Andrew Stanley

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Stakeholder Mapping for 21st-Century Government Relations

By Andrew Stanley | March 29, 2019

How does your organization track its relationships with legislators and other constituencies that you communicate with regularly? If you are still tracking in spreadsheets, folders or underpowered freebie applications, there’s work to be done. Those may be digital tools, but your system is essentially analog— too reliant on manual processes with data that ends up…

Facebook Lead Ads + Phone2Action

Facebook Lead Ads + Phone2Action: Streamlining the Acquisition and Mobilization of New Advocates

By Andrew Stanley | December 3, 2017

It’s not surprising that Facebook lead ads are the backbone of many organizations’ advocate acquisition programs. The targeting and optimization features of this tool are unmatched. But turning those newly acquired names into active advocates can present some logistical hurdles. From downloading the data from Facebook, to uploading it to your advocacy database, to crafting…