5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

5 Ways Mission-Driven Companies Use Grassroots Advocacy to Effect Change

Lyft rallied their drivers and customers to convince California lawmakers to keep ride-sharing legal.

More than 3,700 people have emailed or called their city council officials asking to permit LimeBike to operate.

Hosts that list their property on HomeAway flooded their local city council with emails overnight and prevented a vote that would have blocked short-term rentals.

All of this was made possible by digital grassroots advocacy campaigns.

See how these innovative companies went beyond the corporate playbook and empowered their customers to take civic action.

Lyft rallied their drivers and customers to convince California lawmakers to keep ride-sharing legal.

More than 3,700 people have emailed or called their city council officials asking to permit LimeBike to operate.

Hosts that list their property on HomeAway flooded their local city council with emails overnight and prevented a vote that would have blocked short-term rentals.

All of this was made possible by digital grassroots advocacy campaigns.

See how these innovative companies went beyond the corporate playbook and empowered their customers to take civic action.

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