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Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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How AIM is Winning Champions in Congress

How AIM is Winning Champions in Congress Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different. AIM modernized its approach to advocacy and the tools it uses, embracing text messaging, custom keywords and short codes to drive up engagement.…

International Justice Mission

International Justice Mission

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.

NRPA

National Recreation and Park Association

Converting conference attendees to advocates with a live map and SMS keyword.

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Special Olympics

Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.

plastic pollution coalition

Plastic Pollution Coalition

Convincing global companies to stop using single-use plastic products with over 1 million petition signatures

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Internet Association

Mobilizing supporters to contact their Senators in support of net neutrality protections.

UNA-USA

The United Nations Association of the United States of America

Increasing member engagement with live calls-to-action at their annual summit.

Doctors Without Borders

Doctors Without Borders

Helping fight pneumonia by advocating for lower vaccine costs for all humanitarian organizations and developing country governments.

Whitepapers & Reports

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From Physical to Digital: Hosting a Virtual Lobby Day

How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…

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An Advocacy-Driven Approach to Email

Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…

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Validating an Advocacy Program: Showing your Value & ROI to Leadership

In every association, departments are expected to report on progress and a show return on investment—and that includes government relations and public affairs teams. To draw resources, maintain and grow a healthy program, reporting the value of your work is essential. Our Validating an Advocacy Program white paper shows professionals how to explain your strategy,…

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Building an Employee Grassroots Program

Building an Employee Grassroots Program A major change is taking place in the political landscape: companies are getting more active in elections and public policy. A growing body of research shows that people trust employers and top executives as a reliable source of information, and want to hear from them on national issues. Many companies…

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Sharpen Your Advocacy in an Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily, from trade and taxes to regulation of all kinds. The action moves fast. The debate gets noisy. Will your association have a voice? The answer depends on your ability to communicate with your members and activate your advocacy game. Phone2Action’s free…

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Sharpen Your Advocacy In An Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily. The debate gets noisy. The action moves fast. Will your nonprofit have a voice? The answer depends on the strength of your advocacy game. Phone2Action’s free guide, Sharpen Your Advocacy in an Election Year, is designed to tune your program for…

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Boosting Civic Engagement In An Election Year

The 2020 election will have massive impact on issues like trade, energy, healthcare and a great deal more. Will your company be active? The election is an opportunity to deliver solid information to employees, customers, investors and enhance your company’s relationships. Our latest guide, Boosting Civic Engagement in an Election Year, shows how you can…

Advocacy Survey Results

The 2019 Advocacy Survey Highlights

The 2019 Advocacy Survey results are in—see the highlights of how organizations mobilize and engage their advocates, and more.

the 2019 Advocacy Survey

The 2019 Advocacy Survey Results

The results of Phone2Action’s 2019 Advocacy Survey are here! The survey invited advocacy professionals to describe the experience they have running a program day to day. We asked about everything from audience response to the biggest challenges.

How to Shop for Advocacy Software

How to Shop for Advocacy Software

Shopping for a new advocacy platform can be challenging. From budgets and approvals to integration and features, there is much to weigh and decide. To do it right, you need a process. Our latest guide, How to Shop for Advocacy Software, is a downloadable resource that can help organize your search, providing a process, a checklists and real examples of what other organizations have done and why.

State Legislative Sessions Calendar

State Legislative Sessions Calendar

Forty-four states will hold sessions in 2020—know what to expect in terms of dates and bill volume.

the case for professional advocacy software

The Case for Professional Advocacy Software

Ask yourself this question: does your advocacy program live up to its potential? If you don’t like the answer, it may be time to look at how professional advocacy software can boost your program.

how to sharpen your advocacy in an election year

How to Sharpen Your Advocacy in an Election Year

Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.

the state of advocacy 2019

The State of Advocacy

Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.

On-Demand Webinars

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Plugged in with Purpose: How to Engage Millennials in Advocacy

Learn how Free the People and Association for Young Americans engaged millennials in their advocacy campaigns.

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Bringing Social Media Advocacy to Life

Learn how to amplify your advocates’ voices, track your success, build one-to-one connections and keep your finger on the pulse of your campaigns.

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Leveraging Stakeholder & Employee Engagement to Enhance Your Sustainability Initiatives

Stories from companies who have found innovative ways to build corporate responsibility

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Drive Public Policy Change Both Online and Offline

Learn how Georgia Charter Schools Association developed integrated advocacy campaigns.

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Best Practices for Engaging Newcomers to Advocacy

Cut through the noise and make the strongest policy impact possible.

Videos

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.