Resources
Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.
Client Case Studies
The EEI Edge: Getting Hands-On With Technology
Learn how EEI has become an early adopter of advocacy and public affairs technology, how they work with top technology companies to test and shape software and how they have become advocates for a single, end-to-end platform offering the most powerful tools.
A Voice for Healthcare Support
The government affairs professionals at Providence have been navigating the advocacy space for decades, and in recent years began sharpening their digital advocacy skills. So, when the CARES Act came before Congress offering funding to support health care workers and their COVID-19 response, Providence was ready.
The Value of Employee Advocacy
When the election was drawing near, Chevron sent an email to its 20,000 employees in the United States—about half its workforce—reminding them to cast their ballots.
Mobilizing With Purpose
When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.
How Lime Represents Its Riders
When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.
The Right Tool for the Task:
Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.
How the Innocence Project mobilized thousands of advocates to stop an execution
For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.
Whitepapers & Reports
State of Advocacy: Associations
Companies endured unprecedented challenges in 2020. The pandemic. The protests. The election. Government relations and public affairs pros faced consequential decisions at every turn. 2021 has posed new threats and challenges that have forced companies to take decisive action. There was a time when companies might have sat silent. Even 10 years ago, the common…
Corporate Activism is Mainstream
Just a few years ago, companies were reluctant to take a position on social issues for fear of alienating customers. But a major change is at hand. A growing body of research shows that consumers want big brands to declare themselves on major issues and will do more business with those that do. Corporate activism…
A Guide to Black Members of Congress
It has been more than 150 years since African Americans first served in Congress. In 1870, Hiram Rhodes Revels of Mississippi was appointed to complete a one-year term in the Senate. That same year, Joseph Rainey was elected to represent South Carolina’s First District in the House. Together, the two men, just five years past…
117th Congress Freshman Guide
The weeks after an election are always hard on public affairs and government relations professionals. While the votes are counted and the airwaves are free of ads, the real work begins: meeting dozens of new Congress members and explaining your position on issues. To help make your job easier, we created this Freshman Guide. Based…
State of Nonprofit Advocacy
It was a turbulent year for the nonprofit sector. The extreme currents caused by a global pandemic, massive racial protests and a divisive election impacted everything from programming and membership to fundraising. There was no playbook for this. Yet amid the chaos, advocacy shined. Scores of nonprofits embraced change, adapted quickly and recast their strategy to…
State of Corporate Advocacy
Companies endured unprecedented challenges in 2020. The pandemic. The protests. The election. Government relations and public affairs pros faced consequential decisions at every turn. 2021 has posed new threats and challenges that have forced companies to take decisive action. There was a time when companies might have sat silent. Even 10 years ago, the common…
Guide to the 117th Congress
The 117th Congress is filled with dozens of new faces. To help your organization meet new lawmakers and communicate on your issues in coming months, we have assembled biographical data from GovPredict on every certified member of the House and Senate. This downloadable, tabular reference, which you can share within your organization, will show you…
7 Steps to Building Winning Advocacy Campaigns in 2021
There is much ahead in 2021, from a new administration and Congress to state legislative sessions. Major policy changes are ahead on pandemic relief, climate change, immigration and dozens of other issues. For advocacy organizations, now is the time to tune up your program. To help you get started, here are 7 steps to help…
Show the Value of Your Program
In every corporate environment, teams are expected to report on progress and show return on investment. It’s how business units talk to the boss. Government Relations and Public Affairs teams are no exception. The metrics are different—sometimes less understood—but explaining your strategy, challenges and performance is vital to draw resources and grow your program. Our…
Executive Summary for Corporations
2020 has been an unprecedented year. From the public health crisis to widespread protests and elections, we knew that this year’s State of Advocacy report had to be different. The Phone2Action team spent three months analyzing data from 2019 and 2020 to understand the tectonic changes in advocacy that took place this year. What we…
Getting Started in Advocacy
There’s no doubt that launching a program for the first time can be daunting, especially when expectations are high within your organization. It becomes far more manageable if you can break up the tasks and take them in order. This guide can help you do exactly that. Over the years, Phone2Action has launched hundreds of…
Raising Money in a Challenging Time
Raising Money in a Challenging Time Fundraising is a crucial lifeline for many nonprofits. Motivating donors has never been more important than during the pandemic, which ushered in new rules and challenges. As one expert said, “there’s no playbook for this.” But there are strategies to be employed as the new fundraising landscape reveals itself.…
From Physical to Digital: Hosting a Virtual Lobby Day
How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…
An Advocacy-Driven Approach to Email
Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…
On-Demand Webinars
Masters Class on the 2020 Election
With less than 100 days to go before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. What will your organization do? Tune into this 15-minute InSESSION webinar that explores how you can educate and mobilize your audience. BallotReady Co-founder Aviva Rosman and Phone2Action Senior…
100 Days Until the Election: Getting Young People to the Polls!
As we approach the magic milestone of 100 days before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. For organizations like HeadCount, NextGen America and UCSF, helping people to vote is the primary mission. Tune in for a webinar that explores how some…
Why Advocacy Can’t Wait
With a massive election, an inauguration, a new Congress and state legislative sessions all coming in the next six months, now is the time to get your advocacy program ready. Engaging your audience will be crucial. Watch this session with Dominion Energy and EEI to discuss how to bring a program to life, earn buy-in…
Build Your Election Center—Now!
