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Communicating on COVID: Lessons from Pharmaceutical and Biotechnology Companies

By Phil Carey | May 11, 2020

Few companies were thrown into the spotlight during the pandemic like those in the biotechnology and pharmaceutical industries. Both play the leading role in creating treatments and a vaccine for COVID-19—things that Americans truly care about. “PhRMA is very much having a moment right now,” said Ellen Gerstein, head of content and employee engagement at…

Tough Times for Nonprofits: #GivingTuesdayNow is Vital for Many Organizations

By Jeb Ory | May 5, 2020

It’s no secret that many nonprofits are struggling financially in the post-COVID world. Unable to conduct annual fundraisers, conferences and activities such as walks, bike rides and runs that are the lifeblood of many fundraising programs, the revenue slowdown can represent an existential threat.  Like many problems caused by the pandemic, solutions are being pieced…

Associations: Today’s Actions Could Revolutionize the Future of Your Public Affairs Program

By Martyn Griffen | April 30, 2020

The COVID-19 pandemic has introduced an interesting dynamic to advocacy programs: while our physical interaction with one another might be at unprecedented lows, our digital interaction has never been higher. Engagement between associations and their supporters increased 10-fold in the month after the COVID-19 crisis broke, according to Phone2Action’s State of Advocacy data. Overall, an…

From Challenges to BIG Opportunities: How Trade Associations Can Make an Impact

By Lindsay Gill | April 20, 2020

For the first time in U.S. history, all 50 states are under a major disaster declaration due to the COVID-19 pandemic. As we move through our sixth week in a work-at-home world, a clearer picture is emerging of how the next few months may look.  With more than 200 million Zoom meetings taking place daily,…

Data Lessons To Learn

From Election Campaigns to Nonprofit Advocacy: Lessons in Data

By Javi Badillo | April 10, 2020

With businesses shuttered, people quarantined in their homes and daily life peppered with news about COVID-19, it is easy to forget that we are also in the middle of a presidential election.  However, it is crucial that advocacy-heavy nonprofits not lose sight of November’s election and the opportunity it presents. For many nonprofits, it will…

Healthcare Companies are Leading the Advocacy Charge

By Phil Carey | April 7, 2020

Last weekend, spontaneous celebrations of gratitude for healthcare workers popped up around the world. In India, they rang bells and banged pots and pans. In Israel, families craned out of windows and cheered.  Here in the U.S. a more practical approach is underway: healthcare companies and their trade associations are rushing to advocate for workers…

Healthcare Nonprofits Cannot Lose This Fight

By Aditya Komanduri | March 30, 2020

As a $2 trillion bill to address the needs of COVID-19 worked its way through Congress, scores of healthcare nonprofits advocated for funding, tax provisions and other initiatives. The language they used matched the urgency of the pandemic. “The COVID-19 pandemic is threatening to decimate community-driven charitable organizations like the American Cancer Society (ACS) that…

Civic Unity is the Answer to Coronavirus

By Ximena Hartsock | March 30, 2020

Today, people around the world are united by their isolation. We are at home to protect the most vulnerable among us from COVID-19. This physical distancing will save lives and spare our health care systems from being overwhelmed. At the same time, it has left many of us feeling helpless, uncertain, and unheard. The answer…

COVID-19 Launched an Advocacy Boom

By Will Lopez | March 26, 2020

The Coronavirus has closed schools, dampened commerce, laid off thousands of people and left the rest working from home. But it has not silenced Americans, at least not in Washington. The pandemic launched a boom in grassroots advocacy as nonprofits, trade associations and companies champion everything from improved safety equipment for healthcare workers to federal…

Advocacy Planning for a Post-Pandemic World

By Stephanie Stouffer | March 24, 2020

Companies are going through massive changes as they work to adjust to the new normal, modifying supply chains, adjusting their workforce, and maintaining service to customers whose needs are shifting in a stay-at-home world.  Now, advocacy is part of that equation, too. Organizations of all kinds used the Phone2Action platform to launch more than 900…