Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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The Value of Employee Advocacy

When the election was drawing near, Chevron sent an email to its 20,000 employees in the United States—about half its workforce—reminding them to cast their ballots.

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Mobilizing With Purpose

When COVID-19 reached U.S. shores, it represented an existential threat to restaurants. The National Restaurant Association had to step up and activate its 500,000 members, its employees and people in the communities they serve—and it turned to digital advocacy to do so.

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How Lime Represents Its Riders

When Lime wanted to make scooters and bikes available in New York, and especially on the crowded island of Manhattan, it had work to do. Advocacy work. Using email, text, social media campaigns—even messages in the Lime app—the company built a list of more than 5,000 advocates and launched six separate campaigns over more than a year.

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The Right Tool for the Task: How Expedia Group’s Advocacy Email Program Excels

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

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Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

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How AIM is Winning Champions in Congress

Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.

International Justice Mission

International Justice Mission

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.

Whitepapers & Reports

How to Shop for Advocacy Software

How to Shop for Advocacy Software

Shopping for a new advocacy platform can be challenging. From budgets and approvals to integration and features, there is much to weigh and decide. To do it right, you need a process. Our latest guide, How to Shop for Advocacy Software, is a downloadable resource that can help organize your search, providing a process, a checklists and real examples of what other organizations have done and why.

State Legislative Sessions Calendar

State Legislative Sessions Calendar

Forty-four states will hold sessions in 2020—know what to expect in terms of dates and bill volume.

the case for professional advocacy software

The Case for Professional Advocacy Software

Ask yourself this question: does your advocacy program live up to its potential? If you don’t like the answer, it may be time to look at how professional advocacy software can boost your program.

how to sharpen your advocacy in an election year

How to Sharpen Your Advocacy in an Election Year

Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.

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The State of Advocacy

Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.

9 pro-tips for advanced grassroots advocacy

9 Pro-Tips for Advanced Grassroots Advocacy

Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.

ultimate guide to social media

The Ultimate Guide to Social Media for Grassroots Advocacy

This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.  

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5 Exemplary Digital Grassroots Campaigns by Advocacy Groups

We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.

20 Proven Advocacy Campaigns

20 Proven Advocacy Campaigns to Make Your Own

Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.

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Social Media Responsiveness in Congress and Local Government

Analyzing the Facebook and Twitter behavior of every official Congressional account.

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Ads for Advocacy: 8 Best Practices for Social Media Ads

Discover how to get the most out of your social ad campaigns.

On-Demand Webinars

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The Future of Public Affairs and its Tech Landscape

Public Affairs is changing. In a post-pandemic world, it’s becoming an all-digital game. Associations with the best data, the most insightful political intelligence and the ability to act instantly will be the ones who come out on top.   Join us Tuesday, Dec. 8 at 1 p.m. EST to hear how Edison Electric Institute uses Phone2Action…

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Our Journey to Revolutionizing Public Affairs and Government Relations

When Phone2Action acquired GovPredict, it forever changed the market for Public Affairs software—and your team is the one who benefits. Tune into this session as Jeb Ory, CEO of Phone2Action, Andy Stanley, Vice President of Product at Phone2Action, and Neal Kemp, Chief Product Officer at GovPredict, discuss the ever-evolving government affairs software sector, and share…

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HeadCount: Lessons From the 2020 Election

This year’s election will set records for voter turnout, with more than 148 million people casting ballots—and the count is not done yet. Tune into this webinar with HeadCount, which has registered more than one million new voters and was instrumental in reaching young voters throughout the cycle.   Managing Director Emily Gibbs will discuss the…

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Navigating the Unknown: Advocacy in the Post-Election Landscape

This year’s election has been unlike any other—and it may not end when the polls close and the tally begins. As speculation swirls around delayed counts and contested returns, join us for a special post-election briefing for advocacy professionals. Tune into this one-hour discussion that will analyze the results through an advocacy prism, with emphasis…

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Planning Your Advocacy Agenda for 2021

It’s unclear what the election will bring, but one thing is certain: your advocacy program will continue—and 2021 will be a big year. Tune into this one hour session to gain insights into how top advocacy organizations like Hallmark are planning next year’s action. In the first quarter alone, a new Congress will be sworn…

