Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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ASAE Gets a 25% Bounce in Productivity

The American Society of Association Executives used Phone2Action’s federal intelligence suite to increase productivity by 25 percent.

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Fox: Intelligence Tools Help Tame a Huge Portfolio

Fox uses Phone2Action’s federal intelligence suite to make its advocacy before Congress and federal agencies more effective.

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ClearPath Helped Score a $35 Billion Victory

ClearPath used Phone2Action’s federal intelligence suite to score a major legislative victory before Congress on clean energy.

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How the National Restaurant Association Generated 500,000 Messages

National Restaurant Association Uses Phone2Action to Drive a Full Mobilization As 8 million workers were laid off, 110,000 doors were closed, and $240 billion was lost in the restaurant industry over the course of the pandemic, government support was needed on an unprecedented scale. Watch Video Save 1-Pager Interested in learning more? If you have…

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The Innocence Project: Using Phone2Action to Stop an Execution

Innocence Project Stopped an Execution Using Phone2Action “This is how democracy is supposed to operate. I really attribute a huge part of our success to the tool we use.” – Rebecca Brown, Director of Policy Start Chat Save 1-Pager Interested in learning more? If you have questions about how the Innocence Project uses Phone2Action advocacy…

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Special Olympics Influenced the White House—in Just 48 Hours

When the White House announced that it would end a decade-long precedent and cut $18 million for Special Olympics school programs nationwide, officials at the organization moved with purpose and determination.

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How to Run a Virtual Fly-in: Lessons from Komen’s Successful Event

Komen’s virtual fly-in reached a nearly 600 person audience and they created 40 teams of 3 to 5 people who carried out more than 150 virtual congressional meetings—all in a single day.

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The EEI Edge: Getting Hands-On With Technology

Learn how EEI has become an early adopter of advocacy and public affairs technology, how they work with top technology companies to test and shape software and how they have become advocates for a single, end-to-end platform offering the most powerful tools.

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A Voice for Healthcare Support

The government affairs professionals at Providence have been navigating the advocacy space for decades, and in recent years began sharpening their digital advocacy skills. So, when the CARES Act came before Congress offering funding to support health care workers and their COVID-19 response, Providence was ready.

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How Lime Represents Its Riders

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

Whitepapers & Reports

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Ads for Advocacy: 8 Best Practices for Social Media Ads

Discover how to get the most out of your social ad campaigns.

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Social Media Responsiveness in Congress and Local Government

Analyzing the Facebook and Twitter behavior of every official Congressional account.

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.

20 Proven Advocacy Campaigns

20 Proven Advocacy Campaigns to Make Your Own

Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.

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5 Exemplary Digital Grassroots Campaigns by Advocacy Groups

We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.

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The Ultimate Guide to Social Media for Grassroots Advocacy

This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.  

9 pro-tips for advanced grassroots advocacy

9 Pro-Tips for Advanced Grassroots Advocacy

Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.

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The State of Advocacy

Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.

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How to Sharpen Your Advocacy in an Election Year

Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.

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The Case for Professional Advocacy Software

Ask yourself this question: does your advocacy program live up to its potential? If you don’t like the answer, it may be time to look at how professional advocacy software can boost your program.

On-Demand Webinars

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Communicating with Congress: A Hill Staffer’s Perspective

Hear from a senior legislative staffer on why congressional offices value constituent correspondence, and what kinds of messages have the biggest impact.

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2018: Your Best Year of Advocacy Yet

Welcome to 2018! Now is the time to take a hard look at your advocacy plans for the year and set yourself up for success.

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Maximizing Advocate Engagement Before, During & After Your Live Event

Live events are a great way to engage your advocates to take action. Learn how the International Franchise Association leveraged this for ongoing engagement with their advocates.

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Moving Beyond Purchased Lists: How to Maximize Facebook Advertising for Advocacy

Find out how Facebook Lead Gen Ads can help you connect with more advocates, and how our integration can help you activate those advocates.

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Overcoming the Status Quo to Modernize Your Advocacy Approach

See how the National Association of Manufacturers, the largest manufacturing association in the US founded in 1895, underwent a complete transformation of its advocacy programs over the past 5+ years.

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Plugged in with Purpose: How to Engage Millennials in Advocacy

Learn how Free the People and Association for Young Americans engaged millennials in their advocacy campaigns.

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Bringing Social Media Advocacy to Life

Learn how to amplify your advocates’ voices, track your success, build one-to-one connections and keep your finger on the pulse of your campaigns.

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Leveraging Stakeholder & Employee Engagement to Enhance Your Sustainability Initiatives

Stories from companies who have found innovative ways to build corporate responsibility

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Drive Public Policy Change Both Online and Offline

Learn how Georgia Charter Schools Association developed integrated advocacy campaigns.

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Best Practices for Engaging Newcomers to Advocacy

Cut through the noise and make the strongest policy impact possible.

Videos

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

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Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

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Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

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Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

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Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

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Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

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Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.