Be honest. How segmented are your email lists?
We all know that granular segmentation allows for highly personalized messages. We all know that a personalized message is more likely to get results than a generic one. So why do so many Gov Affairs professionals not put this into practice?
Jason Straczewski, Vice President of Government Affairs at the National Retail Federation has rebuilt their digital engagement program and has seen real results.
Come learn why you should create deeper segmentation in all of your comms and how to make it work. Move beyond simplistic customization to modern, effective outreach.
- Creating your first round of segmentation
- Using data to further refine your approach and drive higher conversion rates
- Recruiting newly-engaged supporters to do more active advocacy
- Specific examples of NRF’s recent successes