PHONE2ACTION RESOURCES: WEBINAR

PAC Management in 2021

Meredith Headshot

Meredith White is a veteran political fundraiser with over a decade of experience. From PACs, senate and presidential campaigns to Capitol Hill and corporate suites, she recently put her knowledge and experience to good use in her first book The Fundraiser: Fundraisers Aren’t Born, They’re Built. 

In addition to being a newly published author,Ms.White recently joined Zillow, the leading real estate and rental marketplace, as Government & External Relations Manager where she doubled their Federal Government Relations team. In her role, Ms. White manages the Zillow Group Political Action Committee and works to develop targeted engagement opportunities and creative partnerships in order to support a firm focused on empowering its employees at the highest level.

What challenges and opportunities are there for PAC managers in 2021? Join an expert in the field as she lays out her view of the industry.

2020 was incredibly difficult for PAC managers. Despite record-breaking numbers in January and February, once COVID hit, donations fell off a cliff and many leaders chose to pause their solicitation campaigns altogether.

Now that we’ve closed the books on Q1 of 2021, what does the rest of the year look like?

Topics Include:

  • Recap of the creative ways PACs made it through 2020

  • Anticipated challenges for the rest of 2021

  • Opportunities for making this year the best it can be

  • Discussion about navigating social issues and when/how you can best engage externally/internally

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