Empowering Your Supporters to Make an Impact Beyond Their Donations
If you want to get something done, you need to engage your top supporters early and often. This is especially true if you’re leading a Political Action Committee (PAC) at a trade association or a corporation.
Engaged and empowered supporters spread their enthusiasm for your organization and bring in new supporters. PACs can take a page from the grassroots advocacy playbook to spur growth and increase the impact of their efforts to shape legislation.
Tried-and-true PAC tactics for engagement like sending donors a monthly political briefing, having quarterly town hall updates, and hosting fly-ins in Washington are still effective. But with limitations in both budget and bandwidth, PAC coordinators can take a page from the grassroots advocacy playbook to spur growth and increase the impact of their efforts to shape legislation.
Discover these simple strategies that will benefit your initiative in the long term.
About the Author
Erik Rosedahl is Head of Stakeholder Engagement at Phone2Action. Previously, he led the advocacy efforts at the National Association of Manufacturers.