Stay on top of the latest trends in the industry with presentations by thought leaders in advocacy
How to Sharpen Your Advocacy in an Election Year
Advocacy can be very different in an election year, and the consequences may never be greater than in 2020. Learn how to tune up your advocacy program for maximum impact before the primary season starts next year.
How to Engage When Legislators Are Out of Session
During a recess, lawmakers are often holding meetings, town halls, and making various public appearances. The best advocacy programs are planning their campaigns around these out-of-session periods, as it becomes easier to garner attention and generate awareness about your organization or cause.
How To Use Ads For Advocacy
Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters—are you leveraging it for your advocacy efforts? Learn how to acquire, engage, and mobilize new supporters using digital advertising strategies.
The State of Advocacy in 2019
We analyzed anonymous, aggregated data from hundreds of nonprofit organizations, associations, and companies that use our platform to identify unique insights about what works in digital grassroots advocacy—and what doesn’t. Get an inside look into trends and patterns in the data, and our predictions for the future.
How To Effectively Manage, Analyze, and Map Your Key Contacts
Learn how to effectively manage your key contacts—including how to survey advocates, identify existing relationships, and track meetings between your organization’s leaders and lawmakers.
When Digital Meets Physical: Effective Congress Fly-Ins
Learn how to host an effective fly-in—including how to prepare your advocates for legislative meetings, tactics that can be implemented post-event to maintain the momentum, and how to engage advocates who aren’t able to attend but are still interested in participating.
How To Integrate Your Advocacy Program (Email, Social, & Mobile)
Learn how our clients brought their advocacy campaigns into the daily lives of their supporters, by leveraging the channels that people use every day, including Facebook Messenger and SMS/texting.
How To Get the Attention of the New Congress
The 2018 Election resulted in a balance of power shift in the House, and the most diverse Congress in U.S. history. Learn the most effective ways to get the attention of the New Congress from the perspective of an advocacy group and a Hill staffer.
Advocacy Tactics That Will Work In 2019
As we head into the start of the new year, we look at the advocacy tactics that worked in 2018 and the ones that didn’t, and ask the experts what they think will be most effective in 2019. Watch this webinar to hear from advocacy pros on what will work in the new year.
Getting Ready for the 2019 Legislative Session
Does your organization have an advocacy roadmap for 2019? Whether your issue extends to Congress or state legislatures, you need a strategy for effectively advocating your position to elected officials.
Win Your Issue by Influencing Regulatory Agencies with Public Comments
The federal regulatory process plays a crucial role in how the U.S. government carries out public policy, and it’s often overlooked in grassroots advocacy. Learn how to leverage public comments to win your issue.
The Intersection of AI, Social Media, and Advocacy
Watch our webinar discussion with digital advocacy professionals, chatbot experts, and our very own chatbot product lead at Phone2Action about how to leverage tools like Facebook Messenger chatbots for social good.
How to Successfully Drive Public Policy Discussions in Emerging Markets
Many emerging or recently emerged market categories differ drastically in market opportunity, target customers and business models, but they share one similar challenge—doing business in markets that have nascent public policy frameworks.
It’s Fly-In Season! Tips to Maximize Your Event’s Success
Learn how to host an effective fly-in, including how to prepare your advocates for legislative meetings, tactics that can implemented post-event to maintain the momentum, and how to engage advocates before and after.
Meet Gen Z: What Advocacy Means to the “We Generation”
Understanding why members of the “We Generation” are poised to be leaders in advocacy will be key for any organization that wants to exist in 10 years.
Mobilizing Communities of Color
The collective power of communities of color to influence public policy decisions has grown exponentially as our country’s demographics have shifted. Hear how different advocacy organizations engage these communities of color to drive change.
Communicating with Congress: A Hill Staffer’s Perspective
Hear from a senior legislative staffer on why congressional offices value constituent correspondence, and what kinds of messages have the biggest impact.