Phone2Action Resources

National Recreation and Park Association


The National Recreation and Parks Association’s (NRPA) mission is to advance parks, recreation, and environmental conservation efforts that protect the public’s access to nature. In the past, email hadn’t been overwhelmingly effective for mobilizing their members, so the NRPA decided to try using a Live Call-to-Action with an SMS keyword at their annual conference. They exceeded their internal advocacy engagement goal for the three-day conference within four hours of the conference opening.

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