Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.
Client Case Studies
National Recreation and Park Association
Converting conference attendees to advocates with a live map and SMS keyword.
Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.
Plastic Pollution Coalition
Convincing global companies to stop using single-use plastic products with over 1 million petition signatures
Mobilizing supporters to contact their Senators in support of net neutrality protections.
The United Nations Association of the United States of America
Increasing member engagement with live calls-to-action at their annual summit.
Doctors Without Borders
Helping fight pneumonia by advocating for lower vaccine costs for all humanitarian organizations and developing country governments.
National Humanities Alliance
Mobilizing supporters to send over 150,000 messages to Congress and the White House within a two-day period.
Fantasy Sports for All
Driving passage of legislation to make fantasy sports explicitly legal in New York State.
Whitepapers & Reports
Ads for Advocacy: 8 Best Practices for Social Media Ads
Discover how to get the most out of your social ad campaigns.
Social Media Responsiveness in Congress and Local Government
Analyzing the Facebook and Twitter behavior of every official Congressional account.
5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change
Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.
20 Proven Advocacy Campaigns to Make Your Own
Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.
5 Exemplary Digital Grassroots Campaigns by Advocacy Groups
We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.
The Ultimate Guide to Social Media for Grassroots Advocacy
This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.
9 Pro-Tips for Advanced Grassroots Advocacy
Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.
The State of Advocacy
Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.
The Case For Better Advocacy Tools
Whether you are using free tools or a legacy system, sooner or later every organization confronts the need to buy modern, professional advocacy software. Advocacy software makes it easy for grassroots professionals to do the things they need to do every day – such as acquiring new advocates, moving advocates to take action, and tracking campaign activity to measure efficacy.
How to Sharpen Your Advocacy in an Election Year
Advocacy can be very different in an election year, and the consequences may never be greater than in 2020. Learn how to tune up your advocacy program for maximum impact before the primary season starts next year.
How to Engage When Legislators Are Out of Session
During a recess, lawmakers are often holding meetings, town halls, and making various public appearances. The best advocacy programs are planning their campaigns around these out-of-session periods, as it becomes easier to garner attention and generate awareness about your organization or cause.
How To Use Ads For Advocacy
Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters—are you leveraging it for your advocacy efforts? Learn how to acquire, engage, and mobilize new supporters using digital advertising strategies.
The State of Advocacy in 2019
We analyzed anonymous, aggregated data from hundreds of nonprofit organizations, associations, and companies that use our platform to identify unique insights about what works in digital grassroots advocacy—and what doesn’t. Get an inside look into trends and patterns in the data, and our predictions for the future.
How To Effectively Manage, Analyze, and Map Your Key Contacts
Learn how to effectively manage your key contacts—including how to survey advocates, identify existing relationships, and track meetings between your organization’s leaders and lawmakers.
When Digital Meets Physical: Effective Congress Fly-Ins
Learn how to host an effective fly-in—including how to prepare your advocates for legislative meetings, tactics that can be implemented post-event to maintain the momentum, and how to engage advocates who aren’t able to attend but are still interested in participating.
How To Integrate Your Advocacy Program (Email, Social, & Mobile)
Learn how our clients brought their advocacy campaigns into the daily lives of their supporters, by leveraging the channels that people use every day, including Facebook Messenger and SMS/texting.
How To Get the Attention of the New Congress
The 2018 Election resulted in a balance of power shift in the House, and the most diverse Congress in U.S. history. Learn the most effective ways to get the attention of the New Congress from the perspective of an advocacy group and a Hill staffer.
Advocacy Tactics That Will Work In 2019
As we head into the start of the new year, we look at the advocacy tactics that worked in 2018 and the ones that didn’t, and ask the experts what they think will be most effective in 2019. Watch this webinar to hear from advocacy pros on what will work in the new year.
Getting Ready for the 2019 Legislative Session
Does your organization have an advocacy roadmap for 2019? Whether your issue extends to Congress or state legislatures, you need a strategy for effectively advocating your position to elected officials.
Win Your Issue by Influencing Regulatory Agencies with Public Comments
The federal regulatory process plays a crucial role in how the U.S. government carries out public policy, and it’s often overlooked in grassroots advocacy. Learn how to leverage public comments to win your issue.
The Intersection of AI, Social Media, and Advocacy
Watch our webinar discussion with digital advocacy professionals, chatbot experts, and our very own chatbot product lead at Phone2Action about how to leverage tools like Facebook Messenger chatbots for social good.
How to Successfully Drive Public Policy Discussions in Emerging Markets
Many emerging or recently emerged market categories differ drastically in market opportunity, target customers and business models, but they share one similar challenge—doing business in markets that have nascent public policy frameworks.
It’s Fly-In Season! Tips to Maximize Your Event’s Success
Learn how to host an effective fly-in, including how to prepare your advocates for legislative meetings, tactics that can implemented post-event to maintain the momentum, and how to engage advocates before and after.
Meet Gen Z: What Advocacy Means to the “We Generation”
Understanding why members of the “We Generation” are poised to be leaders in advocacy will be key for any organization that wants to exist in 10 years.
Mobilizing Communities of Color
The collective power of communities of color to influence public policy decisions has grown exponentially as our country’s demographics have shifted. Hear how different advocacy organizations engage these communities of color to drive change.
Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.
How the American Heart Association Uses Phone2Action for Mobile Advocacy
The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.
Are Your State and Local Officials on Social Media?
We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.
Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski
Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.
Techie Bytes: How Tech and Politics Are Converging
Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.
Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock
Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.
Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl
Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.
Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl
Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.
Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley
Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.
Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison
How healthcare activists need to educate and identify stories that will drive home their messages.
Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo
Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.