Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

International Justice Mission

International Justice Mission

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.

NRPA

National Recreation and Park Association

Converting conference attendees to advocates with a live map and SMS keyword.

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Special Olympics

Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.

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Plastic Pollution Coalition

Convincing global companies to stop using single-use plastic products with over 1 million petition signatures

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Internet Association

Mobilizing supporters to contact their Senators in support of net neutrality protections.

UNA-USA

The United Nations Association of the United States of America

Increasing member engagement with live calls-to-action at their annual summit.

Doctors Without Borders

Doctors Without Borders

Helping fight pneumonia by advocating for lower vaccine costs for all humanitarian organizations and developing country governments.

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National Humanities Alliance

Mobilizing supporters to send over 150,000 messages to Congress and the White House within a two-day period.

Whitepapers & Reports

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Corporate Activism is Mainstream

Just a few years ago, companies were reluctant to take a position on social issues for fear of alienating customers. But a major change is at hand. A growing body of research shows that consumers want big brands to declare themselves on major issues and will do more business with those that do. Corporate activism…

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A Guide to Black Members of Congress

It has been more than 150 years since African Americans first served in Congress. In 1870, Hiram Rhodes Revels of Mississippi was appointed to complete a one-year term in the Senate. That same year, Joseph Rainey was elected to represent South Carolina’s First District in the House. Together, the two men, just five years past…

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117th Congress Freshman Guide

The weeks after an election are always hard on public affairs and government relations professionals. While the votes are counted and the airwaves are free of ads, the real work begins: meeting dozens of new Congress members and explaining your position on issues. To help make your job easier, we created this Freshman Guide. Based…

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State of Nonprofit Advocacy

It was a turbulent year for the nonprofit sector. The extreme currents caused by a global pandemic, massive racial protests and a divisive election impacted everything from programming and membership to fundraising. There was no playbook for this.  Yet amid the chaos, advocacy shined. Scores of nonprofits embraced change, adapted quickly and recast their strategy to…

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State of Corporate Advocacy

Companies endured unprecedented challenges in 2020. The pandemic. The protests. The election. Government relations and public affairs pros faced consequential decisions at every turn. 2021 has posed new threats and challenges that have forced companies to take decisive action. There was a time when companies might have sat silent. Even 10 years ago, the common…

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Guide to the 117th Congress

The 117th Congress is filled with dozens of new faces. To help your organization meet new lawmakers and communicate on your issues in coming months, we have assembled biographical data from GovPredict on every certified member of the House and Senate. This downloadable, tabular reference, which you can share within your organization, will show you…

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7 Steps to Building Winning Advocacy Campaigns in 2021

There is much ahead in 2021, from a new administration and Congress to state legislative sessions. Major policy changes are ahead on pandemic relief, climate change, immigration and dozens of other issues. For advocacy organizations, now is the time to tune up your program. To help you get started, here are 7 steps to help…

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Show the Value of Your Program

In every corporate environment, teams are expected to report on progress and show return on investment. It’s how business units talk to the boss. Government Relations and Public Affairs teams are no exception. The metrics are different—sometimes less understood—but explaining your strategy, challenges and performance is vital to draw resources and grow your program. Our…

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Executive Summary for Corporations

2020 has been an unprecedented year. From the public health crisis to widespread protests and elections, we knew that this year’s State of Advocacy report had to be different.  The Phone2Action team spent three months analyzing data from 2019 and 2020 to understand the tectonic changes in advocacy that took place this year. What we…

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Getting Started in Advocacy

There’s no doubt that launching a program for the first time can be daunting, especially when expectations are high within your organization. It becomes far more manageable if you can break up the tasks and take them in order. This guide can help you do exactly that. Over the years, Phone2Action has launched hundreds of…

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Raising Money in a Challenging Time

Raising Money in a Challenging Time Fundraising is a crucial lifeline for many nonprofits. Motivating donors has never been more important than during the pandemic, which ushered in new rules and challenges. As one expert said, “there’s no playbook for this.” But there are strategies to be employed as the new fundraising landscape reveals itself.…

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From Physical to Digital: Hosting a Virtual Lobby Day

How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…

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An Advocacy-Driven Approach to Email

Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…

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Validating an Advocacy Program: Showing your Value & ROI to Leadership

In every association, departments are expected to report on progress and a show return on investment—and that includes government relations and public affairs teams. To draw resources, maintain and grow a healthy program, reporting the value of your work is essential. Our Validating an Advocacy Program white paper shows professionals how to explain your strategy,…

On-Demand Webinars

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Small Team? No Problem. Strategies for Making it Work

Small Team? No Problem. Strategies for Making it Work Thursday, February 25, 3 p.m. ET Chandler C. Morse serves as head of North America public policy for Workday, a leading provider of enterprise cloud services delivering financial management, human capital management, and analytics applications.  Mr. Morse stood up the Washington, DC office for the company…

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Government Affairs for StartUps

Join us on Thursday, February 18 at 3 p.m. ET for a discussion of how to get things done as a government relations professional at a startup or growth-stage company. Carta’s Head of Policy, Anthony Cimino, will help you connect with policymakers and advance your issues.

