Lia Jakubowitz

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GrassScoops: An Interview Series — Jamie Carracher

By Lia Jakubowitz | May 15, 2018

Jamie Carracher, Executive Director of Digital Engagement at America’s Health Insurance Plans (AHIP), dropped by our office in Rosslyn to discuss all things advocacy for the latest in our series of interviews with changemakers in grassroots, GrassScoops. Jamie works with a team of five to execute digital strategy for AHIP—the largest trade association that represents health…

GrassScoops: An Interview Series – Adam Nielsen

By Lia Jakubowitz | April 10, 2018

Our interview series GrassScoops features grassroots advocacy changemakers from leading associations, nonprofits, and corporations each month. This month, we spoke with Adam Nielsen, Director of National Legislation and Policy Development at the Illinois Farm Bureau, a grassroots, statewide organization dedicated to enhancing the people, progress and pride of Illinois and its farming community. Can you tell us about…

GrassScoops with Kwan Graham

GrassScoops: An Interview Series – Kwan Graham, PEFNC

By Lia Jakubowitz | February 23, 2018

Welcome to our newest installment of GrassScoops: An Interview Series, in which we chat with grassroots advocacy changemakers from leading associations, nonprofits, and corporations each month. We highlight the challenges they encountered, lessons learned, and best practices they recommend so that we can all learn from their experiences. In this edition, we are excited to…

GrassScoops: An Interview Series – Meredith Nethercutt

By Lia Jakubowitz | January 19, 2018

Welcome to our latest installment of GrassScoops: An Interview Series. We will be chatting with grassroots advocacy changemakers from leading associations, nonprofits and corporations each month. We will highlight the challenges they encountered, lessons learned, and best practices they recommend, so that others may learn from their experiences. In this edition, we are excited to chat with…

grassscoops jay tandan

GrassScoops: An Interview Series – Jay Tandan

By Lia Jakubowitz | November 28, 2017

Welcome to the second installment of GrassScoops: An Interview Series! We will be chatting with grassroots advocacy changemakers from leading associations, non-profits and corporations each month, and highlighting the challenges they encountered, lessons learned, and best practices they recommend, so that others may learn from their experiences. We talked to Jay Tandan, US Digital Marketing Manager…

How to Engage Millennials in Advocacy

Plugged In With Purpose: How to Engage Millennials in Advocacy

By Lia Jakubowitz | November 9, 2017

Millennials: Brands may covet them, Baby Boomers may sometimes malign them, but there’s no denying the influence of this generation on today’s world. Here’s why advocacy groups need to take millennial engagement seriously: Size: In 2015, the Census Bureau reported that “[m]illennials, or America’s youth born between 1982 and 2000, now number 83.1 million and…

state lawmakers on social

Infographic: Are Your State Elected Officials on Social Media?

By Lia Jakubowitz | August 4, 2017

Have you been working to pass legislation at the state level, but haven’t achieved results? Are you struggling to engage your advocates? Does your advocacy strategy need an overhaul? If so, try using social media. Here are some of the advantages you get: Reach more advocates and engage them to take action Foster more direct…

Webinar: Move New Supporters to Action

By Lia Jakubowitz | April 28, 2017

In the past few months, you’ve probably noticed people joining marches, contacting their legislators, and sharing their political opinions on Facebook much more often than usual. Everyday people are taking action on political and social issues at an unprecedented rate. In an increasingly fragmented climate, and with elected officials more accessible than ever before, the…