Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.
Client Case Studies
The Right Tool for the Task:
Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.
Combining Advocacy and Fundraising Made NEDA’s Numbers Soar
The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.
How AIM is Winning Champions in Congress
Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.
International Justice Mission
International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.
National Parks Conservation Association
Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.
National Recreation and Park Association
Converting conference attendees to advocates with a live map and SMS keyword.
Plastic Pollution Coalition
Convincing global companies to stop using single-use plastic products with over 1 million petition signatures
National Humanities Alliance
Mobilizing supporters to send over 150,000 messages to Congress and the White House within a two-day period.
Fantasy Sports for All
Driving passage of legislation to make fantasy sports explicitly legal in New York State.
Whitepapers & Reports
Ads for Advocacy: 8 Best Practices for Social Media Ads
Discover how to get the most out of your social ad campaigns.
Social Media Responsiveness in Congress and Local Government
Analyzing the Facebook and Twitter behavior of every official Congressional account.
5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change
Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.
20 Proven Advocacy Campaigns to Make Your Own
Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.
5 Exemplary Digital Grassroots Campaigns by Advocacy Groups
We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.
The Ultimate Guide to Social Media for Grassroots Advocacy
This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.
9 Pro-Tips for Advanced Grassroots Advocacy
Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.
The State of Advocacy
Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.
How to Sharpen Your Advocacy in an Election Year
Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.
It’s Time to Get Ready for 2022
Next year promises a storm of activity for government relations professionals. Crucial midterm elections, state legislative sessions and ongoing pandemic recovery could overwhelm a team that’s not ready. Smart organizations are preparing now. Join our senior experts, who speak with dozens of GR teams every week, to learn what you can do now to sharpen your program for 2022.
How to Quantify the ROI of Government Affairs
Panel Discussion How to Quantify the ROI of Government Affairs How do you show that your work engaging federal, state and local policymakers is essential to your organization’s success? When you have a legislative win, maybe it’s easier; but that doesn’t happen every cycle. Your work is not transactional, it’s a marathon that involves engaging…
The Future of Association Government Affairs + 3 strategies that work
THE FUTURE OF association government affairs + 3 strategies that work Hear some of the most innovative and successful association government affairs professionals describe how they met last year’s challenges and what they expect in the year ahead. Watch On Demand Topics Our Panelists Will Cover The current and future state of government affairs Meeting the…
3 Instruments for Success in Corporate Government Affairs
3 Instruments for Success in Corporate Government Affairs Listen to some of the most innovative and successful corporate government affairs professionals describe how they met last year’s challenges and what they expect in the year ahead. Watch On Demand Topics Our Panelists Will Cover The current and future state of government affairs Showing your executives…
3 Advocacy Campaigns That Drive Change
3 Advocacy Campaigns That Drive Change Hear some of the most innovative and successful nonprofit government affairs professionals describe how they met last year’s challenges and what they expect in the year ahead. Watch on demand Topics Our Panelists Will Cover The current and future state of government affairs Innovations in social media content Best…
The Most Underrated and Effective Technique to Drive Engagement
The Most Underrated and Effective Technique to Drive Engagement Thursday, May 27, 3 p.m. ET Jason Straczewski is vice president of government relations and political affairs at the National Retail Federation. In this role, he leads advocacy and political efforts at the state and federal levels, ensuring the retail community is educated on and engaged…
How to Manage CEO Activism
How to Manage CEO Activism Thursday, May 20 , 3 p.m. ET Larry “Chad” Chadwick began his career with TIAA-CREF in New York in January 1993. Over the past 27 years, Chad has worked in a variety of roles with the company throughout the United States. Most recently Chad has served as Senior Managing Director…
Digital Advocacy and Comms for Corporations, Associations, and Nonprofits
Digital Advocacy and Comms for Corporations, Associations, and Nonprofits Thursday, May 13, 3 p.m. ET Greg Lowman is Vice President of Digital Advocacy and Policy Communications for Fidelity Investments, a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing, and other financial products and services to more than 20 million individuals, institutions,…
