ROI: How to Demonstrate your Government Affairs Team’s Value

Thursday, April 1, 3 p.m. ET

Issaac Headshot

Isaac is the Vice President of Government Affairs for Target Corporation. He and his team strategically influence public policy on behalf of Target at the federal, state and local level.

Isaac has more than twenty years of experience in government and public affairs, having worked in the U.S. House of Representatives, for a Leader of the U.S. Senate, and on congressional and presidential campaigns. This extensive government experience and over a decade of representing Fortune 100 companies makes Isaac one of the most respected advocates in Washington, D.C.

Before joining Target in 2012, Isaac was at the U.S. Chamber of Commerce as the Director of Congressional & Public Affairs, representing the biggest companies in the world on issues ranging from cyber security to education to immigration. He was a principal in the government relations firm of Austin, Copelin & Reyes, specializing in the design and execution of successful legislative policy and political strategies for local governments.

Prior to entering the private sector, Isaac served as a Policy Advisor to Senator Tom Daschle at the Democratic Policy Committee, where he worked with all Democratic Senators and staff to build consensus and implement policy to advance goals of the Democratic Leadership.  He also served as Legislative Director for Representative Silvestre Reyes (D-TX). Additionally, Isaac served as an advisor to Senator Barack Obama’s 2008 presidential campaign in the critical swing state of New Mexico.  Isaac currently serves on the Dean’s Advisory Council at the Humphrey School of Public Affairs at the University of Minnesota.  He is also a board member of the Public Affairs Council, Bryce Harlow Foundation, and the Congressional Hispanic Leadership Institute (CHLI).

For many teams, measuring ROI as a Government Affairs department is an ongoing challenge. With so many external factors at play and no one-size-fits-all metric, it can be difficult to demonstrate the direct cause and effect to your internal stakeholders.

How does a Government Affairs team effectively communicate their value, wide reach, and skill sets to their senior leadership team?

Join Isaac Reyes, Vice President of Government Relations at Target, as he draws on his experiences and shares tips on how his team demonstrates their value.

Topics include:

  • The importance of not reducing your department to a number
  • How to create tools that measure the effectiveness of associations
  • Measuring the success of campaigns, even if you didn’t win
  • Demonstrating the value of social issues
  • Much, much more

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