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Resources

Case studies, proven practices, testimonials, and thought-provoking articles to guide you and your supporters to ignite change.

Client Case Studies

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Combining Advocacy and Fundraising Made NEDA’s Numbers Soar

Combining Advocacy and Fundraising Made NEDA’s Numbers Soar The National Eating Disorders Association (NEDA) created synergy between its fundraising and advocacy programs—and watched both increase in performance. Advocacy shows value to donors. Fundraising gives advocates a new channel for support. Because of this synergy, NEDA has been able to keep its audience engaged, despite the…

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How AIM is Winning Champions in Congress

How AIM is Winning Champions in Congress Things are changing at Alzheimer’s Impact Movement. The organization spent the last decade fighting for Alzheimer’s patients, but the response it gets today is different. AIM modernized its approach to advocacy and the tools it uses, embracing text messaging, custom keywords and short codes to drive up engagement.…

International Justice Mission

International Justice Mission

International Justice Mission used text to recruit thousands of students nationwide to stand against the slave trade.

National Parks Conservation Association

National Parks Conservation Association

Learn how the National Parks Conservation Association doubled donors and online revenue while unleashing powerful advocacy campaigns.

NRPA

National Recreation and Park Association

Converting conference attendees to advocates with a live map and SMS keyword.

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Special Olympics

Persuading the Department of Education to reverse budget cuts in a single day with a viral campaign.

plastic pollution coalition

Plastic Pollution Coalition

Convincing global companies to stop using single-use plastic products with over 1 million petition signatures

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Internet Association

Mobilizing supporters to contact their Senators in support of net neutrality protections.

UNA-USA

The United Nations Association of the United States of America

Increasing member engagement with live calls-to-action at their annual summit.

Whitepapers & Reports

the state of advocacy 2019

The State of Advocacy

Optimize your digital advocacy strategy using data-driven insights from a Phone2Action study of thousands of real advocacy campaigns. Key trends and predictions for the future of advocacy are revealed.

9 pro-tips for advanced grassroots advocacy

9 Pro-Tips for Advanced Grassroots Advocacy

Learn how specific tactics leverage the latest in advocacy technology so you can take your advocacy program to the next level.

ultimate guide to social media

The Ultimate Guide to Social Media for Grassroots Advocacy

This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.  

digital advocacy campaigns by advocacy groups

5 Exemplary Digital Grassroots Campaigns by Advocacy Groups

We’ve assembled a stellar collection of digital campaigns from top advocacy organizations across the nation for you to adapt for your next campaign.

20 Proven Advocacy Campaigns

20 Proven Advocacy Campaigns to Make Your Own

Need inspiration for your next grassroots advocacy campaign? Read these detailed accounts of the strategies used by 20 different organizations.

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

Get an overview of grassroots advocacy and see how five innovative companies are successfully using it to effect policy change in our ebook.

social media responsiveness in congress

Social Media Responsiveness in Congress and Local Government

Analyzing the Facebook and Twitter behavior of every official Congressional account.

ads for advocacy

Ads for Advocacy: 8 Best Practices for Social Media Ads

Discover how to get the most out of your social ad campaigns.

On-Demand Webinars

100 Days Until the Election: Getting Young People to the Polls!

As we approach the magic milestone of 100 days before the election, the entire landscape—from political parties and campaigns to civic-minded organizations—will focus on getting Americans to cast their ballots. For organizations like HeadCount, NextGen America and UCSF, helping people to vote is the primary mission. Join us on Wednesday, 22 July at 12 PM…

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Why Advocacy Can’t Wait

With a massive election, an inauguration, a new Congress and state legislative sessions all coming in the next six months, now is the time to get your advocacy program ready. Engaging your audience will be crucial. Join us on Wednesday, 15 July at 12 PM EST for a panel with Dominion Energy and EEI to…

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Build Your Election Center—Now!

With the pandemic response dividing voters and protests over racial inequality taking place in cities across the U.S., activism is booming. Americans have never been more willing to take action, whether on the street or online—and soon that energy will be channelled into the 2020 election. As the pandemic causes states to rewrite voting rules,…

Better Fundraising Through Advocacy

This is not a typical webinar. Join experts from Phone2Action and Blackbaud to learn how advocacy work can enhance your fundraising efforts. Phone2Action’s InSESSION events are a series of 15-minute mini webinars for busy professionals who need fast, actionable information. No noise. Just insight. Fill out the form to access a recording of a discussion on how…

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The Overshadowed Election, Voter Turnout and the New Super Tuesday

This year’s election is unlike any other, almost completely overshadowed by a public health crisis that altered the life of every American. Yet voters will still travel to the polls in November—and their decisions will forge the government responsible for the U.S. recovery. There is much at stake. Fill out the form to download  The…

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3 Things Your Advocacy Program Is Missing

This is not a typical webinar. Phone2Action’s InSession events are a series of 15-minute mini sessions for busy professionals who need fast, actionable insights. No noise. Just fact-based trends to help your advocacy program. The role of corporate government affairs has intensified in the later weeks of the COVID crisis, increasing the importance of an…

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Evolution of Advocacy: Game-plan for the Next 180 Days

This is not a typical webinar. Phone2Action’s InSession events are a series of 15-minute mini sessions for busy professionals who need fast, actionable insights. No noise. Just fact-based trends to help your advocacy program. Access the recording of our inaugural session for a discussion about how to focus your resources in the months ahead. The event…

