Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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The Value of Employee Advocacy

When the election was drawing near, Chevron sent an email to its 20,000 employees in the United States—about half its workforce—reminding them to cast their ballots.

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Mobilizing With Purpose

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

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How Lime Represents Its Riders

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

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The Right Tool for the Task: How Expedia Group’s Advocacy Email Program Excels

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

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Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

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How AIM is Winning Champions in Congress

Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.

International Justice Mission

International Justice Mission

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.

Whitepapers & Reports

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7 Steps to Building Winning Advocacy Campaigns in 2021

There is much ahead in 2021, from a new administration and Congress to state legislative sessions. Major policy changes are ahead on pandemic relief, climate change, immigration and dozens of other issues. For advocacy organizations, now is the time to tune up your program. To help you get started, here are 7 steps to help…

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Show the Value of Your Program

In every corporate environment, teams are expected to report on progress and show return on investment. It’s how business units talk to the boss. Government Relations and Public Affairs teams are no exception. The metrics are different—sometimes less understood—but explaining your strategy, challenges and performance is vital to draw resources and grow your program. Our…

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Executive Summary for Corporations

2020 has been an unprecedented year. From the public health crisis to widespread protests and elections, we knew that this year’s State of Advocacy report had to be different.  The Phone2Action team spent three months analyzing data from 2019 and 2020 to understand the tectonic changes in advocacy that took place this year. What we…

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Getting Started in Advocacy

There’s no doubt that launching a program for the first time can be daunting, especially when expectations are high within your organization. It becomes far more manageable if you can break up the tasks and take them in order. This guide can help you do exactly that. Over the years, Phone2Action has launched hundreds of…

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Raising Money in a Challenging Time

Raising Money in a Challenging Time Fundraising is a crucial lifeline for many nonprofits. Motivating donors has never been more important than during the pandemic, which ushered in new rules and challenges. As one expert said, “there’s no playbook for this.” But there are strategies to be employed as the new fundraising landscape reveals itself.…

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From Physical to Digital: Hosting a Virtual Lobby Day

How to democratize lobbying, build community, engage supporters and harness momentum The COVID-19 crisis has forced many organizations to move their fly-ins and conferences to digital formats—and many are seeing solid results. Digital advocacy is soaring in the pandemic. Maintaining that momentum is important, and a comprehensive Virtual Lobby Day can do exactly that. Our…

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An Advocacy-Driven Approach to Email

Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up. Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about…

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Validating an Advocacy Program: Showing your Value & ROI to Leadership

In every association, departments are expected to report on progress and a show return on investment—and that includes government relations and public affairs teams. To draw resources, maintain and grow a healthy program, reporting the value of your work is essential. Our Validating an Advocacy Program white paper shows professionals how to explain your strategy,…

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Building an Employee Grassroots Program

Building an Employee Grassroots Program A major change is taking place in the political landscape: companies are getting more active in elections and public policy. A growing body of research shows that people trust employers and top executives as a reliable source of information, and want to hear from them on national issues. Many companies…

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Sharpen Your Advocacy in an Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily, from trade and taxes to regulation of all kinds. The action moves fast. The debate gets noisy. Will your association have a voice? The answer depends on your ability to communicate with your members and activate your advocacy game. Phone2Action’s free…

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Sharpen Your Advocacy In An Election Year

Advocacy is very different in an election year. Candidates take positions on issues daily. The debate gets noisy. The action moves fast. Will your nonprofit have a voice? The answer depends on the strength of your advocacy game. Phone2Action’s free guide, Sharpen Your Advocacy in an Election Year, is designed to tune your program for…

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Boosting Civic Engagement In An Election Year

The 2020 election will have massive impact on issues like trade, energy, healthcare and a great deal more. Will your company be active? The election is an opportunity to deliver solid information to employees, customers, investors and enhance your company’s relationships. Our latest guide, Boosting Civic Engagement in an Election Year, shows how you can…

Advocacy Survey Results

The 2019 Advocacy Survey Highlights

The 2019 Advocacy Survey results are in—see the highlights of how organizations mobilize and engage their advocates, and more.

the 2019 Advocacy Survey

The 2019 Advocacy Survey Results

The results of Phone2Action’s 2019 Advocacy Survey are here! The survey invited advocacy professionals to describe the experience they have running a program day to day. We asked about everything from audience response to the biggest challenges.

