How AIM is Winning Champions in Congress
Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different. AIM modernized its approach to advocacy and the tools it uses, embracing text messaging, custom keywords and short codes to drive up engagement. The move paid off with several legislative victories, and a new attitude in Congress. As one official put it, “they are not only supporters, they are our champions.” Learn how AIM powered up its performance.