Helena Pierdes

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True Rapid Response Requires Text Messaging

True Rapid Response Requires Text Messaging

By Helena Pierdes | November 4, 2019

If your organization is like most, you are dependent on email. For almost two decades, it has been the engine that powers advocacy, connecting supporters with causes.  But that engine is starting to wear out. Opens and clicks are increasingly harder to obtain. Organizations that want true rapid response, engaging and activating their audience on…

Why Local Advocacy is So Effective

Why Local Advocacy is So Effective

By Helena Pierdes | October 31, 2019

When the Texas Campaign for the Environment heard a news report that recyclables were being sent to landfills in Houston, they launched a campaign within 24 hours.  They called upon their local advocates to write to the city and the results were immediate: more than 1,600 emails were sent in just two days. That’s a…

How to Improve Your Rapid Response

How to Improve Your Rapid Response

By Helena Pierdes | October 28, 2019

Claims, assertions, accusations, facts and lies will be flying fast in 2020. There’s a divisive presidential election, and legislatures will hold sessions in 44 states. Is your organization ready to respond—and do so effectively—on the issues that matter most?  You will be if you start planning now. We still have months before the primary season…

Why Every Advocacy Organization Needs Rapid Response

Why Every Advocacy Organization Needs Rapid Response

By Helena Pierdes | October 23, 2019

Around this time in the election cycle, with 103 days before the Iowa Caucuses, people start talking about rapid response. Candidates need it to answer each other’s claims and accusations. Advocacy organizations need it for exactly the same reason.  Rapid response is crucial as we enter the thick of the political season precisely because so…