Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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The EEI Edge: Getting Hands-On With Technology

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

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A Voice for Healthcare Support

The government affairs professionals at Providence have been navigating the advocacy space for decades, and in recent years began sharpening their digital advocacy skills. So, when the CARES Act came before Congress offering funding to support health care workers and their COVID-19 response, Providence was ready.

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The Value of Employee Advocacy

When the election was drawing near, Chevron sent an email to its 20,000 employees in the United States—about half its workforce—reminding them to cast their ballots.

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Mobilizing With Purpose

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

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How Lime Represents Its Riders

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

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The Right Tool for the Task: How Expedia Group’s Advocacy Email Program Excels

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

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Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

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How AIM is Winning Champions in Congress

Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.

Whitepapers & Reports

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State of Nonprofit Advocacy

It was a turbulent year for the nonprofit sector. The extreme currents caused by a global pandemic, massive racial protests and a divisive election impacted everything from programming and membership to fundraising. There was no playbook for this.  Yet amid the chaos, advocacy shined. Scores of nonprofits embraced change, adapted quickly and recast their strategy to…

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State of Corporate Advocacy

Companies endured unprecedented challenges in 2020. The pandemic. The protests. The election. Government relations and public affairs pros faced consequential decisions at every turn. 2021 has posed new threats and challenges that have forced companies to take decisive action. There was a time when companies might have sat silent. Even 10 years ago, the common…

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Guide to the 117th Congress

The 117th Congress is filled with dozens of new faces. To help your organization meet new lawmakers and communicate on your issues in coming months, we have assembled biographical data from GovPredict on every certified member of the House and Senate. This downloadable, tabular reference, which you can share within your organization, will show you…

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7 Steps to Building Winning Advocacy Campaigns in 2021

There is much ahead in 2021, from a new administration and Congress to state legislative sessions. Major policy changes are ahead on pandemic relief, climate change, immigration and dozens of other issues. For advocacy organizations, now is the time to tune up your program. To help you get started, here are 7 steps to help…

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Show the Value of Your Program

In every corporate environment, teams are expected to report on progress and show return on investment. It’s how business units talk to the boss. Government Relations and Public Affairs teams are no exception. The metrics are different—sometimes less understood—but explaining your strategy, challenges and performance is vital to draw resources and grow your program. Our…

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Executive Summary for Corporations

2020 has been an unprecedented year. From the public health crisis to widespread protests and elections, we knew that this year’s State of Advocacy report had to be different.  The Phone2Action team spent three months analyzing data from 2019 and 2020 to understand the tectonic changes in advocacy that took place this year. What we…

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Getting Started in Advocacy

There’s no doubt that launching a program for the first time can be daunting, especially when expectations are high within your organization. It becomes far more manageable if you can break up the tasks and take them in order. This guide can help you do exactly that. Over the years, Phone2Action has launched hundreds of…

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Raising Money in a Challenging Time

Raising Money in a Challenging Time Fundraising is a crucial lifeline for many nonprofits. Motivating donors has never been more important than during the pandemic, which ushered in new rules and challenges. As one expert said, “there’s no playbook for this.” But there are strategies to be employed as the new fundraising landscape reveals itself.…

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From Physical to Digital: Hosting a Virtual Lobby Day

How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…

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An Advocacy-Driven Approach to Email

Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…

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Validating an Advocacy Program: Showing your Value & ROI to Leadership

In every association, departments are expected to report on progress and a show return on investment—and that includes government relations and public affairs teams. To draw resources, maintain and grow a healthy program, reporting the value of your work is essential. Our Validating an Advocacy Program white paper shows professionals how to explain your strategy,…

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Building an Employee Grassroots Program

Building an Employee Grassroots Program A major change is taking place in the political landscape: companies are getting more active in elections and public policy. A growing body of research shows that people trust employers and top executives as a reliable source of information, and want to hear from them on national issues. Many companies…

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Sharpen Your Advocacy in an Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily, from trade and taxes to regulation of all kinds. The action moves fast. The debate gets noisy. Will your association have a voice? The answer depends on your ability to communicate with your members and activate your advocacy game. Phone2Action’s free…

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Sharpen Your Advocacy In An Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily. The debate gets noisy. The action moves fast. Will your nonprofit have a voice? The answer depends on the strength of your advocacy game. Phone2Action’s free guide, Sharpen Your Advocacy in an Election Year, is designed to tune your program for…

On-Demand Webinars

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How to Educate the New Elected Officials

January 2021 will bring more than 60 new legislators in the 117th Congress, along with thousands at the state and local levels. Learn how your organization can leverage effective public affairs strategies in the post-pandemic landscape. Join us on Tuesday, January 26th at 1 p.m. EST. to discuss how to make your government affairs & advocacy program…

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A Voice for Healthcare Support

Providence was the first U.S. health system to admit a patient known to have COVID-19. But that’s not the only way the nonprofit organization supports health care.     The government affairs professionals at Providence have been navigating the advocacy space for years, building a powerful digital advocacy program. So, when the CARES Act came before Congress…

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Hindsight in 2020: Lessons Learned

