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Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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How AIM is Winning Champions in Congress

How AIM is Winning Champions in Congress Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different. AIM modernized its approach to advocacy and the tools it uses, embracing text messaging, custom keywords and short codes to drive up engagement.…

International Justice Mission

International Justice Mission

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.

NRPA

National Recreation and Park Association

Converting conference attendees to advocates with a live map and SMS keyword.

special olympics

Special Olympics

Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.

plastic pollution coalition

Plastic Pollution Coalition

Convincing global companies to stop using single-use plastic products with over 1 million petition signatures

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Internet Association

Mobilizing supporters to contact their Senators in support of net neutrality protections.

UNA-USA

The United Nations Association of the United States of America

Increasing member engagement with live calls-to-action at their annual summit.

Doctors Without Borders

Doctors Without Borders

Helping fight pneumonia by advocating for lower vaccine costs for all humanitarian organizations and developing country governments.

Whitepapers & Reports

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From Physical to Digital: Hosting a Virtual Lobby Day

How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…

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An Advocacy-Driven Approach to Email

Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…

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Validating an Advocacy Program: Showing your Value & ROI to Leadership

In every association, departments are expected to report on progress and a show return on investment—and that includes government relations and public affairs teams. To draw resources, maintain and grow a healthy program, reporting the value of your work is essential. Our Validating an Advocacy Program white paper shows professionals how to explain your strategy,…

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Building an Employee Grassroots Program

Building an Employee Grassroots Program A major change is taking place in the political landscape: companies are getting more active in elections and public policy. A growing body of research shows that people trust employers and top executives as a reliable source of information, and want to hear from them on national issues. Many companies…

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Sharpen Your Advocacy in an Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily, from trade and taxes to regulation of all kinds. The action moves fast. The debate gets noisy. Will your association have a voice? The answer depends on your ability to communicate with your members and activate your advocacy game. Phone2Action’s free…

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Sharpen Your Advocacy In An Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily. The debate gets noisy. The action moves fast. Will your nonprofit have a voice? The answer depends on the strength of your advocacy game. Phone2Action’s free guide, Sharpen Your Advocacy in an Election Year, is designed to tune your program for…

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Boosting Civic Engagement In An Election Year

The 2020 election will have massive impact on issues like trade, energy, healthcare and a great deal more. Will your company be active? The election is an opportunity to deliver solid information to employees, customers, investors and enhance your company’s relationships. Our latest guide, Boosting Civic Engagement in an Election Year, shows how you can…

Advocacy Survey Results

The 2019 Advocacy Survey Highlights

The 2019 Advocacy Survey results are in—see the highlights of how organizations mobilize and engage their advocates, and more.

the 2019 Advocacy Survey

The 2019 Advocacy Survey Results

The results of Phone2Action’s 2019 Advocacy Survey are here! The survey invited advocacy professionals to describe the experience they have running a program day to day. We asked about everything from audience response to the biggest challenges.

How to Shop for Advocacy Software

How to Shop for Advocacy Software

Shopping for a new advocacy platform can be challenging. From budgets and approvals to integration and features, there is much to weigh and decide. To do it right, you need a process. Our latest guide, How to Shop for Advocacy Software, is a downloadable resource that can help organize your search, providing a process, a checklists and real examples of what other organizations have done and why.

State Legislative Sessions Calendar

State Legislative Sessions Calendar

Forty-four states will hold sessions in 2020—know what to expect in terms of dates and bill volume.

the case for professional advocacy software

The Case for Professional Advocacy Software

Ask yourself this question: does your advocacy program live up to its potential? If you don’t like the answer, it may be time to look at how professional advocacy software can boost your program.

how to sharpen your advocacy in an election year

How to Sharpen Your Advocacy in an Election Year

Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.

the state of advocacy 2019

The State of Advocacy

Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.

On-Demand Webinars

How to Sharpen Your Advocacy in an Election Year

How to Sharpen Your Advocacy in an Election Year

Advocacy can be very different in an election year, and the consequences may never be greater than in 2020. Learn how to tune up your advocacy program for maximum impact before the primary season starts next year.

