Explore all of the resources from our most recent State of Advocacy report.


Phone2Action is committed to providing advocacy professionals with industry-leading research. That's why the State of Advocacy report was born: to provide insight drawn from the millions of actions taken annually on the Phone2Action platform.

While the report is traditionally a year-over-year analysis, meaning this year's report would compare 2018 and 2019 data, the extraordinary events of 2020 warranted additional work. The Phone2Action team spent three months analyzing data from January to June to understand the tectonic changes in advocacy that took place this year. What we found was dramatic.

Young woman in medical mask standing in city street looking to camera road with cars on background Concept of health and safety life COVID-19 coronavirus virus protection pandemic in world


Hochhäuser und Büros in New York City, USA

Companies endured unprecedented challenges in 2020. The pandemic. The protests. The election. Government relations and public affairs pros faced consequential decisions at every turn. 

There was a time when companies might have sat silent. Even 10 years ago, the common wisdom dictated that vocal advocacy could be bad for business, leading many companies to steer clear of social issues. That’s no longer the case. 

Hochhäuser und Büros in New York City, USA

It was a turbulent year for the nonprofit sector. The extreme currents caused by a global pandemic, massive racial protests and a divisive election impacted everything from programming and membership to fundraising. There was no playbook for this. 

Yet amid the chaos, advocacy shined. Scores of nonprofits embraced change, adapted quickly and recast their strategy to make a huge impact.

Association_Resource Photo

2020 was a terrifying time in many industries. The pandemic put cities in lockdown, quarantining customers and shoving revenue. Some laid off staff. Others endured temporary closures. For many, the prospect of permanent failure became a realistic outcome.

Amid the chaos, associations shined. Organizations embraced change, adapted quickly and recast their strategy to make a huge impact for the members they serve.


How a Phone Campaign Cuts Through the Noise

  At a time when advocacy numbers are booming, organizations of all stripes are looking for ways to cut through the noise. One effective strategy is to launch a phone call campaign. Phone campaigns ask supporters to call lawmakers, governors or other public officials to discuss their views and argue for or against a policy…
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The State of Advocacy 2020 Report is Here

Fueled by the pandemic, protests over racial injustice and the most divisive election in a generation, grassroots advocacy exploded in the first half of 2020, producing more digital activism than America has ever seen. Such are the findings of Phone2Action’s annual State of Advocacy 2020 report, which was released this week. The 100-page report, based…
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7 Steps to Building Winning Advocacy Campaigns in 2021

There is much ahead in 2021, from a new administration and Congress to state legislative sessions. Major policy changes are ahead on pandemic relief, climate change, immigration and dozens of other issues. For advocacy organizations, now is the time to tune up your program. To help you get started, here are 7 steps to help…
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The 2020 State of Advocacy Report and Key Findings

This year’s State of Advocacy Report is thought-provoking, to say the least. The report documents the massive growth in advocacy brought about by the pandemic, the protests, the election and all of the other events that made 2020 a tumultuous time in America. It is culled from Phone2Action’s own usage data, and we believe it…
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Executive Summary for Corporations

2020 has been an unprecedented year. From the public health crisis to widespread protests and elections, we knew that this year’s State of Advocacy report had to be different.  The Phone2Action team spent three months analyzing data from 2019 and 2020 to understand the tectonic changes in advocacy that took place this year. What we…
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