major issues and will do more business with those that do. Corporate activism…

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A Guide to Black Members of Congress

It has been more than 150 years since African Americans first served in Congress. In 1870, Hiram Rhodes Revels of Mississippi was appointed to complete a one-year term in the Senate. That same year, Joseph Rainey was elected to represent South Carolina’s First District in the House. Together, the two men, just five years past…

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117th Congress Freshman Guide

The weeks after an election are always hard on public affairs and government relations professionals. While the votes are counted and the airwaves are free of ads, the real work begins: meeting dozens of new Congress members and explaining your position on issues. To help make your job easier, we created this Freshman Guide. Based…

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State of Nonprofit Advocacy

It was a turbulent year for the nonprofit sector. The extreme currents caused by a global pandemic, massive racial protests and a divisive election impacted everything from programming and membership to fundraising. There was no playbook for this.  Yet amid the chaos, advocacy shined. Scores of nonprofits embraced change, adapted quickly and recast their strategy to…

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State of Corporate Advocacy

Companies endured unprecedented challenges in 2020. The pandemic. The protests. The election. Government relations and public affairs pros faced consequential decisions at every turn. 2021 has posed new threats and challenges that have forced companies to take decisive action. There was a time when companies might have sat silent. Even 10 years ago, the common…

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Guide to the 117th Congress

The 117th Congress is filled with dozens of new faces. To help your organization meet new lawmakers and communicate on your issues in coming months, we have assembled biographical data from GovPredict on every certified member of the House and Senate. This downloadable, tabular reference, which you can share within your organization, will show you…

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7 Steps to Building Winning Advocacy Campaigns in 2021

There is much ahead in 2021, from a new administration and Congress to state legislative sessions. Major policy changes are ahead on pandemic relief, climate change, immigration and dozens of other issues. For advocacy organizations, now is the time to tune up your program. To help you get started, here are 7 steps to help…

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Show the Value of Your Program

In every corporate environment, teams are expected to report on progress and show return on investment. It’s how business units talk to the boss. Government Relations and Public Affairs teams are no exception. The metrics are different—sometimes less understood—but explaining your strategy, challenges and performance is vital to draw resources and grow your program. Our…