Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

CaseStudy_Expedia_Header

The Right Tool for the Task: How Expedia Group’s Advocacy Email Program Excels

Anyone looking for inspiration to improve email advocacy would be well-served to focus on Expedia Group. The global travel brand, which does business in more than 190 countries, operates well-known properties like Expedia.com, Hotels.com and Travelocity.com.

CaseStudy_IP_Header

How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

CaseStudy_NEDA_Header

Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support.

CaseStudy_AIM_Header

How AIM is Winning Champions in Congress

Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different.

International Justice Mission

International Justice Mission

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.

NRPA

National Recreation and Park Association

Converting conference attendees to advocates with a live map and SMS keyword.

special olympics

Special Olympics

Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.

plastic pollution coalition

Plastic Pollution Coalition

Convincing global companies to stop using single-use plastic products with over 1 million petition signatures

Whitepapers & Reports

how to sharpen your advocacy in an election year

How to Sharpen Your Advocacy in an Election Year

Every election is important. But the stakes are rarely higher than in 2020. The outcome will bring tectonic changes to hot button issues. Will your organization have a voice? The answer depends on the strength of your advocacy game.

the state of advocacy 2019

The State of Advocacy

Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.

9 pro-tips for advanced grassroots advocacy

9 Pro-Tips for Advanced Grassroots Advocacy

Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.

ultimate guide to social media

The Ultimate Guide to Social Media for Grassroots Advocacy

This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.  

digital advocacy campaigns by advocacy groups

5 Exemplary Digital Grassroots Campaigns by Advocacy Groups

We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.

20 Proven Advocacy Campaigns

20 Proven Advocacy Campaigns to Make Your Own

Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.

social media responsiveness in congress

Social Media Responsiveness in Congress and Local Government

Analyzing the Facebook and Twitter behavior of every official Congressional account.

ads for advocacy

Ads for Advocacy: 8 Best Practices for Social Media Ads

Discover how to get the most out of your social ad campaigns.

On-Demand Webinars

P2A_Webinar_NavigatingUncertainty_Feat Img

Navigating Uncertainty in the 2020 Election

Rarely has an American election come with this much uncertainty. How will mail-in voting impact turnout? How can organizations combat voter suppression? How should we educate and activate voters, especially in diverse communities? Election 2020 seems to offer more questions than answers. Yet there are also many experts working to sort it out. Tune into…

P2A_Webinar_InSession_Option2

How Your Company Can Educate Voters

In corporate circles, 2020 will be remembered as the year companies joined the national conversation in full. Name brands are weighing in on racial injustice, COVID-19 and—perhaps most important—the November election. If you have wondered how companies decide to get active, tune in for a 15-minute InSESSION webinar to hear how organizations decided to promote civic engagement.…

P2A_Webinar_TechDisruptor_Feat Img

Advocacy Lessons From the New Economy

There’s no doubt that companies are getting more vocal at the state and local levels this year, and few do it better than Lime.   Lime, whose green electric scooters are ubiquitous, is a new-economy company. Dependent on favorable regulation in cities and states to operate, Lime uses digital advocacy as a primary tool.   Tune into…

P2A_Webinar_InSession_Option2

How to Sustain Your Election Program to November and Beyond

How to Sustain Your Election Program to November and Beyond With the national conversation switching to the election, fueling your association’s program has never been so important. But it is not always easy. You launched your election effort—now what?   Access a recording of a 15-minute InSESSION webinar filled with practical tactics to keep your audience…

P2A_Webinar_MovingtheNeedle_Feat Img

Moving the Needle in a Digital World

Moving the Needle in a Digital World It’s a busy time for PAC managers, advocacy directors and others who work in government relations and public affairs. There’s a big election coming, big COVID bills passing and big changes to your program as it transitions to an all-digital world. We all need strategies that can move…

P2A_Webinar_InSession_Option2

Masters Class on the 2020 Election

With less than 100 days to go before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. What will your organization do?  Join us Monday July 27 at 1 p.m. EST for a 15-minute, InSESSION webinar that explores how you can educate and mobilize…

100 Days Until the Election: Getting Young People to the Polls!

As we approach the magic milestone of 100 days before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. For organizations like HeadCount, NextGen America and UCSF, helping people to vote is the primary mission. Tune in for a webinar that explores how some…

Feat Img

Why Advocacy Can’t Wait

With a massive election, an inauguration, a new Congress and state legislative sessions all coming in the next six months, now is the time to get your advocacy program ready. Engaging your audience will be crucial. Join us on Wednesday, 15 July at 12 PM EST for a panel with Dominion Energy and EEI to…

P2A_Webinar_InSession_Associations

Build Your Election Center—Now!

