Phone2Action Resources

Moving Beyond Purchased Lists: How to Maximize Facebook Advertising for Advocacy

In the past, many advocacy organizations leveraged purchased advocate lists, in the hopes they would be a silver bullet for acquiring new supporters. These organizations are realizing that they spent a lot of budget on these lists, with little results and high bounce rates. So, how to move forward? Facebook advertising is the answer. While a bit complex and multi-layered, this channel can be incredibly effective in helping your reach your campaign goals.

In this webinar, we explore how to most effectively leverage the Facebook platform for driving awareness of your cause, acquiring new advocates, and increasing lawmakers connections.

Steven Cruz
Andy Stanley

Steven Cruz
Senior Strategist, RedEdge

Andy Stanley
VP of Product, Phone2Action

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