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Is Email A Tired Tool For Advocacy?

Is Email A Tired Tool For Advocacy?

By Helena Pierdes | December 4, 2019

Here’s a statistic that should give you pause: 95 percent of advocacy professionals name email as a tool they rely upon to run their program. That’s more than organic social media (66 percent), professional advocacy software (60 percent), legislative tracking systems (33 percent) and video (33 percent), according to the Phone2Action 2019 Advocacy Survey, which…

Best Recipes to Keep Your List Warm This Holiday Season

Best Recipes to Keep Your List Warm This Holiday Season

By Nate May | November 26, 2019

As the holidays heat up, business slows down in Washington and in state houses across the country. This year there are still impeachment proceedings and budget fights, but for organizations skipping these issues, the sense of urgency that drives advocacy can dry up. The lack of activity tempts many organizations to simply go dark after…

Want More Impact? Try Personalization.

Want More Impact? Try Personalization.

By Helena Pierdes | November 25, 2019

For many years, digital grassroots advocacy was heavy on form letters. Flooding congressional offices or regulatory agencies with cookie-cutter communiques was how business got done. And it worked. For a while.  Today, as advocacy professionals know, performance is hard won. The landscape is noisy. People are busy. Email is tired. In that environment, large numbers…

Upgrading Your Advocacy Tools

Upgrading Your Advocacy Tools

By Stephanie Stouffer | November 18, 2019

Take a look at the calendar in 2020 and it might make your head spin. Forty-four states are holding legislative sessions beginning in January. The primary season begins in February. And all year long, candidates will be campaigning hard in an election that will determine who controls the White House and Congress. Smart organizations are…

Creating High-Impact Advocacy With Blackbaud and Phone2Action

Creating High-Impact Advocacy With Blackbaud and Phone2Action

By Helena Pierdes | November 15, 2019

It wasn’t long ago that Blackbaud and Phone2Action announced its new partnership.  Blackbaud’s cloud-based solutions for fundraising, relationship management, marketing, engagement and other vital needs would couple with Phone2Action’s comprehensive public affairs and advocacy platform to allow nonprofits to practice powerful grassroots advocacy.  But what does that really mean? What does high-impact advocacy look like?…

A Look at the 2019 Elections

A Look at the 2019 Elections

By Jason Langsner | November 6, 2019

Earlier this year, Phone2Action released “The P.O.W.E.R. Plan” and a corresponding webinar, which provided a blueprint for how organizations can strengthen advocacy in an election year. With the 2020 elections coming fast—Election Day is now less that an year away and the Iowa Caucuses are Feb. 3—smart organizations are already preparing. Part of that means…

True Rapid Response Requires Text Messaging

True Rapid Response Requires Text Messaging

By Helena Pierdes | November 4, 2019

If your organization is like most, you are dependent on email. For almost two decades, it has been the engine that powers advocacy, connecting supporters with causes.  But that engine is starting to wear out. Opens and clicks are increasingly harder to obtain. Organizations that want true rapid response, engaging and activating their audience on…

Why Local Advocacy is So Effective

Why Local Advocacy is So Effective

By Helena Pierdes | October 31, 2019

When the Texas Campaign for the Environment heard a news report that recyclables were being sent to landfills in Houston, they launched a campaign within 24 hours.  They called upon their local advocates to write to the city and the results were immediate: more than 1,600 emails were sent in just two days. That’s a…

How to Improve Your Rapid Response

How to Improve Your Rapid Response

By Helena Pierdes | October 28, 2019

Claims, assertions, accusations, facts and lies will be flying fast in 2020. There’s a divisive presidential election, and legislatures will hold sessions in 44 states. Is your organization ready to respond—and do so effectively—on the issues that matter most?  You will be if you start planning now. We still have months before the primary season…

Why Every Advocacy Organization Needs Rapid Response

Why Every Advocacy Organization Needs Rapid Response

By Helena Pierdes | October 23, 2019

Around this time in the election cycle, with 103 days before the Iowa Caucuses, people start talking about rapid response. Candidates need it to answer each other’s claims and accusations. Advocacy organizations need it for exactly the same reason.  Rapid response is crucial as we enter the thick of the political season precisely because so…