Case Study

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Chevron Advocacy Network Magnifies Employee Voices

By Molly Rigatti | July 21, 2021

Chevron Grows Advocacy Network and Magnifies Employee Voices for Change With more than 44,000 employees, Chevron saw an opportunity to educate its team on the issues that impact their jobs, company, and industry and empower them to use their voices for change. Watch Video Save 1-Pager Interested in learning more? If you have questions about…

Special Olympics Influenced the White House—in Just 48 Hours

By Michelle Logan | March 17, 2021

When the White House announced that it would end a decade-long precedent and cut $18 million for Special Olympics school programs nationwide, officials at the organization moved with purpose and determination.

How to Run a Virtual Fly-in: Lessons from Komen’s 2020 Virtual Fly-in

By Michelle Logan | March 8, 2021

Komen’s virtual fly-in reached a nearly 600 person audience and they created 40 teams of 3 to 5 people who carried out more than 150 virtual congressional meetings—all in a single day.

The EEI Edge: Getting Hands-On With Technology

By Michelle Logan | December 17, 2020

Learn how EEI has become an early adopter of advocacy and public affairs technology, how they work with top technology companies to test and shape software and how they have become advocates for a single, end-to-end platform offering the most powerful tools.

A Voice for Healthcare Support

By Michelle Logan | December 17, 2020

The government affairs professionals at Providence have been navigating the advocacy space for decades, and in recent years began sharpening their digital advocacy skills. So, when the CARES Act came before Congress offering funding to support health care workers and their COVID-19 response, Providence was ready.

The Value of Employee Advocacy

By Michelle Logan | November 10, 2020

When the election was drawing near, Chevron sent an email to its 20,000 employees in the United States—about half its workforce—reminding them to cast their ballots.

Mobilizing With Purpose

By Michelle Logan | October 22, 2020

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

How Lime Represents Its Riders

By Michelle Logan | October 5, 2020

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

The Right Tool for the Task:

By Michelle Logan | August 12, 2020

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.

How the Innocence Project mobilized thousands of advocates to stop an execution

By Michelle Logan | July 23, 2020

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.