On-Demand Webinars

Better Fundraising Through Advocacy

This is not a typical webinar. Join experts from Phone2Action and Blackbaud to learn how advocacy work can enhance your fundraising efforts. Phone2Action’s InSESSION events are a series of 15-minute mini webinars for busy professionals who need fast, actionable information. No noise. Just insight. Fill out the form to access a recording of a discussion on how…

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The Overshadowed Election, Voter Turnout and the New Super Tuesday

This year’s election is unlike any other, almost completely overshadowed by a public health crisis that altered the life of every American. Yet voters will still travel to the polls in November—and their decisions will forge the government responsible for the U.S. recovery. There is much at stake. Fill out the form to download  The…

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3 Things Your Advocacy Program Is Missing

This is not a typical webinar. Phone2Action’s InSession events are a series of 15-minute mini sessions for busy professionals who need fast, actionable insights. No noise. Just fact-based trends to help your advocacy program. The role of corporate government affairs has intensified in the later weeks of the COVID crisis, increasing the importance of an…

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Evolution of Advocacy: Game-plan for the Next 180 Days

This is not a typical webinar. Phone2Action’s InSession events are a series of 15-minute mini sessions for busy professionals who need fast, actionable insights. No noise. Just fact-based trends to help your advocacy program. Access the recording of our inaugural session for a discussion about how to focus your resources in the months ahead. The event…

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Managing the Spotlight: How Biotechs and Pharmaceuticals Communicate on COVID-19

The COVID-19 crisis has put Pharmaceutical and Biotechnology organizations squarely in the spotlight as Americans look to the industry for answers to the COVID-19 crisis. How they communicate, advocate and manage the crisis will impact the industry for years—and provide lessons for organizations in every sector. View our webinar including panelists from BIO, Pfizer and…

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The Advocacy-Driven Approach to Email

In most grassroots programs, email is the engine that drives success. It is how you communicate with your audience, collect stories and deliver your message. It is also how your advocates show their support and contact public officials. In all cases, better email performance means better advocacy. Tune in to our webinar designed to help…

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The Rise of the Digital Public Affairs Professional

In a world where face-to-face meetings are unsafe, where fly-ins are cancelled and traditional lobbying cannot take place, digital advocacy is becoming a lifeline for companies that need a voice in public policy. That means public affairs teams are taking center stage. Join us for Rise of the Digital Public Affairs Professional, a webinar to discuss…

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Advanced Strategies to Increase Election-Year Impact

The 2020 election will have a massive impact on policy. For nonprofits and associations, the issues in play have a direct effect on the mission. Activating your audience is critical.  Tune in to Advanced Strategies to Increase Election Year Impact to hear top experts from Facebook and HeadCount share the strategies they use to register and…

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Election 2020: How to Drive Civic Engagement

The election will dominate the national conversation this year as Americans choose who controls the White House, Congress and thousands of state offices. Smart companies are finding ways to participate. With government officials preoccupied, events cancelled or postponed and everyone working remotely due to COVID-19, now is a good time to show your stakeholders that…

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Industry Intersections: Creating Winning Advocacy Campaigns

One common problem in advocacy is that professionals cannot see what’s going on outside their field. How do your peers across nonprofit, corporate and trade associations learn from one another when it comes to successful advocacy? Join our Customer Success Manager, Scott Morrison for a webinar conversation designed to help solve that problem, crossing industry borders…

how phone2action is preparing for CCPA

How Phone2Action is Preparing for CCPA

The California Consumer Privacy Act (CCPA) takes effect January 1, 2020, with significant implications for Phone2Action and our Clients. Phone2Action is well-positioned to comply as a result of the steps we took to address the European Union’s General Data Protection Regulation (GDPR) in 2018.

Inside the 2019 Advocacy Survey

Inside the 2019 Advocacy Survey: Benchmarking Your Organization

What is the biggest challenge facing advocacy professionals right now? Is it resources, such as budget and staffing, or tactical problems, such as how to acquire new advocates and move them to action? You know the answer in your organization. Now you can find out what the rest of the industry says. 

Creating High Impact Advocacy

Creating High-Impact Advocacy

Learn more about how Blackbaud, the world’s leading cloud software company advancing social good, and Phone2Action, the leading digital advocacy platform powering political change, can increase your influence through powerful grassroots action.

powering up local advocacy

Powering Up Local Advocacy

Constituents want to weigh-in on issues that impact their backyard, making the voices of grassroots advocates even more powerful at the local level, where representatives are often closer to their constituents than their counterparts in Washington or the state capital. But the landscape is different – we explore how and why in this webinar.

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Getting Ready for State Legislative Sessions in 2020

Organizations that prepare now will be ready for next year’s legislative rush, when bills can go from committee to final passage in a matter of days. See how the pros get it done.

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The Case For Better Advocacy Tools

Whether you are using free tools or a legacy system, sooner or later every organization confronts the need to buy modern, professional advocacy software. Learn from our panel of advocacy pros as they explain what happened when they switched to professional advocacy software. You’ll hear how they made the case, what the transition was like and the results they achieved before and after.

How to Sharpen Your Advocacy in an Election Year

How to Sharpen Your Advocacy in an Election Year

Advocacy can be very different in an election year, and the consequences may never be greater than in 2020. Learn how to tune up your advocacy program for maximum impact before the primary season starts next year.

How to Engage When Legislators Are Out of Session

How to Engage When Legislators Are Out of Session

During a recess, lawmakers are often holding meetings, town halls, and making various public appearances. The best advocacy programs are planning their campaigns around these out-of-session periods, as it becomes easier to garner attention and generate awareness about your organization or cause.

Videos

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.