Jeb Ory

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9 best practices for SMS advocacy campaigns

9 Best Practices for SMS Advocacy Campaigns

By Jeb Ory | November 1, 2018

Think about the last time you received a text. Did you open it? The answer is, likely, yes.  Now, think about the last time you received an email. Depending on the email, you may have blindly deleted it or opened it, depending on who sent the message and what the subject line was. The average…

Why Leading Brands are Embracing Grassroots Activism

Why Leading Brands are Embracing Grassroots Activism

By Jeb Ory | June 20, 2018

When it comes to corporate social responsibility in 2018, it’s not enough anymore for companies to simply create a more environmentally-friendly supply chain or provide comfortable work environments abroad. Consumers and employees are now expecting companies to take a stand on social issues. According to a Cone Communications study conducted in 2017, 78% of consumers…

Reflecting on 2017 & the State of Grassroots Advocacy

By Jeb Ory | December 29, 2017

As 2017 comes to a close, we are turning the page on a year that has ushered in a new era of civic engagement across our country and around the world. Just as the Presidential election has shuffled the deck in Washington, DC, and statehouses across the country, 2017 has been a transformative time for…

SocialPulse: Leading the Way for Social Media Advocacy

By Jeb Ory | June 20, 2017

Log in to your Facebook or Twitter account. Right now. Scroll through your news feed. I’ll bet that you’ll find posts and tweets from friends advocating for public policy issues without having to scroll too far down the page. Now, if you are an advocacy campaign manager, imagine what would happen if one of your…

100 Days of Digital Advocacy

By Jeb Ory | April 25, 2017

The president’s 100th day in office is fast approaching. Aside from executive orders, bills passed, and nominations confirmed, the president has stimulated a massive increase in grassroots advocacy since his election. Large crowds visited D.C. on the weekend of the inauguration, both to support and oppose the president. Town halls have been flooded with constituents…

Challenging the conventional ladder of advocate engagement

By Jeb Ory | March 15, 2017

The rules for engaging advocates and key stakeholders of organizations are rapidly changing. In my article for Campaigns and Elections, I explain why the old ways of outreach no longer work and how the influx of technology and social media is currently challenging the conventional ladder of advocate engagement. Using Facebook Ads to Increase Advocate…