With the pandemic response dividing voters and protests over racial inequality taking place in cities across the U.S., activism is booming. Americans have never been more willing to take action, whether on the street or online—and soon that energy will be channelled into the 2020 election. As the pandemic causes states to rewrite voting rules,…
Better Fundraising Through Advocacy
This is not a typical webinar. Join experts from Phone2Action and Blackbaud to learn how advocacy work can enhance your fundraising efforts. Phone2Action’s InSESSION events are a series of 15-minute mini webinars for busy professionals who need fast, actionable information. No noise. Just insight. Fill out the form to access a recording of a discussion on how…
The Overshadowed Election, Voter Turnout and the New Super Tuesday
This year’s election is unlike any other, almost completely overshadowed by a public health crisis that altered the life of every American. Yet voters will still travel to the polls in November—and their decisions will forge the government responsible for the U.S. recovery. There is much at stake. Fill out the form to download The…
3 Things Your Advocacy Program Is Missing
This is not a typical webinar. Phone2Action’s InSession events are a series of 15-minute mini sessions for busy professionals who need fast, actionable insights. No noise. Just fact-based trends to help your advocacy program. The role of corporate government affairs has intensified in the later weeks of the COVID crisis, increasing the importance of an…
Evolution of Advocacy: Game-plan for the Next 180 Days
This is not a typical webinar. Phone2Action’s InSession events are a series of 15-minute mini sessions for busy professionals who need fast, actionable insights. No noise. Just fact-based trends to help your advocacy program. Access the recording of our inaugural session for a discussion about how to focus your resources in the months ahead. The event…
Managing the Spotlight: How Biotechs and Pharmaceuticals Communicate on COVID-19
The COVID-19 crisis has put Pharmaceutical and Biotechnology organizations squarely in the spotlight as Americans look to the industry for answers to the COVID-19 crisis. How they communicate, advocate and manage the crisis will impact the industry for years—and provide lessons for organizations in every sector. View our webinar including panelists from BIO, Pfizer and…
The Advocacy-Driven Approach to Email
In most grassroots programs, email is the engine that drives success. It is how you communicate with your audience, collect stories and deliver your message. It is also how your advocates show their support and contact public officials. In all cases, better email performance means better advocacy. Tune in to our webinar designed to help…
The Rise of the Digital Public Affairs Professional
In a world where face-to-face meetings are unsafe, where fly-ins are cancelled and traditional lobbying cannot take place, digital advocacy is becoming a lifeline for companies that need a voice in public policy. That means public affairs teams are taking center stage. Join us for Rise of the Digital Public Affairs Professional, a webinar to discuss…
Advanced Strategies to Increase Election-Year Impact
The 2020 election will have a massive impact on policy. For nonprofits and associations, the issues in play have a direct effect on the mission. Activating your audience is critical. Tune in to Advanced Strategies to Increase Election Year Impact to hear top experts from Facebook and HeadCount share the strategies they use to register and…
Election 2020: How to Drive Civic Engagement
The election will dominate the national conversation this year as Americans choose who controls the White House, Congress and thousands of state offices. Smart companies are finding ways to participate. With government officials preoccupied, events cancelled or postponed and everyone working remotely due to COVID-19, now is a good time to show your stakeholders that…
Industry Intersections: Creating Winning Advocacy Campaigns
One common problem in advocacy is that professionals cannot see what’s going on outside their field. How do your peers across nonprofit, corporate and trade associations learn from one another when it comes to successful advocacy? Join our Customer Success Manager, Scott Morrison for a webinar conversation designed to help solve that problem, crossing industry borders…
How Phone2Action is Preparing for CCPA
The California Consumer Privacy Act (CCPA) takes effect January 1, 2020, with significant implications for Phone2Action and our Clients. Phone2Action is well-positioned to comply as a result of the steps we took to address the European Union’s General Data Protection Regulation (GDPR) in 2018.
Inside the 2019 Advocacy Survey: Benchmarking Your Organization
What is the biggest challenge facing advocacy professionals right now? Is it resources, such as budget and staffing, or tactical problems, such as how to acquire new advocates and move them to action? You know the answer in your organization. Now you can find out what the rest of the industry says.
Creating High-Impact Advocacy
Learn more about how Blackbaud, the world’s leading cloud software company advancing social good, and Phone2Action, the leading digital advocacy platform powering political change, can increase your influence through powerful grassroots action.
Powering Up Local Advocacy
Constituents want to weigh-in on issues that impact their backyard, making the voices of grassroots advocates even more powerful at the local level, where representatives are often closer to their constituents than their counterparts in Washington or the state capital. But the landscape is different – we explore how and why in this webinar.
Videos
How the Innocence Project mobilized thousands of advocates to stop an execution
For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.
Phone2Action Overview
Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.
How the American Heart Association Uses Phone2Action for Mobile Advocacy
The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.
Are Your State and Local Officials on Social Media?
We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.
Podcasts
Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski
Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.
Techie Bytes: How Tech and Politics Are Converging
Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.
Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock
Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.
Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl
Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.
Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl
Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.
Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley
Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.
Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison
How healthcare activists need to educate and identify stories that will drive home their messages.