Meet Gen Z: What Advocacy Means to the “We Generation”

By Regina Ball | March 12, 2018

Understanding why members of the “We Generation” are poised to be leaders in advocacy will be key for any organization that wants to exist in 10 years.

mobilizing communities

Mobilizing Communities of Color

By Angela Goldman | February 16, 2018

The collective power of communities of color to influence public policy decisions has grown exponentially as our country’s demographics have shifted. Hear how different advocacy organizations engage these communities of color to drive change.

communicating with congress

Communicating with Congress: A Hill Staffer’s Perspective

By Angela Goldman | February 12, 2018

Hear from a senior legislative staffer on why congressional offices value constituent correspondence, and what kinds of messages have the biggest impact.

2018 kickoff webinar

2018: Your Best Year of Advocacy Yet

By Regina Ball | January 10, 2018

Welcome to 2018! Now is the time to take a hard look at your advocacy plans for the year and set yourself up for success.

live event engagement

Maximizing Advocate Engagement Before, During & After Your Live Event

By Angela Goldman | December 4, 2017

Live events are a great way to engage your advocates to take action. Learn how the International Franchise Association leveraged this for ongoing engagement with their advocates.

beyond lists webinar

Moving Beyond Purchased Lists: How to Maximize Facebook Advertising for Advocacy

By Angela Goldman | November 15, 2017

Find out how Facebook Lead Gen Ads can help you connect with more advocates, and how our integration can help you activate those advocates.

Overcoming the Status Quo to Modernize Your Advocacy Approach

By Regina Ball | November 3, 2017

See how the National Association of Manufacturers, the largest manufacturing association in the US founded in 1895, underwent a complete transformation of its advocacy programs over the past 5+ years.

Plugged in with Purpose: How to Engage Millennials in Advocacy

By Regina Ball | September 29, 2017

Learn how Free the People and Association for Young Americans engaged millennials in their advocacy campaigns.

Bringing Social Media Advocacy to Life

By Regina Ball | September 29, 2017

Learn how to amplify your advocates’ voices, track your success, build one-to-one connections and keep your finger on the pulse of your campaigns.

Leveraging Stakeholder & Employee Engagement to Enhance Your Sustainability Initiatives

By Regina Ball | September 29, 2017

Stories from companies who have found innovative ways to build corporate responsibility