Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

Fantasy Sports For All

Fantasy Sports for All

Driving passage of legislation to make fantasy sports explicitly legal in New York State.

Shatterproof

Shatterproof

Leveraging technology to aid the passage of the Comprehensive Addiction and Recovery Act in California.

Whitepapers & Reports

ads for advocacy

Ads for Advocacy: 8 Best Practices for Social Media Ads

Discover how to get the most out of your social ad campaigns.

social media responsiveness in congress

Social Media Responsiveness in Congress and Local Government

Analyzing the Facebook and Twitter behavior of every official Congressional account.

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.

20 Proven Advocacy Campaigns

20 Proven Advocacy Campaigns to Make Your Own

Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.

digital advocacy campaigns by advocacy groups

5 Exemplary Digital Grassroots Campaigns by Advocacy Groups

We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.

ultimate guide to social media

The Ultimate Guide to Social Media for Grassroots Advocacy

This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.  

9 pro-tips for advanced grassroots advocacy

9 Pro-Tips for Advanced Grassroots Advocacy

Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.

the state of advocacy 2019

The State of Advocacy

Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.

how to sharpen your advocacy in an election year

How to Sharpen Your Advocacy in an Election Year

Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.

the case for professional advocacy software

The Case for Professional Advocacy Software

Ask yourself this question: does your advocacy program live up to its potential? If you don’t like the answer, it may be time to look at how professional advocacy software can boost your program.

State Legislative Sessions Calendar

State Legislative Sessions Calendar

Forty-four states will hold sessions in 2020—know what to expect in terms of dates and bill volume.

On-Demand Webinars

powering up local advocacy

Powering Up Local Advocacy

Constituents want to weigh-in on issues that impact their backyard, making the voices of grassroots advocates even more powerful at the local level, where representatives are often closer to their constituents than their counterparts in Washington or the state capital. But the landscape is different – we explore how and why in this webinar.

state legislative sessions

Getting Ready for State Legislative Sessions in 2020

Organizations that prepare now will be ready for next year’s legislative rush, when bills can go from committee to final passage in a matter of days. See how the pros get it done.

the case for pro advocacy software

The Case For Better Advocacy Tools

Whether you are using free tools or a legacy system, sooner or later every organization confronts the need to buy modern, professional advocacy software. Learn from our panel of advocacy pros as they explain what happened when they switched to professional advocacy software. You’ll hear how they made the case, what the transition was like and the results they achieved before and after.

How to Sharpen Your Advocacy in an Election Year

How to Sharpen Your Advocacy in an Election Year

Advocacy can be very different in an election year, and the consequences may never be greater than in 2020. Learn how to tune up your advocacy program for maximum impact before the primary season starts next year.

How to Engage When Legislators Are Out of Session

How to Engage When Legislators Are Out of Session

During a recess, lawmakers are often holding meetings, town halls, and making various public appearances. The best advocacy programs are planning their campaigns around these out-of-session periods, as it becomes easier to garner attention and generate awareness about your organization or cause.

how to use ads for advocacy

How To Use Ads For Advocacy

Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters—are you leveraging it for your advocacy efforts? Learn how to acquire, engage, and mobilize new supporters using digital advertising strategies.

the state of advocacy in 2019

The State of Advocacy in 2019

We analyzed anonymous, aggregated data from hundreds of nonprofit organizations, associations, and companies that use our platform to identify unique insights about what works in digital grassroots advocacy—and what doesn’t. Get an inside look into trends and patterns in the data, and our predictions for the future.

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How To Effectively Manage, Analyze, and Map Your Key Contacts

Learn how to effectively manage your key contacts—including how to survey advocates, identify existing relationships, and track meetings between your organization’s leaders and lawmakers.

Effective Congress Fly-Ins

When Digital Meets Physical: Effective Congress Fly-Ins

Learn how to host an effective fly-in—including how to prepare your advocates for legislative meetings, tactics that can be implemented post-event to maintain the momentum, and how to engage advocates who aren’t able to attend but are still interested in participating.

All in One Advocacy

How To Integrate Your Advocacy Program (Email, Social, & Mobile)

Learn how our clients brought their advocacy campaigns into the daily lives of their supporters, by leveraging the channels that people use every day, including Facebook Messenger and SMS/texting.

communicating with the new congress

How To Get the Attention of the New Congress

The 2018 Election resulted in a balance of power shift in the House, and the most diverse Congress in U.S. history. Learn the most effective ways to get the attention of the New Congress from the perspective of an advocacy group and a Hill staffer.

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Advocacy Tactics That Will Work In 2019

As we head into the start of the new year, we look at the advocacy tactics that worked in 2018 and the ones that didn’t, and ask the experts what they think will be most effective in 2019. Watch this webinar to hear from advocacy pros on what will work in the new year.

2019 legislative session

Getting Ready for the 2019 Legislative Session

Does your organization have an advocacy roadmap for 2019? Whether your issue extends to Congress or state legislatures, you need a strategy for effectively advocating your position to elected officials.

regulatory advocacy

Win Your Issue by Influencing Regulatory Agencies with Public Comments

The federal regulatory process plays a crucial role in how the U.S. government carries out public policy, and it’s often overlooked in grassroots advocacy. Learn how to leverage public comments to win your issue.

chatbots webinar

The Intersection of AI, Social Media, and Advocacy

Watch our webinar discussion with digital advocacy professionals, chatbot experts, and our very own chatbot product lead at Phone2Action about how to leverage tools like Facebook Messenger chatbots for social good.

emerging markets webinar

How to Successfully Drive Public Policy Discussions in Emerging Markets

Many emerging or recently emerged market categories differ drastically in market opportunity, target customers and business models, but they share one similar challenge—doing business in markets that have nascent public policy frameworks.

fly ins webinar

It’s Fly-In Season! Tips to Maximize Your Event’s Success

Learn how to host an effective fly-in, including how to prepare your advocates for legislative meetings, tactics that can implemented post-event to maintain the momentum, and how to engage advocates before and after.

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Meet Gen Z: What Advocacy Means to the “We Generation”

Understanding why members of the “We Generation” are poised to be leaders in advocacy will be key for any organization that wants to exist in 10 years.

Videos

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

empowered-patient-podcast

Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.