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Case Study


How the Innocence Project mobilized thousands of advocates to stop an execution

By Michelle Logan | July 23, 2020

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

By Darragh Joyce | July 6, 2020

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

How AIM is Winning Champions in Congress

By Darragh Joyce | April 23, 2020

Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.

International Justice Mission

International Justice Mission

By Regina Ball | October 21, 2019

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

By Regina Ball | October 10, 2019

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.


National Recreation and Park Association

By Regina Ball | April 17, 2019

Converting conference attendees to advocates with a live map and SMS keyword.

special olympics

Special Olympics

By Regina Ball | April 10, 2019

Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.

plastic pollution coalition

Plastic Pollution Coalition

By Regina Ball | April 5, 2019

Convincing global companies to stop using single-use plastic products with over 1 million petition signatures

Internet Association

By Regina Ball | August 31, 2018

Mobilizing supporters to contact their Senators in support of net neutrality protections.


The United Nations Association of the United States of America

By Regina Ball | June 12, 2018

Increasing member engagement with live calls-to-action at their annual summit.