Panel Discussion

How to Quantify the ROI of Government Affairs

How do you show that your work engaging federal, state and local policymakers is essential to your organization's success? When you have a legislative win, maybe it's easier; but that doesn't happen every cycle. Your work is not transactional, it's a marathon that involves engaging stakeholders and building alliances, sometimes over years.


The Panel Will Discuss:

Metrics and methods for articulating ROI outside of the department

Quantifying the value of advocacy

Positioning government affairs for success in 2022

Meet Our Speakers


John C. Hay
Senior Vice President, Government Relations
at CRH


Jeb Ory
Co-Founder, President & Chief Strategy Officer
at Phone2Action