Diego Rivera

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Creating High-Impact Advocacy With Blackbaud and Phone2Action

Creating High-Impact Advocacy With Blackbaud and Phone2Action

By Diego Rivera | November 15, 2019

It wasn’t long ago that Blackbaud and Phone2Action announced its new partnership.  Blackbaud’s cloud-based solutions for fundraising, relationship management, marketing, engagement and other vital needs would couple with Phone2Action’s comprehensive public affairs and advocacy platform to allow nonprofits to practice powerful grassroots advocacy.  But what does that really mean? What does high-impact advocacy look like?…

True Rapid Response Requires Text Messaging

True Rapid Response Requires Text Messaging

By Diego Rivera | November 4, 2019

If your organization is like most, you are dependent on email. For almost two decades, it has been the engine that powers advocacy, connecting supporters with causes.  But that engine is starting to wear out. Opens and clicks are increasingly harder to obtain. Organizations that want true rapid response, engaging and activating their audience on…

Why Local Advocacy is So Effective

Why Local Advocacy is So Effective

By Diego Rivera | October 31, 2019

When the Texas Campaign for the Environment heard a news report that recyclables were being sent to landfills in Houston, they launched a campaign within 24 hours.  They called upon their local advocates to write to the city and the results were immediate: more than 1,600 emails were sent in just two days. That’s a…

How to Improve Your Rapid Response

How to Improve Your Rapid Response

By Diego Rivera | October 28, 2019

Claims, assertions, accusations, facts and lies will be flying fast in 2020. There’s a divisive presidential election, and legislatures will hold sessions in 44 states. Is your organization ready to respond—and do so effectively—on the issues that matter most?  You will be if you start planning now. We still have months before the primary season…

Why Every Advocacy Organization Needs Rapid Response

Why Every Advocacy Organization Needs Rapid Response

By Diego Rivera | October 23, 2019

Around this time in the election cycle, with 103 days before the Iowa Caucuses, people start talking about rapid response. Candidates need it to answer each other’s claims and accusations. Advocacy organizations need it for exactly the same reason.  Rapid response is crucial as we enter the thick of the political season precisely because so…

Get Prepared for the 2020 State Legislative Sessions

Get Prepared for the 2020 State Legislative Sessions

By Diego Rivera | October 14, 2019

“It feels like a sprint,” said Margaret Taylor, director of global public affairs at AT&T. She’s talking about the start of the state legislative sessions each January. And when it comes to 2020, she’s not wrong.  Lawmakers in 44 states will hold legislative sessions next year, considering thousands of bills between January and June. Add…

The Power of Local Advocacy

The Power of Local Advocacy

By Diego Rivera | September 18, 2019

When most of us think about advocacy, we think about Washington or the states. Congress. Regulators. Legislatures.  But that is only part of the picture. Local advocacy, activity directed at the city or county level, grew three-fold between 2016 and 2018, according to the 2019 State of Advocacy report released earlier this year. That’s a…

The Rise in Regulatory Advocacy

The Rise in Regulatory Advocacy

By Diego Rivera | August 5, 2019

Stop and think about this: regulatory advocacy grew seven-fold between 2016 and 2018, according to Phone2Action’s State of Advocacy 2019 report. The practice of trying to sway the departments and agencies that conduct rulemaking, from the Environmental Protection Agency to the Federal Communications Commission, is literally exploding as a Republican administration shifts policy after eight…

Unlocking the Secrets to Mobilizing Advocates

By Diego Rivera | July 9, 2019

Billions of dollars are spent on advocacy in Washington, state capitals and major cities across America every year. But how effective is all that effort? Phone2Action’s State of Advocacy 2019 report suggests an answer.  The report examined advocacy by hundreds of organizations using the Phone2Action platform to gain insight into how they acquire and mobilize…

Best Practices for an Effective Congressional Fly-in

By Diego Rivera | June 4, 2019

Advocates from hundreds of organizations descend on Washington every year for annual congressional fly-in events. These events provide a chance to expose lawmakers and staff to everyday practitioners from industry in the hopes of winning hearts and minds. But whether your organization is doing it for the first time or the 40th, there’s always room…