Case Study

Archive

The EEI Edge: Getting Hands-On With Technology

By Michelle Logan | December 17, 2020

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

A Voice for Healthcare Support

By Michelle Logan | December 17, 2020

The government affairs professionals at Providence have been navigating the advocacy space for decades, and in recent years began sharpening their digital advocacy skills. So, when the CARES Act came before Congress offering funding to support health care workers and their COVID-19 response, Providence was ready.

The Value of Employee Advocacy

By Michelle Logan | November 10, 2020

When the election was drawing near, Chevron sent an email to its 20,000 employees in the United States—about half its workforce—reminding them to cast their ballots.

Mobilizing With Purpose

By Michelle Logan | October 22, 2020

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

How Lime Represents Its Riders

By Michelle Logan | October 5, 2020

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

The Right Tool for the Task: How Expedia Group’s Advocacy Email Program Excels

By Michelle Logan | August 12, 2020

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.

How the Innocence Project mobilized thousands of advocates to stop an execution

By Michelle Logan | July 23, 2020

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

By Darragh Joyce | July 6, 2020

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

How AIM is Winning Champions in Congress

By Darragh Joyce | April 23, 2020

Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.

International Justice Mission

International Justice Mission

By Regina Ball | October 21, 2019

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.