Jon Rubongoya

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How One Company GR Team Got Serious About Showing ROI

How One Company GR Team Got Serious About Showing ROI

By Jon Rubongoya | October 9, 2021

Every government relations team is called upon to show its value internally at some point. Yet an ROI discussion with top leadership can be tough. In some organizations, it can feel like you’re speaking another language. Government relations teams don’t always calibrate their worth in revenue, sales, membership and the other standard measures used by…