From a lethal pandemic to an engrossing presidential election—with the largest-ever American protest in between—the bombshells in 2020 forever altered the way government affairs run their operations. Tuen inset this session to hear experts from the American Society of Association Executives, the American Federation for Children, VMware, Phone2Action and GovPredict explore the biggest lessons and…

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The Future of Public Affairs and its Tech Landscape

Public Affairs is changing. In a post-pandemic world, it’s becoming an all-digital game. Associations with the best data, the most insightful political intelligence and the ability to act instantly will be the ones who come out on top.   Tune into this session to hear how Edison Electric Institute uses Phone2Action and GovPredict to gather the right…

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Our Journey to Revolutionizing Public Affairs and Government Relations

When Phone2Action acquired GovPredict, it forever changed the market for Public Affairs software—and your team is the one who benefits. Tune into this session as Jeb Ory, CEO of Phone2Action, Andy Stanley, Vice President of Product at Phone2Action, and Neal Kemp, Chief Product Officer at GovPredict, discuss the ever-evolving government affairs software sector, and share…

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HeadCount: Lessons From the 2020 Election

This year’s election will set records for voter turnout, with more than 148 million people casting ballots—and the count is not done yet. Tune into this webinar with HeadCount, which has registered more than one million new voters and was instrumental in reaching young voters throughout the cycle.   Managing Director Emily Gibbs will discuss the…

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Navigating the Unknown: Advocacy in the Post-Election Landscape

This year’s election has been unlike any other—and it may not end when the polls close and the tally begins. As speculation swirls around delayed counts and contested returns, join us for a special post-election briefing for advocacy professionals. Tune into this one-hour discussion that will analyze the results through an advocacy prism, with emphasis…

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Planning Your Advocacy Agenda for 2021

It’s unclear what the election will bring, but one thing is certain: your advocacy program will continue—and 2021 will be a big year. Tune into this one hour session to gain insights into how top advocacy organizations like Hallmark are planning next year’s action. In the first quarter alone, a new Congress will be sworn…

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How Chevron’s 15-Year-Old Advocacy Program Leveraged New Technology

The Chevron Advocacy Network was created years ago to allow Chevron to communicate with employees, retirees and friends of the company. Today, that network has more than 6,000 members—and it is rapidly growing. Tune in for a webinar with Alex Schisel, Team Lead of the Chevron Advocacy Network, to discuss why the company sees value in…

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The 2020 State of Advocacy Report and Key Findings

This year’s State of Advocacy Report is thought-provoking, to say the least. The report documents the massive growth in advocacy brought about by the pandemic, the protests, the election and all of the other events that made 2020 a tumultuous time in America. It is culled from Phone2Action’s own usage data, and we believe it…

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The Countdown Is On: Get Your Members Ready

As we approach the one-month mark in the countdown to Election 2020, it’s time for associations to get the members ready to mobilize.  Tune into this session with veteran managers from the Associated General Contractors of America and the Credit Union National Association to see how they are preparing. The panel will cover how associations…

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Navigating Uncertainty in the 2020 Election

Rarely has an American election come with this much uncertainty. How will mail-in voting impact turnout? How can organizations combat voter suppression? How should we educate and activate voters, especially in diverse communities? Election 2020 seems to offer more questions than answers. Yet there are also many experts working to sort it out. Tune into…

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How Your Company Can Educate Voters

In corporate circles, 2020 will be remembered as the year companies joined the national conversation in full. Name brands are weighing in on racial injustice, COVID-19 and—perhaps most important—the November election. If you have wondered how companies decide to get active, tune in for a 15-minute InSESSION webinar to hear how organizations decided to promote civic engagement.…

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Advocacy Lessons From the New Economy

There’s no doubt that companies are getting more vocal at the state and local levels this year, and few do it better than Lime.   Lime, whose green electric scooters are ubiquitous, is a new-economy company. Dependent on favorable regulation in cities and states to operate, Lime uses digital advocacy as a primary tool.   Tune into…

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How to Sustain Your Election Program to November and Beyond

How to Sustain Your Election Program to November and Beyond With the national conversation switching to the election, fueling your association’s program has never been so important. But it is not always easy. You launched your election effort—now what?   Access a recording of a 15-minute InSESSION webinar filled with practical tactics to keep your audience…

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Moving the Needle in a Digital World

Moving the Needle in a Digital World It’s a busy time for PAC managers, advocacy directors and others who work in government relations and public affairs. There’s a big election coming, big COVID bills passing and big changes to your program as it transitions to an all-digital world. We all need strategies that can move…

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Masters Class on the 2020 Election

With less than 100 days to go before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. What will your organization do?  Tune into this 15-minute InSESSION webinar that explores how you can educate and mobilize your audience. BallotReady Co-founder Aviva Rosman and Phone2Action Senior…

100 Days Until the Election: Getting Young People to the Polls!

As we approach the magic milestone of 100 days before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. For organizations like HeadCount, NextGen America and UCSF, helping people to vote is the primary mission. Tune in for a webinar that explores how some…

Videos

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

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Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

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Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

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Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.