Phone2Action Resources

An Advocacy-Driven Approach to Email

Email is the engine that drives grassroots programs. Yet many programs are seeing open rates lag, with click and conversion rates in low single digits. If that describes your program, it may be time for a tune up.

Download An Advocacy-Driven Approach to Email to learn how proper maintenance and email practices can bring about higher open and click rates, which in turn generate higher engagement numbers. The paper covers: 

  • How to clean up your list and improve metrics 
  • How to lower your bounce rate
  • How to reduce email blocks and spam cases
  • How an advocacy emailer can increase performance 
  • How to understand and avoid spam traps 

There is much you can do to improve performance and deliverability, avoid common problems, and drive better email metrics. To learn more, download the white paper.

Fill out the form below to receive to this white-paper