PHONE2ACTION RESOURCES: WEBINAR

Digital Advocacy and Comms for Corporations, Associations, and Nonprofits

Thursday, May 13, 3 p.m. ET

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Greg Lowman is Vice President of Digital Advocacy and Policy Communications for Fidelity Investments, a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing, and other financial products and services to more than 20 million individuals, institutions, and financial intermediaries.

Since joining Fidelity in July 2019, Mr. Lowman has worked to advance communications and digital advocacy strategies to support policy outcomes that align with the firm’s strategic objectives. He focuses on a wide range of legislative and regulatory policies that could impact Fidelity, its products and services, and the firm’s ability to serve its clients and customers.

Digital advocacy has exploded. Our research shows a 270% increase compared to 4 years ago. More and more corporations are adding advocacy and policy communications to their government affairs teams.

If you’re not engaging online, then you’re being left behind. If you’ve been doing this for years, you need to continue to evolve your approach.

How do you get started? What are best practices for online communications and advocacy? How do you get buy-in from your leadership team? How do you demonstrate the influence of digital tools to your c-suite?

Join Fidelity’s Vice President of Digital Advocacy and Policy Communications, Greg Lowman,  as he provides reasons for why your strategy needs to include a digital plan, and provides concrete tips for creating a successful digital advocacy program. 

Topics include:

  • How to navigate internal obstacles
  • Best practices in online policy communications
  • The role of Twitter
  • Examples of high-performing digital advocacy
  • Much, much more

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