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How to Educate the New Elected Officials

January 2021 will bring more than 60 new legislators in the 117th Congress, along with thousands at the state and local levels. Learn how your organization can leverage effective public affairs strategies in the post-pandemic landscape.

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A Voice for Healthcare Support

When the CARES Act came before Congress to support health care workers and their pandemic response, Providence was ready.

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Hindsight in 2020: Lessons Learned

Tune into this session to hear experts from the American Society of Association Executives, the American Federation for Children, VMware, Phone2Action and GovPredict explore the biggest lessons and takeaways from a year of profound change.

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The Future of Public Affairs and its Tech Landscape

Hear how Edison Electric Institute uses Phone2Action and GovPredict to gather the right intelligence and act on it when necessary. Our panel will include Brad Viator, Executive Director for External Affairs at EEI.

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Our Journey to Revolutionizing Public Affairs and Government Relations

Jeb Ory, CEO of Phone2Action, Andy Stanley, Vice President of Product at Phone2Action, and Neal Kemp, Chief Product Officer at GovPredict, share their vision of the new integrated product that can vastly enhance your team’s capabilities.

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HeadCount: Lessons From the 2020 Election

This year’s election will set records for voter turnout, with more than 148 million people casting ballots—and counting. Join HeadCount, which has registered more than one million new voters and was instrumental in reaching young voters throughout the cycle.

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Navigating the Unknown: Advocacy in the Post-Election Landscape

As speculation swirls around delayed counts and contested returns, join us for a special post-election briefing for advocacy professionals. This one-hour discussion will analyze the results through an advocacy prism, with emphasis on how advocacy programs can navigate an uncertain political landscape.

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Planning Your Advocacy Agenda for 2021

It’s unclear what the election will bring, but one thing is certain: your advocacy program will continue—and 2021 will be a big year. Tune into this one hour session to gain insights into how top advocacy organizations like Hallmark are planning next year’s action. In the first quarter alone, a new Congress will be sworn…

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How Chevron’s 15-Year-Old Advocacy Program Leveraged New Technology

The Chevron Advocacy Network was created years ago to allow Chevron to communicate with employees, retirees and friends of the company. Today, that network has more than 6,000 members—and it is rapidly growing. Tune in for a webinar with Alex Schisel, Team Lead of the Chevron Advocacy Network, to discuss why the company sees value in…

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The 2020 State of Advocacy Report and Key Findings

This year’s State of Advocacy Report is thought-provoking, to say the least. The report documents the massive growth in advocacy brought about by the pandemic, the protests, the election and all of the other events that made 2020 a tumultuous time in America. It is culled from Phone2Action’s own usage data, and we believe it…

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The Countdown Is On: Get Your Members Ready

As we approach the one-month mark in the countdown to Election 2020, it’s time for associations to get the members ready to mobilize.  Tune into this session with veteran managers from the Associated General Contractors of America and the Credit Union National Association to see how they are preparing. The panel will cover how associations…

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Navigating Uncertainty in the 2020 Election

Rarely has an American election come with this much uncertainty. How will mail-in voting impact turnout? How can organizations combat voter suppression? How should we educate and activate voters, especially in diverse communities? Election 2020 seems to offer more questions than answers. Yet there are also many experts working to sort it out. Tune into…

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How Your Company Can Educate Voters

In corporate circles, 2020 will be remembered as the year companies joined the national conversation in full. Name brands are weighing in on racial injustice, COVID-19 and—perhaps most important—the November election. If you have wondered how companies decide to get active, tune in for a 15-minute InSESSION webinar to hear how organizations decided to promote civic engagement.…

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Advocacy Lessons From the New Economy

There’s no doubt that companies are getting more vocal at the state and local levels this year, and few do it better than Lime.   Lime, whose green electric scooters are ubiquitous, is a new-economy company. Dependent on favorable regulation in cities and states to operate, Lime uses digital advocacy as a primary tool.   Tune into…

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How to Sustain Your Election Program to November and Beyond

How to Sustain Your Election Program to November and Beyond With the national conversation switching to the election, fueling your association’s program has never been so important. But it is not always easy. You launched your election effort—now what?   Access a recording of a 15-minute InSESSION webinar filled with practical tactics to keep your audience…

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Moving the Needle in a Digital World

Moving the Needle in a Digital World It’s a busy time for PAC managers, advocacy directors and others who work in government relations and public affairs. There’s a big election coming, big COVID bills passing and big changes to your program as it transitions to an all-digital world. We all need strategies that can move…

Videos

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.