The New Rules for Grassroots and Lobbying

Thursday, April 22, 3 p.m. ET


Laurent Crenshaw is the Head of Policy for Patreon Inc. At Patreon he is leading the company’s policy development, strategy, planning, and advocacy globally in the Content, Payments, Benefits, Merchandise, Community, and Public categories.

Prior to joining Patreon, Laurent served in senior public policy roles at Eaze and Yelp. At Eaze Laurent was the Senior Director of Government Affairs where he led the company’s efforts to change banking, taxation, transportation, and possession laws at the federal and state levels to allow for businesses to deliver legal, adult-use cannabis.

At Yelp Laurent championed technology and fair competition issues. Additionally, he spearheaded the company's efforts to protect consumer freedom of speech online, successfully advocating for passage of legislation at the federal and state levels.

Prior to shifting to the private sector, Laurent worked in the House of Representatives for over 11 years focusing on technology policy issues, particularly in the areas of intellectual property, telecommunications, and internet law.

Digital advocacy campaigns have changed the government affairs profession in fundamental ways. It’s shocking how many lobbyists still don’t understand the power of advocacy and how it complements their work.

Laurent Crenshaw, Head of Policy at Patreon, has watched this transformation. He outlines the reality of getting bills passed in 2021 and beyond.

How do you capture policymakers’ attention? How many messages from constituents does a Member’s office need to receive in order to make them reconsider their stance? How can you bring groups from opposite sides of the aisle to agree on your issue? 

Topics include:

  • How the lobbying playbook has evolved
  • New priorities for grassroots campaigns
  • What really matters to Members
  • How to bring together groups who normally oppose each other
  • Much, much more


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