Resources
Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.
Client Case Studies
The Right Tool for the Task: How Expedia Group’s Advocacy Email Program Excels
Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.
How the Innocence Project mobilized thousands of advocates to stop an execution
For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.
Combining Advocacy and Fundraising Made NEDA’s Numbers Soar
The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.
How AIM is Winning Champions in Congress
Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.
International Justice Mission
International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.
National Parks Conservation Association
Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.
National Recreation and Park Association
Converting conference attendees to advocates with a live map and SMS keyword.
Whitepapers & Reports
Getting Started in Advocacy
There’s no doubt that launching a program for the first time can be daunting, especially when expectations are high within your organization. It becomes far more manageable if you can break up the tasks and take them in order. This guide can help you do exactly that. Over the years, Phone2Action has launched hundreds of…
Raising Money in a Challenging Time
Raising Money in a Challenging Time Fundraising is a crucial lifeline for many nonprofits. Motivating donors has never been more important than during the pandemic, which ushered in new rules and challenges. As one expert said, “there’s no playbook for this.” But there are strategies to be employed as the new fundraising landscape reveals itself.…
From Physical to Digital: Hosting a Virtual Lobby Day
How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…
An Advocacy-Driven Approach to Email
Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…
Validating an Advocacy Program: Showing your Value & ROI to Leadership
In every association, departments are expected to report on progress and a show return on investment—and that includes government relations and public affairs teams. To draw resources, maintain and grow a healthy program, reporting the value of your work is essential. Our Validating an Advocacy Program white paper shows professionals how to explain your strategy,…
Building an Employee Grassroots Program
Building an Employee Grassroots Program A major change is taking place in the political landscape: companies are getting more active in elections and public policy. A growing body of research shows that people trust employers and top executives as a reliable source of information, and want to hear from them on national issues. Many companies…
Sharpen Your Advocacy in an Election Year
Advocacy is very different in an election year. Candidates take positions on issues daily, from trade and taxes to regulation of all kinds. The action moves fast. The debate gets noisy. Will your association have a voice? The answer depends on your ability to communicate with your members and activate your advocacy game. Phone2Action’s free…
Sharpen Your Advocacy In An Election Year
Advocacy is very different in an election year. Candidates take positions on issues daily. The debate gets noisy. The action moves fast. Will your nonprofit have a voice? The answer depends on the strength of your advocacy game. Phone2Action’s free guide, Sharpen Your Advocacy in an Election Year, is designed to tune your program for…
Boosting Civic Engagement In An Election Year
The 2020 election will have massive impact on issues like trade, energy, healthcare and a great deal more. Will your company be active? The election is an opportunity to deliver solid information to employees, customers, investors and enhance your company’s relationships. Our latest guide, Boosting Civic Engagement in an Election Year, shows how you can…
The 2019 Advocacy Survey Highlights
The 2019 Advocacy Survey results are in—see the highlights of how organizations mobilize and engage their advocates, and more.
The 2019 Advocacy Survey Results
The results of Phone2Action’s 2019 Advocacy Survey are here! The survey invited advocacy professionals to describe the experience they have running a program day to day. We asked about everything from audience response to the biggest challenges.
How to Shop for Advocacy Software
Shopping for a new advocacy platform can be challenging. From budgets and approvals to integration and features, there is much to weigh and decide. To do it right, you need a process. Our latest guide, How to Shop for Advocacy Software, is a downloadable resource that can help organize your search, providing a process, a checklists and real examples of what other organizations have done and why.
On-Demand Webinars
Election 2020: How to Drive Civic Engagement
The election will dominate the national conversation this year as Americans choose who controls the White House, Congress and thousands of state offices. Smart companies are finding ways to participate. With government officials preoccupied, events cancelled or postponed and everyone working remotely due to COVID-19, now is a good time to show your stakeholders that…
Industry Intersections: Creating Winning Advocacy Campaigns
One common problem in advocacy is that professionals cannot see what’s going on outside their field. How do your peers across nonprofit, corporate and trade associations learn from one another when it comes to successful advocacy? Join our Customer Success Manager, Scott Morrison for a webinar conversation designed to help solve that problem, crossing industry borders…
How Phone2Action is Preparing for CCPA
The California Consumer Privacy Act (CCPA) takes effect January 1, 2020, with significant implications for Phone2Action and our Clients. Phone2Action is well-positioned to comply as a result of the steps we took to address the European Union’s General Data Protection Regulation (GDPR) in 2018.
