PHONE2ACTION RESOURCES

The Value of Employee Advocacy

Case Study

When the election was drawing near, Chevron sent an email to its 20,000 employees in the United States—about half its workforce—reminding them to cast their ballots.

The response was exceptional. The number of new members who joined the Chevron Action Network, which usually grows by about 250 people each year, more than doubled to 550—all from a single email.

While Chevron has run an advocacy program for 15 years, it is increasingly using digital tools to communicate with and activate employees and other supporters to tell the company’s story.

This is new for us and we think it is a huge success. Taking chances with new digital technology can really pay off.”

Alex Schisel, Advocacy Network Lead, Chevron