Skip to content

Building an Employee Grassroots Program


A growing body of research shows that people trust employers and top executives as a reliable source of information, and want to hear from them on national issues.

This whitepaper delivers the latest research and explains how companies like CaterpillarEQT and Blue Cross/Blue Shield of Minnesota are building successful civic engagement programs. The paper explores:

  • Research from Harvard, Edelman and elsewhere
  • How to build a basic corporate grassroots program around civic participation
  • How the 2020 election can jumpstart that program
  • How that program can build employee relationships and stronger advocacy
  • How your corporate grassroots program can grow more sophisticated over time

This year’s election is an opportunity. As one report puts it, “don’t sit on the sidelines.”

Download our white paper for research, insights, and ideas. 

Your whitepaper will be emailed to you. 

Phone2Action Powers the Movements that Change the World

Phone2Action has powered more than 27 million legislative connections and currently, 1 in 4 messages to lawmakers come through the Phone2Action system. We help corporations engage employees and consumers on issues that are aligned with your organization's mission and values.


“In just nine days, our diverse coalition of businesses, industries and tech enthusiasts across the country sent messages to every U.S. Senator and almost every Representative, as well as emails directly to the White House."

Gary Shapiro

CEO and President, Consumer Technology Association


“The Phone2Action platform is powerful, allowing us to be independent and have control over our campaigns. Best of all, we can create campaigns and get them up and running in less than an hour, allowing us to be responsive to the rapidly changing reality of local and state politics. People that take action through a Phone2Action campaign are important parts of our advocacy efforts and often testify on our behalf at hearings.”

Jeremie Vella, Senior Manager of Digital Organizing



“Beautycounter is devoted to progress. We provide a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. We’ve been using the Phone2Action platform to reach thousands of advocates through everyday social media channels."

Lindsay Dahl, Vice President of Community Affairs & Engagement



“We needed a system that was going to make it as easy as possible for citizens to engage, Phone2Action is a core platform to supporting our advocacy efforts, helping us engage passionate people at a grassroots level.”

Shannon Hartley, Chief Marketing Officer



"Connecting with millennials is essential to our work, and we absolutely have to have Phone2Action to connect with this generation, as it is crucial we make engagement as simple as possible."

Lindsay Bourgoine, Manager, Advocacy and Campaigns

Protect Our Winters