Social Media Engagement

Meet your advocates where they are. Inspire them to take action and share campaigns with friends and family. Hold elected officials accountable in a public forum.

Social media has revolutionized advocacy.

84 percent of Americans say that people are more comfortable engaging in political discussion on social media than in person, and elected officials are shifting to social media as the most direct way to connect with their constituents.

Social media is constantly evolving. We stay on the cutting-edge by developing proprietary, first-of-their-kind tools that allow your organization to capitalize on the power of social media.

  • Broadcast your campaigns through Facebook and Twitter with a single click
  • Make it easy for supporters to share your campaigns on Twitter and Facebook
  • Empower supporters to contact their elected officials directly with a tweet
  • Allow advocates to take action on your campaigns within Facebook Messenger
  • Conduct personalized, one on one conversations 24/7 with your Facebook followers in Facebook Messenger using our Advocacy Chatbot
  • Enable advocates to email their legislators directly from your Facebook Ads with our Facebook Lead Ad integration.
  • Track all social impressions, engagement, and conversions from one dashboard
  • Watch legislative connections on social media happen in real time
  • Engage your advocates directly from our SocialPulse dashboard by liking, sharing, retweeting, commenting, and replying to your advocates’ posts.


campaigns through Facebook and Twitter


engagement and conversions in real time


legislative connections happen in real time


advocates in conversations directly

Advocacy Chatbot

Phone2Action’s Advocacy Chatbot allows you to teach your advocates about your causes and conduct advocacy campaigns—all from within Facebook Messenger.

Facebook Messenger has 1.2 billion monthly active users, and more than 8 billion messages are exchanged monthly between users and bots on the platform. Phone2Action is the first to leverage the power of this mode of communication for grassroots advocacy, developing proprietary technology that integrates our powerful campaign sites into Facebook Messenger.

Make it Easier for Facebook Users to Take Action

When supporters have to leave one website for another to complete an action, some will drop out of the conversation, reducing conversions. With our Advocacy Chatbot, your advocates can launch a phone call or send an email for your campaign, all from within Facebook Messenger. Our AI-powered bots are also able to pull information such as name, email, and phone from the user’s Facebook profile, minimizing the work required by the advocate and improving the accuracy of the data you collect.

Convert your Facebook Audience into Active Advocates

Some Facebook users only interact with your organization’s content on Facebook and have never been to your website. By keeping the experience within Facebook, you’ll capture new names by lowering the barrier to entry.

Conduct Personalized Conversations with Advocates, Without the Extra Work

Our AI-powered Advocacy Chatbots are smart enough to understand what the user is saying and can carry on a real conversation. The Chatbot will lead every supporter who contacts your page to the information that they most need about your organization, your issues, and how they can help support your movement and take action.


If you’re ready to start using these powerful social media engagement tools in your advocacy efforts, reach out to our team to schedule a demo.

Social media: the future of advocacy

The most direct way to connect with an official isn’t a rally. It’s not an office visit. It’s not a letter. It’s actually social media. Consider the following stats:

  • The average American spends one-third of their time on social media
  • 84 percent of Americans say that people are more comfortable engaging in political discussion on social media than in person
  • 57 percent of millennials take action online and nowhere else

One of social media’s most powerful contributions to advocacy is the fact that it brings conversations with officials from behind closed doors into the public eye. Now, 100 percent of Congress uses Twitter and Facebook.

Take advantage of this shift with one integrated tool for sharing campaigns, tracking success, watching legislative connections happen in real time, and building one-to-one connections with your advocates through Facebook and Twitter.

Key Features of SocialPulse

Share Campaigns through Facebook and Twitter

Broadcast campaigns through Facebook and Twitter with a single click. Phone2Action provides a seamless workflow for creating and broadcasting campaigns.

Track your entire conversion funnel from one dashboard.

Have all your metrics in one dashboard that you can view in just one click.

  • Impressions. Who’s seen your campaigns on Facebook and Twitter?
  • Engagement. Who’s interacting with your posts?
  • Conversions. Who’s taking action on a campaign because of your post?

Watch legislative connections happen in real time.

See your advocates’ connections with legislators happen in real time. Every time an advocate contacts a legislator on Facebook or Twitter through your campaign, that message shows up in your SocialPulse dashboard.

Watch your advocates share your campaigns through their own accounts.

Phone2Action gives advocates the ability to share campaigns on their own personal pages so they can encourage their friends and family to take action. With SocialPulse, you can see every social share in one location. See which posts generate the most engagement, and use that information to figure out what messages resonate with your advocates and to drive messaging strategy in the future.

Engage advocates and build one-to-one connections directly from the platform.

Social media is about more than simply broadcasting content and campaigns—it’s a place to interact with your supporters and stakeholders. It’s through social media that you have unprecedented ability to build advocacy communities and engage supporters year-round, not just when there’s a bill up for a vote. Engage your advocates directly from the SocialPulse dashboard by liking, sharing, retweeting, commenting, and replying to your advocates’ posts.

Want to see how SocialPulse can bring new life to your social media advocacy campaigns?

Schedule a SocialPulse demo today.

Facebook Lead Generation Ad Integration

Your advocates can now email their legislators directly through your Facebook ads.

facebook lead gen integration

Key Features of Lead Gen Integration

Mobile Optimized, Advocate Friendly

Advocates can now take action from your ads, directly in Facebook, on their phone or on desktop.

Grow your Advocate Database

Integrate data collected from campaigns (such as email and text opt-ins) directly into your Phone2Action instance.

Engage Your Advocates

Make it easy for advocates to email legislators directly from Facebook and re-engage them in future campaigns.

Measure the Impact

Increase advocate communications with lawmakers, lower the cost of advocate acquisition and measure the true success of your Facebook lead generation campaigns.