Digital advocacy has exploded. Our research shows a 270% increase compared to 4 years ago. More and more corporations are adding advocacy and policy communications to their government affairs teams.
If you’re not engaging online, then you’re being left behind. If you’ve been doing this for years, you need to continue to evolve your approach.
How do you get started? What are best practices for online communications and advocacy? How do you get buy-in from your leadership team? How do you demonstrate the influence of digital tools to your c-suite?
Join Fidelity’s Vice President of Digital Advocacy and Policy Communications, Greg Lowman, as he provides reasons for why your strategy needs to include a digital plan, and provides concrete tips for creating a successful digital advocacy program.
- How to navigate internal obstacles
- Best practices in online policy communications
- The role of Twitter
- Examples of high-performing digital advocacy
- Much, much more