How to Engage When Legislators Are Out of Session

How to Engage When Legislators Are Out of Session

During a recess, lawmakers are often holding meetings, town halls, and making various public appearances. The best advocacy programs are planning their campaigns around these out-of-session periods, as it becomes easier to garner attention and generate awareness about your organization or cause.

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How To Use Ads For Advocacy

Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters—are you leveraging it for your advocacy efforts? Learn how to acquire, engage, and mobilize new supporters using digital advertising strategies.

the state of advocacy in 2019

The State of Advocacy in 2019

We analyzed anonymous, aggregated data from hundreds of nonprofit organizations, associations, and companies that use our platform to identify unique insights about what works in digital grassroots advocacy—and what doesn’t. Get an inside look into trends and patterns in the data, and our predictions for the future.

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How To Effectively Manage, Analyze, and Map Your Key Contacts

Learn how to effectively manage your key contacts—including how to survey advocates, identify existing relationships, and track meetings between your organization’s leaders and lawmakers.

Effective Congress Fly-Ins

When Digital Meets Physical: Effective Congress Fly-Ins

Learn how to host an effective fly-in—including how to prepare your advocates for legislative meetings, tactics that can be implemented post-event to maintain the momentum, and how to engage advocates who aren’t able to attend but are still interested in participating.

All in One Advocacy

How To Integrate Your Advocacy Program (Email, Social, & Mobile)

Learn how our clients brought their advocacy campaigns into the daily lives of their supporters, by leveraging the channels that people use every day, including Facebook Messenger and SMS/texting.

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How To Get the Attention of the New Congress

The 2018 Election resulted in a balance of power shift in the House, and the most diverse Congress in U.S. history. Learn the most effective ways to get the attention of the New Congress from the perspective of an advocacy group and a Hill staffer.

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Advocacy Tactics That Will Work In 2019

As we head into the start of the new year, we look at the advocacy tactics that worked in 2018 and the ones that didn’t, and ask the experts what they think will be most effective in 2019. Watch this webinar to hear from advocacy pros on what will work in the new year.

2019 legislative session

Getting Ready for the 2019 Legislative Session

Does your organization have an advocacy roadmap for 2019? Whether your issue extends to Congress or state legislatures, you need a strategy for effectively advocating your position to elected officials.

regulatory advocacy

Win Your Issue by Influencing Regulatory Agencies with Public Comments

The federal regulatory process plays a crucial role in how the U.S. government carries out public policy, and it’s often overlooked in grassroots advocacy. Learn how to leverage public comments to win your issue.

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The Intersection of AI, Social Media, and Advocacy

Watch our webinar discussion with digital advocacy professionals, chatbot experts, and our very own chatbot product lead at Phone2Action about how to leverage tools like Facebook Messenger chatbots for social good.

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How to Successfully Drive Public Policy Discussions in Emerging Markets

Many emerging or recently emerged market categories differ drastically in market opportunity, target customers and business models, but they share one similar challenge—doing business in markets that have nascent public policy frameworks.

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It’s Fly-In Season! Tips to Maximize Your Event’s Success

Learn how to host an effective fly-in, including how to prepare your advocates for legislative meetings, tactics that can implemented post-event to maintain the momentum, and how to engage advocates before and after.

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Meet Gen Z: What Advocacy Means to the “We Generation”

Understanding why members of the “We Generation” are poised to be leaders in advocacy will be key for any organization that wants to exist in 10 years.

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Mobilizing Communities of Color

The collective power of communities of color to influence public policy decisions has grown exponentially as our country’s demographics have shifted. Hear how different advocacy organizations engage these communities of color to drive change.

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Communicating with Congress: A Hill Staffer’s Perspective

Hear from a senior legislative staffer on why congressional offices value constituent correspondence, and what kinds of messages have the biggest impact.

2018 kickoff webinar

2018: Your Best Year of Advocacy Yet

Welcome to 2018! Now is the time to take a hard look at your advocacy plans for the year and set yourself up for success.

Videos

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.