Case Study


Mobilizing With Purpose

By Michelle Logan | October 22, 2020

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

How Lime Represents Its Riders

By Michelle Logan | October 5, 2020

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

The Right Tool for the Task: How Expedia Group’s Advocacy Email Program Excels

By Michelle Logan | August 12, 2020

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like, and

How the Innocence Project mobilized thousands of advocates to stop an execution

By Michelle Logan | July 23, 2020

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

By Darragh Joyce | July 6, 2020

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

How AIM is Winning Champions in Congress

By Darragh Joyce | April 23, 2020

Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.

International Justice Mission

International Justice Mission

By Regina Ball | October 21, 2019

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

By Regina Ball | October 10, 2019

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.


National Recreation and Park Association

By Regina Ball | April 17, 2019

Converting conference attendees to advocates with a live map and SMS keyword.

special olympics

Special Olympics

By Regina Ball | April 10, 2019

Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.