Resources
Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.
Client Case Studies
International Justice Mission
International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.
National Parks Conservation Association
Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.
National Recreation and Park Association
Converting conference attendees to advocates with a live map and SMS keyword.
Special Olympics
Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.
Plastic Pollution Coalition
Convincing global companies to stop using single-use plastic products with over 1 million petition signatures
Internet Association
Mobilizing supporters to contact their Senators in support of net neutrality protections.
The United Nations Association of the United States of America
Increasing member engagement with live calls-to-action at their annual summit.
Whitepapers & Reports
Ads for Advocacy: 8 Best Practices for Social Media Ads
Discover how to get the most out of your social ad campaigns.
Social Media Responsiveness in Congress and Local Government
Analyzing the Facebook and Twitter behavior of every official Congressional account.
5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change
Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.
20 Proven Advocacy Campaigns to Make Your Own
Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.
5 Exemplary Digital Grassroots Campaigns by Advocacy Groups
We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.
The Ultimate Guide to Social Media for Grassroots Advocacy
This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.
9 Pro-Tips for Advanced Grassroots Advocacy
Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.
The State of Advocacy
Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.
How to Sharpen Your Advocacy in an Election Year
Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.
The Case for Professional Advocacy Software
Ask yourself this question: does your advocacy program live up to its potential? If you don’t like the answer, it may be time to look at how professional advocacy software can boost your program.
State Legislative Sessions Calendar
Forty-four states will hold sessions in 2020—know what to expect in terms of dates and bill volume.
How to Shop for Advocacy Software
Shopping for a new advocacy platform can be challenging. From budgets and approvals to integration and features, there is much to weigh and decide. To do it right, you need a process. Our latest guide, How to Shop for Advocacy Software, is a downloadable resource that can help organize your search, providing a process, a checklists and real examples of what other organizations have done and why.
On-Demand Webinars
Advocacy Tactics That Will Work In 2019
As we head into the start of the new year, we look at the advocacy tactics that worked in 2018 and the ones that didn’t, and ask the experts what they think will be most effective in 2019. Watch this webinar to hear from advocacy pros on what will work in the new year.
Getting Ready for the 2019 Legislative Session
Does your organization have an advocacy roadmap for 2019? Whether your issue extends to Congress or state legislatures, you need a strategy for effectively advocating your position to elected officials.
Win Your Issue by Influencing Regulatory Agencies with Public Comments
The federal regulatory process plays a crucial role in how the U.S. government carries out public policy, and it’s often overlooked in grassroots advocacy. Learn how to leverage public comments to win your issue.
The Intersection of AI, Social Media, and Advocacy
Watch our webinar discussion with digital advocacy professionals, chatbot experts, and our very own chatbot product lead at Phone2Action about how to leverage tools like Facebook Messenger chatbots for social good.
How to Successfully Drive Public Policy Discussions in Emerging Markets
Many emerging or recently emerged market categories differ drastically in market opportunity, target customers and business models, but they share one similar challenge—doing business in markets that have nascent public policy frameworks.
It’s Fly-In Season! Tips to Maximize Your Event’s Success
Learn how to host an effective fly-in, including how to prepare your advocates for legislative meetings, tactics that can implemented post-event to maintain the momentum, and how to engage advocates before and after.
Meet Gen Z: What Advocacy Means to the “We Generation”
Understanding why members of the “We Generation” are poised to be leaders in advocacy will be key for any organization that wants to exist in 10 years.
Mobilizing Communities of Color
The collective power of communities of color to influence public policy decisions has grown exponentially as our country’s demographics have shifted. Hear how different advocacy organizations engage these communities of color to drive change.
Communicating with Congress: A Hill Staffer’s Perspective
Hear from a senior legislative staffer on why congressional offices value constituent correspondence, and what kinds of messages have the biggest impact.
2018: Your Best Year of Advocacy Yet
Welcome to 2018! Now is the time to take a hard look at your advocacy plans for the year and set yourself up for success.
Maximizing Advocate Engagement Before, During & After Your Live Event
Live events are a great way to engage your advocates to take action. Learn how the International Franchise Association leveraged this for ongoing engagement with their advocates.
Moving Beyond Purchased Lists: How to Maximize Facebook Advertising for Advocacy
Find out how Facebook Lead Gen Ads can help you connect with more advocates, and how our integration can help you activate those advocates.
Overcoming the Status Quo to Modernize Your Advocacy Approach
See how the National Association of Manufacturers, the largest manufacturing association in the US founded in 1895, underwent a complete transformation of its advocacy programs over the past 5+ years.
Plugged in with Purpose: How to Engage Millennials in Advocacy
Learn how Free the People and Association for Young Americans engaged millennials in their advocacy campaigns.
Bringing Social Media Advocacy to Life
Learn how to amplify your advocates’ voices, track your success, build one-to-one connections and keep your finger on the pulse of your campaigns.
Leveraging Stakeholder & Employee Engagement to Enhance Your Sustainability Initiatives
Stories from companies who have found innovative ways to build corporate responsibility
Videos
Phone2Action Overview
Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.
How the American Heart Association Uses Phone2Action for Mobile Advocacy
The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.
Are Your State and Local Officials on Social Media?
We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.
Podcasts
Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski
Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.
Techie Bytes: How Tech and Politics Are Converging
Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.
Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock
Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.
Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl
Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.
Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl
Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.
Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley
Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.
Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison
How healthcare activists need to educate and identify stories that will drive home their messages.