The Most Underrated and Effective Technique to Drive Engagement

Thursday, May 27, 3 p.m. ET


Jason Straczewski is vice president of government relations and political affairs at the National Retail Federation. In this role, he leads advocacy and political efforts at the state and federal levels, ensuring the retail community is educated on and engaged in advancing NRF’s policy agenda. Straczewski works to monitor legislative and regulatory issues emerging from all levels of government that will impact America’s retail business community. Together with the government relations team, he develops strategies to engage NRF’s member companies, state retail association partners and the chain restaurant community.

Prior to joining NRF, Straczewski served as the vice president of government affairs for a private company consisting of more than 250 quick-service and family dining restaurants operating across seven states. He directed the organization's policy objectives at the local, state and federal government levels and provided analysis of legislative and regulatory actions. Straczewski also advised company leadership on political and grassroots strategy to achieve the organization’s policy goals.

Be honest. How segmented are your email lists? 

We all know that granular segmentation allows for highly personalized messages. We all know that a personalized message is more likely to get results than a generic one. So why do so many Gov Affairs professionals not put this into practice?

Jason Straczewski, Vice President of Government Affairs at the National Retail Federation has rebuilt their digital engagement program and has seen real results.

Come learn why you should create deeper segmentation in all of your comms and how to make it work. Move beyond simplistic customization to modern, effective outreach.

Topics include:

  • Creating your first round of segmentation
  • Using data to further refine your approach and drive higher conversion rates
  • Recruiting newly-engaged supporters to do more active advocacy
  • Specific examples of NRF’s recent successes

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