With the pandemic response dividing voters and protests over racial inequality taking place in cities across the U.S., activism is booming. Americans have never been more willing to take action, whether on the street or online—and soon that energy will be channelled into the 2020 election. As the pandemic causes states to rewrite voting rules,…

Better Fundraising Through Advocacy

This is not a typical webinar. Join experts from Phone2Action and Blackbaud to learn how advocacy work can enhance your fundraising efforts. Phone2Action’s InSESSION events are a series of 15-minute mini webinars for busy professionals who need fast, actionable information. No noise. Just insight. Fill out the form to access a recording of a discussion on how…

P2A_Webinar_GOTV2.0_Feat Img

The Overshadowed Election, Voter Turnout and the New Super Tuesday

This year’s election is unlike any other, almost completely overshadowed by a public health crisis that altered the life of every American. Yet voters will still travel to the polls in November—and their decisions will forge the government responsible for the U.S. recovery. There is much at stake. Fill out the form to download  The…

P2A_Webinar_InSession_Corporate

3 Things Your Advocacy Program Is Missing

This is not a typical webinar. Phone2Action’s InSession events are a series of 15-minute mini sessions for busy professionals who need fast, actionable insights. No noise. Just fact-based trends to help your advocacy program. The role of corporate government affairs has intensified in the later weeks of the COVID crisis, increasing the importance of an…

P2A_Webinar_InSession_Associations

Evolution of Advocacy: Game-plan for the Next 180 Days

This is not a typical webinar. Phone2Action’s InSession events are a series of 15-minute mini sessions for busy professionals who need fast, actionable insights. No noise. Just fact-based trends to help your advocacy program. Access the recording of our inaugural session for a discussion about how to focus your resources in the months ahead. The event…

P2A_Webinar_Pharma_Feat Img

Managing the Spotlight: How Biotechs and Pharmaceuticals Communicate on COVID-19

The COVID-19 crisis has put Pharmaceutical and Biotechnology organizations squarely in the spotlight as Americans look to the industry for answers to the COVID-19 crisis. How they communicate, advocate and manage the crisis will impact the industry for years—and provide lessons for organizations in every sector. View our webinar including panelists from BIO, Pfizer and…

P2A_Webinar_AdvocacyDrivenApproachtoEmail_Feat Img

The Advocacy-Driven Approach to Email

In most grassroots programs, email is the engine that drives success. It is how you communicate with your audience, collect stories and deliver your message. It is also how your advocates show their support and contact public officials. In all cases, better email performance means better advocacy. Tune in to our webinar designed to help…

P2A_Webinar_PAProfinaPandemic_FeatImg

The Rise of the Digital Public Affairs Professional

In a world where face-to-face meetings are unsafe, where fly-ins are cancelled and traditional lobbying cannot take place, digital advocacy is becoming a lifeline for companies that need a voice in public policy. That means public affairs teams are taking center stage. Join us for Rise of the Digital Public Affairs Professional, a webinar to discuss…

P2A_Webinar_GOTVNonProf_FeatImg

Advanced Strategies to Increase Election-Year Impact

The 2020 election will have a massive impact on policy. For nonprofits and associations, the issues in play have a direct effect on the mission. Activating your audience is critical.  Tune in to Advanced Strategies to Increase Election Year Impact to hear top experts from Facebook and HeadCount share the strategies they use to register and…

P2A_Webinar_GOTVCorporate_FeatImg

Election 2020: How to Drive Civic Engagement

The election will dominate the national conversation this year as Americans choose who controls the White House, Congress and thousands of state offices. Smart companies are finding ways to participate. With government officials preoccupied, events cancelled or postponed and everyone working remotely due to COVID-19, now is a good time to show your stakeholders that…

Videos

Play Video

How the Innocence Project mobilized thousands of advocates to stop an execution

For two decades, Rodney Reed has fought the justice system, maintaining his innocence in the murder of a Texas woman. The efforts landed him on death row, scheduled for execution by the state—until the Innocence Project got active.

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

P2A_Web_Podcast_TechieBytes_FeaturedImg_P1

Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

empowered-patient-podcast

Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.