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Shattering Expectations with an Integrated Advocacy Strategy

By Angela Goldman | November 21, 2017

As any good advocacy professional knows, you can’t just send one email or post one message on social media and expect to drive results in your advocacy campaign. It requires a thoughtful, orchestrated, coordinated effort, timed perfectly as things unfold on the ground. Shatterproof—a nonprofit dedicated to fighting drug addiction and supporting families hurt by…

Plugged In With Purpose: How to Engage Millennials in Advocacy

Plugged In With Purpose: How to Engage Millennials in Advocacy

By Angela Goldman | November 9, 2017

Millennials! Brands may covet them, Baby Boomers may sometimes malign them, but there’s no denying the influence of this generation on today’s world. Here’s why advocacy groups need to take millennial engagement seriously: Size: In 2015, the Census Bureau reported that “[m]illennials, or America’s youth born between 1982 and 2000, now number 83.1 million and…

Webinar Recap | Bringing Social Media Advocacy to Life

By Angela Goldman | October 20, 2017

Social media can be a powerful tool for connecting advocacy groups, lawmakers, and constituents. Used wisely, sites like Facebook and Twitter can help organizations recruit new followers, broadcast public policy campaigns to spark action, and spread awareness with staggering effect. Dr. Michael Cornfield, an Associate Professor at George Washington University and the Research Director at…

GrassScoops: An Interview Series – Erik Rosedahl

By Angela Goldman | October 16, 2017

Welcome to the inaugural post of GrassScoops: An Interview Series! We will be chatting with grassroots advocacy changemakers from leading associations, non-profits and corporations each month, and highlighting the challenges they encountered, lessons learned, and best practices they recommend, so that others may learn from their experiences. First up is Erik Rosedahl, the former Vice…

the wisdom of woz

The Wisdom of Woz: 4 Lessons to Learn from Steve Wozniak

By ximenalin | August 18, 2017

Think different. That’s been Apple’s challenge to the world for decades. Steve “Woz” Wozniak, Apple’s co-founder, is an engineer at heart who has spent his life solving technology problems. Since he was a little boy, he was fascinated with what technology can do to change the world. He’s exemplified what it means to “think different.”…

state lawmakers on social

Infographic: Are Your State Elected Officials on Social Media?

By Lia Jakubowitz | August 4, 2017

Have you been working to pass legislation at the state level, but haven’t achieved results? Are you struggling to engage your advocates? Does your advocacy strategy need an overhaul? If so, try using social media. Here are some of the advantages you get: Reach more advocates and engage them to take action Foster more direct…

3 Employee and Stakeholder Engagement Strategies for Building a Responsible Brand

By Angela Goldman | July 28, 2017

The pressure’s on for companies to represent themselves as socially responsible brands. Those that don’t may lose business to more responsible competitors. Take a look at the following stats: 55 percent of consumers would pay extra to support companies committed to social good 60 percent of companies have experienced rising pressure to engage with social…

Ads for Advocacy: 8 Best Practices for Social Media Ads

By ximenalin | July 21, 2017

$72.5 billion. That’s the total dollar amount spent on digital ads in 2016—almost 22% more than 2015. The digital ad market is growing at lightning speed, and if you’re not taking advantage of it in your advocacy campaigns, you’re missing out on an incredible opportunity. Social media—Facebook specifically—is a powerful platform for grassroots advocacy, as…

Corporate Responsibility in Action: How Companies Can Foster Movements of Change

By Angela Goldman | July 5, 2017

Why would a company give away all the revenue from their Black Friday sales? Or donate $1 million to a nonprofit overnight? Or pull ads from a major news company on the eve of a controversial interview? For Patagonia, Lyft, and JPMorgan Chase, respectively, these are the ways they’ve worked to make a difference in…