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How Chevron’s 15-Year-Old Advocacy Program Leveraged New Technology

The Chevron Advocacy Network was created years ago to allow Chevron to communicate with employees, retirees and friends of the company. Today, that network has more than 6,000 members—and it is rapidly growing. Tune in for a webinar with Alex Schisel, Team Lead of the Chevron Advocacy Network, to discuss why the company sees value in…

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The 2020 State of Advocacy Report and Key Findings

This year’s State of Advocacy Report is thought-provoking, to say the least. The report documents the massive growth in advocacy brought about by the pandemic, the protests, the election and all of the other events that made 2020 a tumultuous time in America. It is culled from Phone2Action’s own usage data, and we believe it…

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The Countdown Is On: Get Your Members Ready

As we approach the one-month mark in the countdown to Election 2020, it’s time for associations to get the members ready to mobilize.  Tune into this session with veteran managers from the Associated General Contractors of America and the Credit Union National Association to see how they are preparing. The panel will cover how associations…

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Navigating Uncertainty in the 2020 Election

Rarely has an American election come with this much uncertainty. How will mail-in voting impact turnout? How can organizations combat voter suppression? How should we educate and activate voters, especially in diverse communities? Election 2020 seems to offer more questions than answers. Yet there are also many experts working to sort it out. Tune into…

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How Your Company Can Educate Voters

In corporate circles, 2020 will be remembered as the year companies joined the national conversation in full. Name brands are weighing in on racial injustice, COVID-19 and—perhaps most important—the November election. If you have wondered how companies decide to get active, tune in for a 15-minute InSESSION webinar to hear how organizations decided to promote civic engagement.…

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Advocacy Lessons From the New Economy

There’s no doubt that companies are getting more vocal at the state and local levels this year, and few do it better than Lime.   Lime, whose green electric scooters are ubiquitous, is a new-economy company. Dependent on favorable regulation in cities and states to operate, Lime uses digital advocacy as a primary tool.   Tune into…

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How to Sustain Your Election Program to November and Beyond

How to Sustain Your Election Program to November and Beyond With the national conversation switching to the election, fueling your association’s program has never been so important. But it is not always easy. You launched your election effort—now what?   Access a recording of a 15-minute InSESSION webinar filled with practical tactics to keep your audience…

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Moving the Needle in a Digital World

Moving the Needle in a Digital World It’s a busy time for PAC managers, advocacy directors and others who work in government relations and public affairs. There’s a big election coming, big COVID bills passing and big changes to your program as it transitions to an all-digital world. We all need strategies that can move…

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Masters Class on the 2020 Election

With less than 100 days to go before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. What will your organization do?  Tune into this 15-minute InSESSION webinar that explores how you can educate and mobilize your audience. BallotReady Co-founder Aviva Rosman and Phone2Action Senior…

100 Days Until the Election: Getting Young People to the Polls!

As we approach the magic milestone of 100 days before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. For organizations like HeadCount, NextGen America and UCSF, helping people to vote is the primary mission. Tune in for a webinar that explores how some…

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Why Advocacy Can’t Wait

With a massive election, an inauguration, a new Congress and state legislative sessions all coming in the next six months, now is the time to get your advocacy program ready. Engaging your audience will be crucial. Watch this session with Dominion Energy and EEI to discuss how to bring a program to life, earn buy-in…

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Build Your Election Center—Now!

With the pandemic response dividing voters and protests over racial inequality taking place in cities across the U.S., activism is booming. Americans have never been more willing to take action, whether on the street or online—and soon that energy will be channelled into the 2020 election. As the pandemic causes states to rewrite voting rules,…

Better Fundraising Through Advocacy

This is not a typical webinar. Join experts from Phone2Action and Blackbaud to learn how advocacy work can enhance your fundraising efforts. Phone2Action’s InSESSION events are a series of 15-minute mini webinars for busy professionals who need fast, actionable information. No noise. Just insight. Fill out the form to access a recording of a discussion on how…

Videos

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How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.