Meredith Keller


How Digital Channels Boost Advocate Recruitment

How Digital Channels Boost Advocate Recruitment

By Meredith Keller | June 19, 2019

All advocacy starts with an audience. Your organization’s advocates are the army that gets sent forward, the engaged and passionate people who contact decision makers and carry your message. If you work for a corporation, association or nonprofit trying to impact public policy, your list of advocates dictates the strength of your campaigns. Bigger is…

Using Stakeholder Mapping to Leverage Your Network More Effectively

By Meredith Keller | June 11, 2019

Almost all advocacy relies on the ability to communicate with stakeholders, engage them on your issue, and move them to action in the most effective way possible. Yet, as every advocacy professional knows, you have to build the army and know where it is heading before you can advance it. And that’s not always easy.…

Trends in Advocacy Suggest it’s Growing and Becoming More Efficient

By Meredith Keller | May 29, 2019

Advocacy groups steadily acquired more advocates and generated more connections with public officials in the three years between 2016 and 2018, and they did so using fewer campaigns. Phone2Action’s first State of Advocacy report followed hundreds of organizations and their trends in advocacy in order to show how companies, nonprofits, and associations build movements, energize…

Integrating Your Digital Advocacy Strategy

By Meredith Keller | April 15, 2019

The world of digital advocacy has exploded in the last few years. Beyond email, there’s text message broadcasting, SMS keywords, live maps, social media, and even specialized Facebook lead generation ads. The number of channels that are used for advocacy today—and the many ways that each channel can be used—can be daunting. Yet the truth is…

Classic Public Affairs Tactics for the New Media Landscape

By Meredith Keller | March 31, 2019

Press releases, letters to the editor and op-eds may seem like dated media tools, vestiges of the print era that are stubbornly hanging on. But think again. Each of these has a place in the digital world. All of these tools can be highly effective in today’s public affairs campaigns if organizations understand their utility…

Digital Community Engagement for Modern Public Affairs

By Meredith Keller | March 30, 2019

  Communication is the core function of a public affairs team. There are many ways that public affairs teams build alliances and connections within the community to bolster support for an organization. In today’s world with social media and the internet, there are more ways to engage with the public than ever before. Certain communications…

Creating Your Playbook of 2019 Advocacy Tactics

Creating Your Playbook of 2019 Advocacy Tactics

By Meredith Keller | January 15, 2019

2019 has already ushered in a new Congress, a divided political landscape, and declarations of presidential campaigns for 2020. Savvy advocacy teams are planning their strategy for the months ahead to ensure they’re employing the right tactics for this year. To help in that effort, Phone2Action gathered a group of advocacy professionals on a webinar last…

Midterm State Ballot Initiatives as a Thermometer for Your Issue

Midterm State Ballot Initiatives as a Thermometer for Your Issue

By Meredith Keller | November 9, 2018

What do this year’s ballot initiatives tell us about citizens’ attitudes on issues? Voters weighed in on more than just candidates in Tuesday’s midterm election. 157 ballot initiatives were approved or rejected across 37 states. Results from ballot initiatives provide a temperature check on how voters feel about a specific issue. Some states allow citizens…

Steven Cruz, Strategic Partner, RedEdge

GrassScoops: An Interview Series – Steven Cruz, RedEdge

By Meredith Keller | October 22, 2018

Steven Cruz, Strategic Partner at RedEdge, works with organizations and political campaigns to develop strategies for issue advocacy and communications. We recently spoke with Steven about the digital tools he uses in his work, trends he sees in advocacy campaigns today, and the future of grassroots advocacy. Tell us about your professional background and how you got into advocacy.…

How State Voting Laws Will Affect Voter Turnout in the Midterms

How Voting Laws by State Will Affect Voter Turnout in the Midterms

By Meredith Keller | September 24, 2018

Key Takeaways Midterm elections have much lower voter turnout than on-year elections State voting laws and options can vary in complicated ways Some state voting laws can create barriers to voting that negatively impact turnout Voting restrictions can decrease turnout disproportionally within certain demographic groups Effective advocacy could hinge on whether you empower your supporters…