For many teams, measuring ROI as a Government Affairs department is an ongoing challenge. With so many external factors at play and no one-size-fits-all metric, it can be difficult to demonstrate the direct cause and effect to your internal stakeholders.
How does a Government Affairs team effectively communicate their value, wide reach, and skill sets to their senior leadership team?
Join Isaac Reyes, Vice President of Government Relations at Target, as he draws on his experiences and shares tips on how his team demonstrates their value.
- The importance of not reducing your department to a number
- How to create tools that measure the effectiveness of associations
- Measuring the success of campaigns, even if you didn’t win
- Demonstrating the value of social issues
- Much, much more