Phone2Action Resources

The Ultimate Guide to Social Media for Grassroots Advocacy

social media advocacy

Your advocates are on Facebook, Twitter, Instagram, and LinkedIn every day, scrolling through their newsfeed or retweeting a meme. Your organization can leverage the constituent power on social media to win your next advocacy issue.

84 percent of Americans say that people are more comfortable engaging in political discussion on social media than in person. While writing letters, visiting your lawmaker’s office, and door-to-door canvassing have all proven to be effective methods of enacting change, a simple tweet or Facebook status can galvanize supporters and gain widespread attention.

This in-depth guide will show you how to harness the power of social media advocacy for your cause. Find out why social media is necessary for grassroots advocacy campaigns, how you can optimize your organization’s social media presence, and how to build campaigns on social media.

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