The world of digital advocacy has exploded in the last few years. Beyond email, there’s text message broadcasting, SMS keywords, live maps, social media, and even specialized Facebook lead generation ads. The number of channels that are used for advocacy today—and the many ways that each channel can be used—can be daunting. Yet the truth is…
Press releases, letters to the editor and op-eds may seem like dated media tools, vestiges of the print era that are stubbornly hanging on. But think again. Each of these has a place in the digital world. All of these tools can be highly effective in today’s public affairs campaigns if organizations understand their utility…
Communication is the core function of a public affairs team. There are many ways that public affairs teams build alliances and connections within the community to bolster support for an organization. In today’s world with social media and the internet, there are more ways to engage with the public than ever before. Certain communications…
How does your organization track its relationships with legislators and other constituencies that you communicate with regularly? If you are still tracking in spreadsheets, folders or underpowered freebie applications, there’s work to be done. Those may be digital tools, but your system is essentially analog— too reliant on manual processes with data that ends up…
Hundreds of identical, form-letter emails are easy for lawmakers to ignore Unique email messages stand out when a staffer is scanning the inbox, and are much more likely to reach the lawmaker Advocates are willing to share personal stories with their representatives Organizations can encourage their advocates to send personalized messages to lawmakers by making…
In the U.S., only 4.8% of Fortune 500 CEOs are women, but they make up 45% of the workforce at these companies. Women make up 23% of the U.S. House of Representatives, and in its entire history, there’s only been one Speaker of the House, recently elected for the second time. 25% of U.S. Senators…
More than 100 new members of Congress took office last month, and just about every advocacy organization in Washington are lining up to meet them. Congressional schedules will be full for the foreseeable future. How can your organization command the attention of lawmakers brand new to Washington? Our latest webinar, How to Get the Attention of…
2019 has already ushered in a new Congress, a divided political landscape, and declarations of presidential campaigns for 2020. Savvy advocacy teams are planning their strategy for the months ahead to ensure they’re employing the right tactics for this year. To help in that effort, Phone2Action gathered a group of advocacy professionals on a webinar last…
Does your organization have a roadmap for advocacy at the state level? If your issue’s policy extends beyond the national level, it’s imperative that you advocate your stance to elected officials in affected states. And, with the current national political climate, it’s often possible to influence policy more easily at the state level, given the…
A pesar de la gran cantidad de latinoamericanos en Estados Unidos, la participación política de esta comunidad no había marcado grandes diferencias en los procesos eleccionarios. Adicionalmente, las elecciones de medio término no convocan tanto interés como las elecciones presidenciales, por lo que las expectativas de participación no eran muy altas, mucho menos en la…