Inside the 2019 Advocacy Survey: Benchmarking Your Organization
What is the biggest challenge facing advocacy professionals right now? Is it resources, such as budget and staffing, or tactical problems, such as how to acquire new advocates and move them to action? You know the answer in your organization. Now you can find out what the rest of the industry says.
Creating High-Impact Advocacy
Learn more about how Blackbaud, the world’s leading cloud software company advancing social good, and Phone2Action, the leading digital advocacy platform powering political change, can increase your influence through powerful grassroots action.
Powering Up Local Advocacy
Constituents want to weigh-in on issues that impact their backyard, making the voices of grassroots advocates even more powerful at the local level, where representatives are often closer to their constituents than their counterparts in Washington or the state capital. But the landscape is different – we explore how and why in this webinar.
Getting Ready for State Legislative Sessions in 2020
Organizations that prepare now will be ready for next year’s legislative rush, when bills can go from committee to final passage in a matter of days. See how the pros get it done.
The Case For Better Advocacy Tools
Whether you are using free tools or a legacy system, sooner or later every organization confronts the need to buy modern, professional advocacy software. Learn from our panel of advocacy pros as they explain what happened when they switched to professional advocacy software. You’ll hear how they made the case, what the transition was like and the results they achieved before and after.
How to Sharpen Your Advocacy in an Election Year
Advocacy can be very different in an election year, and the consequences may never be greater than in 2020. Learn how to tune up your advocacy program for maximum impact before the primary season starts next year.
How to Engage When Legislators Are Out of Session
During a recess, lawmakers are often holding meetings, town halls, and making various public appearances. The best advocacy programs are planning their campaigns around these out-of-session periods, as it becomes easier to garner attention and generate awareness about your organization or cause.
How To Use Ads For Advocacy
Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters—are you leveraging it for your advocacy efforts? Learn how to acquire, engage, and mobilize new supporters using digital advertising strategies.
The State of Advocacy in 2019
We analyzed anonymous, aggregated data from hundreds of nonprofit organizations, associations, and companies that use our platform to identify unique insights about what works in digital grassroots advocacy—and what doesn’t. Get an inside look into trends and patterns in the data, and our predictions for the future.
How To Effectively Manage, Analyze, and Map Your Key Contacts
Learn how to effectively manage your key contacts—including how to survey advocates, identify existing relationships, and track meetings between your organization’s leaders and lawmakers.
When Digital Meets Physical: Effective Congress Fly-Ins
Learn how to host an effective fly-in—including how to prepare your advocates for legislative meetings, tactics that can be implemented post-event to maintain the momentum, and how to engage advocates who aren’t able to attend but are still interested in participating.
How To Integrate Your Advocacy Program (Email, Social, & Mobile)
Learn how our clients brought their advocacy campaigns into the daily lives of their supporters, by leveraging the channels that people use every day, including Facebook Messenger and SMS/texting.
How To Get the Attention of the New Congress
The 2018 Election resulted in a balance of power shift in the House, and the most diverse Congress in U.S. history. Learn the most effective ways to get the attention of the New Congress from the perspective of an advocacy group and a Hill staffer.
Advocacy Tactics That Will Work In 2019
As we head into the start of the new year, we look at the advocacy tactics that worked in 2018 and the ones that didn’t, and ask the experts what they think will be most effective in 2019. Watch this webinar to hear from advocacy pros on what will work in the new year.
Videos
How the Innocence Project mobilized thousands of advocates to stop an execution
For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.
Phone2Action Overview
Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.
How the American Heart Association Uses Phone2Action for Mobile Advocacy
The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.
Are Your State and Local Officials on Social Media?
We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.
Podcasts
Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski
Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.
Techie Bytes: How Tech and Politics Are Converging
Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.
Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock
Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.
Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl
Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.
Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl
Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.
Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley
Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.
Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison
How healthcare activists need to educate and identify stories that will drive home their messages.