Resources

Client Case Studies

UNA-USA

The United Nations Association of the United States of America

Increasing member engagement with live calls-to-action at their annual summit.

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Doctors Without Borders

Helping fight pneumonia by advocating for lower vaccine costs for all humanitarian organizations and developing country governments.

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National Humanities Alliance

Mobilizing supporters to send over 150,000 messages to Congress and the White House within a two-day period.

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Fantasy Sports for All

Driving passage of legislation to make fantasy sports explicitly legal in New York State.

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Shatterproof

Leveraging technology to aid the passage of the Comprehensive Addiction and Recovery Act in California.

Whitepapers & Reports

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8 Best Practices for Grassroots Advocacy

Engage the public, move people to take action and maximize your probability of success.

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Ads for Advocacy: 8 Best Practices for Social Media Ads

Discover how to get the most out of your social ad campaigns.

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Social Media Responsiveness in Congress and Local Government

Analyzing the Facebook and Twitter behavior of every official Congressional account.

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.

20 Proven Advocacy Campaigns

20 Proven Advocacy Campaigns to Make Your Own

Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.

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5 Exemplary Digital Grassroots Campaigns by Advocacy Groups

We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.

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The Ultimate Guide to Social Media for Grassroots Advocacy

This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.  

On-Demand Webinars

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How to Successfully Drive Public Policy Discussions in Emerging Markets

Many emerging or recently emerged market categories differ drastically in market opportunity, target customers and business models, but they share one similar challenge—doing business in markets that have nascent public policy frameworks.

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It’s Fly-In Season! Tips to Maximize Your Event’s Success

Learn how to host an effective fly-in, including how to prepare your advocates for legislative meetings, tactics that can implemented post-event to maintain the momentum, and how to engage advocates before and after.

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Meet Gen Z: What Advocacy Means to the “We Generation”

Understanding why members of the “We Generation” are poised to be leaders in advocacy will be key for any organization that wants to exist in 10 years.

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Mobilizing Communities of Color

The collective power of communities of color to influence public policy decisions has grown exponentially as our country’s demographics have shifted. Hear how different advocacy organizations engage these communities of color to drive change.

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Communicating with Congress: A Hill Staffer’s Perspective

Hear from a senior legislative staffer on why congressional offices value constituent correspondence, and what kinds of messages have the biggest impact.

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2018: Your Best Year of Advocacy Yet

Welcome to 2018! Now is the time to take a hard look at your advocacy plans for the year and set yourself up for success.

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Maximizing Advocate Engagement Before, During & After Your Live Event

Live events are a great way to engage your advocates to take action. Learn how the International Franchise Association leveraged this for ongoing engagement with their advocates.

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Moving Beyond Purchased Lists: How to Maximize Facebook Advertising for Advocacy

Find out how Facebook Lead Gen Ads can help you connect with more advocates, and how our integration can help you activate those advocates.

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Overcoming the Status Quo to Modernize Your Advocacy Approach

See how the National Association of Manufacturers, the largest manufacturing association in the US founded in 1895, underwent a complete transformation of its advocacy programs over the past 5+ years.

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Plugged in with Purpose: How to Engage Millennials in Advocacy

Learn how Free the People and Association for Young Americans engaged millennials in their advocacy campaigns.

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Bringing Social Media Advocacy to Life

Learn how to amplify your advocates’ voices, track your success, build one-to-one connections and keep your finger on the pulse of your campaigns.

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Leveraging Stakeholder & Employee Engagement to Enhance Your Sustainability Initiatives

Stories from companies who have found innovative ways to build corporate responsibility

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Drive Public Policy Change Both Online and Offline

Learn how Georgia Charter Schools Association developed integrated advocacy campaigns.

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Best Practices for Engaging Newcomers to Advocacy

Cut through the noise and make the strongest policy impact possible.

Videos

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

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Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.