Combining Advocacy and Fundraising Made NEDA’s Numbers Soar
The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support. Because of this synergy, NEDA has been able to keep its audience engaged, despite the COVID-19 pandemic, with a series of virtual walks that provided support to its audience when it needed it the most. The organization has even seen important metrics, such as the size of its advocate list, increase in some cases. Learn more about how NEDA combined BlackBaud Luminate Online and Phone2Action to continue its mission and thrive in difficult circumstances.