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Managing the Spotlight: How Biotechs and Pharmaceuticals Communicate on COVID-19

The COVID-19 crisis has put Pharmaceutical and Biotechnology organizations squarely in the spotlight as Americans look to the industry for answers to the COVID-19 crisis. How they communicate, advocate and manage the crisis will impact the industry for years—and provide lessons for organizations in every sector. View our webinar including panelists from BIO, Pfizer and…

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The Advocacy-Driven Approach to Email

In most grassroots programs, email is the engine that drives success. It is how you communicate with your audience, collect stories and deliver your message. It is also how your advocates show their support and contact public officials. In all cases, better email performance means better advocacy. Tune in to our webinar designed to help…

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The Rise of the Digital Public Affairs Professional

In a world where face-to-face meetings are unsafe, where fly-ins are cancelled and traditional lobbying cannot take place, digital advocacy is becoming a lifeline for companies that need a voice in public policy. That means public affairs teams are taking center stage. Join us for Rise of the Digital Public Affairs Professional, a webinar to discuss…

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Advanced Strategies to Increase Election-Year Impact

The 2020 election will have a massive impact on policy. For nonprofits and associations, the issues in play have a direct effect on the mission. Activating your audience is critical.  Tune in to Advanced Strategies to Increase Election Year Impact to hear top experts from Facebook and HeadCount share the strategies they use to register and…

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Election 2020: How to Drive Civic Engagement

The election will dominate the national conversation this year as Americans choose who controls the White House, Congress and thousands of state offices. Smart companies are finding ways to participate. With government officials preoccupied, events cancelled or postponed and everyone working remotely due to COVID-19, now is a good time to show your stakeholders that…

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Industry Intersections: Creating Winning Advocacy Campaigns

One common problem in advocacy is that professionals cannot see what’s going on outside their field. How do your peers across nonprofit, corporate and trade associations learn from one another when it comes to successful advocacy? Join our Customer Success Manager, Scott Morrison for a webinar conversation designed to help solve that problem, crossing industry borders…

how phone2action is preparing for CCPA

How Phone2Action is Preparing for CCPA

The California Consumer Privacy Act (CCPA) takes effect January 1, 2020, with significant implications for Phone2Action and our Clients. Phone2Action is well-positioned to comply as a result of the steps we took to address the European Union’s General Data Protection Regulation (GDPR) in 2018.

Inside the 2019 Advocacy Survey

Inside the 2019 Advocacy Survey: Benchmarking Your Organization

What is the biggest challenge facing advocacy professionals right now? Is it resources, such as budget and staffing, or tactical problems, such as how to acquire new advocates and move them to action? You know the answer in your organization. Now you can find out what the rest of the industry says. 

Creating High Impact Advocacy

Creating High-Impact Advocacy

Learn more about how Blackbaud, the world’s leading cloud software company advancing social good, and Phone2Action, the leading digital advocacy platform powering political change, can increase your influence through powerful grassroots action.

powering up local advocacy

Powering Up Local Advocacy

Constituents want to weigh-in on issues that impact their backyard, making the voices of grassroots advocates even more powerful at the local level, where representatives are often closer to their constituents than their counterparts in Washington or the state capital. But the landscape is different – we explore how and why in this webinar.

state legislative sessions

Getting Ready for State Legislative Sessions in 2020

Organizations that prepare now will be ready for next year’s legislative rush, when bills can go from committee to final passage in a matter of days. See how the pros get it done.

Videos

Phone2Action Overview

Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.

How the American Heart Association Uses Phone2Action for Mobile Advocacy

The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.

Are Your State and Local Officials on Social Media?

We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.

Podcasts

Digital Politics Podcast

Digital Politics Podcast: “When Activists Tell Their Stories” with Alex Przybelski

Reflecting on the past decade of social activism in the U.S., one of our client strategists discusses the state of civic engagement today and the future of political movements in an ever-growing digital world.

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Techie Bytes: How Tech and Politics Are Converging

Phone2Action co-founder and CEO Jeb Ory discusses how technology and politics are converging and shares advice for fellow entrepreneurs about overcoming the challenges of a SaaS startup.

Digital Politics Podcast

Digital Politics Podcast: “Power of Pop-Up Protests” with Ximena Hartsock

Our co-founder Ximena Hartsock discusses how technology has changed activism and protests in today’s digital age, and why tapping into the internet and social media is crucial for modern-day advocacy.

Digital Politics Podcast

Digital Politics Podcast: “Maximizing Impact of Fly-In and Legislator Days” with Erik Rosedahl

Learn about all the work that is necessary to ensure a successful fly-in. In the age of virtual activism, there is still nothing like looking a legislator in the eye and telling a compelling story to influence policy decisions.

Digital Politics Podcast

Digital Politics Podcast: “Best Practices for Engaging All Stakeholders” with Erik Rosedahl

Erik Rosedahl explains the need to understand different types of activists and emphasizes that just focusing on the number of supporters can be misleading.

Digital Politics Podcast

Digital Politics Podcast: “The Role of Social Media in Advocacy Campaigns” with Andrew Stanley

Andrew Stanley shares how advocates, organizations, and elected officials are using social media for advocacy.

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Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison

How healthcare activists need to educate and identify stories that will drive home their messages.

Digital Politics Podcast

Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo

Martyn Griffen and Christopher Arroyo predict we will see protests related to the proposed rule changes for net neutrality.

Digital Politics Podcast

Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory

How movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.