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Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

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Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

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How AIM is Winning Champions in Congress

Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.

International Justice Mission

International Justice Mission

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.

NRPA

National Recreation and Park Association

Converting conference attendees to advocates with a live map and SMS keyword.

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Special Olympics

Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.

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Plastic Pollution Coalition

Convincing global companies to stop using single-use plastic products with over 1 million petition signatures

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Internet Association

Mobilizing supporters to contact their Senators in support of net neutrality protections.

Whitepapers & Reports

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Getting Started in Advocacy

There’s no doubt that launching a program for the first time can be daunting, especially when expectations are high within your organization. It becomes far more manageable if you can break up the tasks and take them in order. This guide can help you do exactly that. Over the years, Phone2Action has launched hundreds of…

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Raising Money in a Challenging Time

Raising Money in a Challenging Time Fundraising is a crucial lifeline for many nonprofits. Motivating donors has never been more important than during the pandemic, which ushered in new rules and challenges. As one expert said, “there’s no playbook for this.” But there are strategies to be employed as the new fundraising landscape reveals itself.…

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From Physical to Digital: Hosting a Virtual Lobby Day

How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…

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An Advocacy-Driven Approach to Email

Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…

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Validating an Advocacy Program: Showing your Value & ROI to Leadership

In every association, departments are expected to report on progress and a show return on investment—and that includes government relations and public affairs teams. To draw resources, maintain and grow a healthy program, reporting the value of your work is essential. Our Validating an Advocacy Program white paper shows professionals how to explain your strategy,…

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Building an Employee Grassroots Program

Building an Employee Grassroots Program A major change is taking place in the political landscape: companies are getting more active in elections and public policy. A growing body of research shows that people trust employers and top executives as a reliable source of information, and want to hear from them on national issues. Many companies…

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Sharpen Your Advocacy in an Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily, from trade and taxes to regulation of all kinds. The action moves fast. The debate gets noisy. Will your association have a voice? The answer depends on your ability to communicate with your members and activate your advocacy game. Phone2Action’s free…

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Sharpen Your Advocacy In An Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily. The debate gets noisy. The action moves fast. Will your nonprofit have a voice? The answer depends on the strength of your advocacy game. Phone2Action’s free guide, Sharpen Your Advocacy in an Election Year, is designed to tune your program for…

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Boosting Civic Engagement In An Election Year

The 2020 election will have massive impact on issues like trade, energy, healthcare and a great deal more. Will your company be active? The election is an opportunity to deliver solid information to employees, customers, investors and enhance your company’s relationships. Our latest guide, Boosting Civic Engagement in an Election Year, shows how you can…

Advocacy Survey Results

The 2019 Advocacy Survey Highlights

The 2019 Advocacy Survey results are in—see the highlights of how organizations mobilize and engage their advocates, and more.

the 2019 Advocacy Survey

The 2019 Advocacy Survey Results

The results of Phone2Action’s 2019 Advocacy Survey are here! The survey invited advocacy professionals to describe the experience they have running a program day to day. We asked about everything from audience response to the biggest challenges.

How to Shop for Advocacy Software

How to Shop for Advocacy Software

Shopping for a new advocacy platform can be challenging. From budgets and approvals to integration and features, there is much to weigh and decide. To do it right, you need a process. Our latest guide, How to Shop for Advocacy Software, is a downloadable resource that can help organize your search, providing a process, a checklists and real examples of what other organizations have done and why.

State Legislative Sessions Calendar

State Legislative Sessions Calendar

Forty-four states will hold sessions in 2020—know what to expect in terms of dates and bill volume.

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The Case for Professional Advocacy Software

Ask yourself this question: does your advocacy program live up to its potential? If you don’t like the answer, it may be time to look at how professional advocacy software can boost your program.

On-Demand Webinars

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Mobilizing Communities of Color

The collective power of communities of color to influence public policy decisions has grown exponentially as our country’s demographics have shifted. Hear how different advocacy organizations engage these communities of color to drive change.

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Communicating with Congress: A Hill Staffer’s Perspective

Hear from a senior legislative staffer on why congressional offices value constituent correspondence, and what kinds of messages have the biggest impact.

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2018: Your Best Year of Advocacy Yet

Welcome to 2018! Now is the time to take a hard look at your advocacy plans for the year and set yourself up for success.

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Maximizing Advocate Engagement Before, During & After Your Live Event

Live events are a great way to engage your advocates to take action. Learn how the International Franchise Association leveraged this for ongoing engagement with their advocates.

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Moving Beyond Purchased Lists: How to Maximize Facebook Advertising for Advocacy

Find out how Facebook Lead Gen Ads can help you connect with more advocates, and how our integration can help you activate those advocates.

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Overcoming the Status Quo to Modernize Your Advocacy Approach

See how the National Association of Manufacturers, the largest manufacturing association in the US founded in 1895, underwent a complete transformation of its advocacy programs over the past 5+ years.

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Plugged in with Purpose: How to Engage Millennials in Advocacy

Learn how Free the People and Association for Young Americans engaged millennials in their advocacy campaigns.

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Bringing Social Media Advocacy to Life

Learn how to amplify your advocates’ voices, track your success, build one-to-one connections and keep your finger on the pulse of your campaigns.

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Leveraging Stakeholder & Employee Engagement to Enhance Your Sustainability Initiatives

Stories from companies who have found innovative ways to build corporate responsibility

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Drive Public Policy Change Both Online and Offline

Learn how Georgia Charter Schools Association developed integrated advocacy campaigns.

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Best Practices for Engaging Newcomers to Advocacy

Cut through the noise and make the strongest policy impact possible.

Videos

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.