As a growth-stage company in an emerging industry, you’re laser-focused on securing your dominance in the market and building a loyal customer base. As you’re formulating your business strategy for the next 6 months, advocacy might not be top of mind. Often thought of as the exclusive domain of nonprofits and beltway insiders, grassroots advocacy campaigns are now being embraced by innovative companies to help drive new business initiatives.
If you’re ready to go beyond the standard corporate playbook, a grassroots advocacy campaign can create a valuable opportunity for you to engage with your customers, establish your company as a thought leader that takes a stand, and even influence the laws that affect your industry.
Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.