How to Unite Your State and Federal GA teams
How to Unite Your State and Federal GA teams Thursday, May 6, 3 p.m. ET Nicole Booth has more than 15 years of working with state and federal government bodies, trade associations and advocacy groups to oversee Notarize’s public affairs activities. Booth’s experience focuses on the mortgage industry’s transformation through technology, specifically with remote online…
10 Biggest Takeaways From Our Past 10 Webinars
10 Biggest Takeaways From Our Past 10 Webinars Thursday, April 29, 3 p.m. ET John’s 15 years of marketing experience have spanned multiple industries around the world, from feisty startups to market leaders. He brings a deep understanding of government affairs as well as strong performance in thought leadership, demand generation, and sales growth. John…
The New Rules for Grassroots and Lobbying
The New Rules for Grassroots and Lobbying Thursday, April 22, 3 p.m. ET Laurent Crenshaw is the Head of Policy for Patreon Inc. At Patreon he is leading the company’s policy development, strategy, planning, and advocacy globally in the Content, Payments, Benefits, Merchandise, Community, and Public categories. Prior to joining Patreon, Laurent served in senior…
The 5 People Who Will Help You Advance Your GR Career
The 5 People Who Will Help You Advance Your GR Career Watch Now Samantha Segall is a Government Affairs Executive with 15+ years of experience, and currently leads the development and implementation of political and industry affairs strategies that advance the mission of CLEAR and impact its bottom line. By working for and with a…
PAC Management in 2021
PAC Management in 2021 In addition to being a newly published author,Ms.White recently joined Zillow, the leading real estate and rental marketplace, as Government & External Relations Manager where she doubled their Federal Government Relations team. In her role, Ms. White manages the Zillow Group Political Action Committee and works to develop targeted engagement opportunities…
ROI: How to Demonstrate your Government Affairs Team’s Value
ROI: How to Demonstrate your Government Affairs Team’s Value Thursday, April 1, 3 p.m. ET Isaac is the Vice President of Government Affairs for Target Corporation. He and his team strategically influence public policy on behalf of Target at the federal, state and local level. Isaac has more than twenty years of experience in government…
What to Do the Next Time Facebook or Google Halt Political Ads
What to Do the Next Time Facebook or Google Halt Political Ads Thursday, March 25, 3 p.m. ET When Facebook and Google halted political and social issue ads, the community was left scrambling. Teams were forced to adapt, and quick. In the matter of weeks, Government Affairs professionals were forced to devise new digital strategies,…
Internal Comms: How to Explain Policy to Executives
Internal Comms: How to Explain Policy to Executives Carolyn Coda is a legislative and regulatory strategist, with 15 years of experience in the public and private sectors. She focuses on tax policy, financial services, and privacy/cybersecurity, helping clients navigate the complex political landscape in Washington. Carolyn joined Invariant from global reinsurer Swiss Re, where she…
How ESG Helps Drive Government Affairs Wins
How ESG Helps Drive Government Affairs Wins As corporate vice president of corporate responsibility and international government affairs, Susan Moore advances AMD’s contributions as a valued partner in the innovations, investments and societal benefits of high-performance computing. AMD processors power devices ranging from supercomputers to game consoles, from always-on cloud infrastructures to laptops, and more.…
Exclusive: New Report on Changing Congressional Engagement Strategies
Exclusive: New Report on Changing Congressional Engagement Strategies Bradford Fitch is President and CEO of the Congressional Management Foundation. Fitch started his communications career at the age of 16 working at his local AM radio station in Upstate New York as a disc jockey and reporter. After graduate school, he worked as a television reporter…
Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.
How the American Heart Association Uses Phone2Action for Mobile Advocacy
The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.
Are Your State and Local Officials on Social Media?
We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.
Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski
Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.
Techie Bytes: How Tech and Politics Are Converging
Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.
Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock
Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.
Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl
Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.
Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl
Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.
Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley
Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.
Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison
How healthcare activists need to educate and identify stories that will drive home their messages.
Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo
Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.