Angela Goldman


Using Grassroots Advocacy to Influence Corporate Policy

By Angela Goldman | March 16, 2018

While many grassroots advocacy efforts center around influencing lawmakers and the elected officials responsible for setting public policy, some groups have leveraged grassroots advocacy techniques to sway the internal policies of powerful corporations. For years, Doctors Without Borders/Médecins Sans Frontières (MSF) had been unsuccessfully lobbying pharmaceutical companies to lower the cost of the pneumonia vaccine.…

Shattering Expectations with an Integrated Advocacy Strategy

By Angela Goldman | November 21, 2017

As any good advocacy professional knows, you can’t just send one email or post one message on social media and expect to drive results in your advocacy campaign. It requires a thoughtful, orchestrated, coordinated effort, timed perfectly as things unfold on the ground. Shatterproof—a nonprofit dedicated to fighting drug addiction and supporting families hurt by…

Webinar Recap | Bringing Social Media Advocacy to Life

By Angela Goldman | October 20, 2017

Social media can be a powerful tool for connecting advocacy groups, lawmakers, and constituents. Used wisely, sites like Facebook and Twitter can help organizations recruit new followers, broadcast public policy campaigns to spark action, and spread awareness with staggering effect. Dr. Michael Cornfield, an Associate Professor at George Washington University and the Research Director at…

GrassScoops: An Interview Series – Erik Rosedahl

By Angela Goldman | October 16, 2017

Welcome to the inaugural post of GrassScoops: An Interview Series! We will be chatting with grassroots advocacy changemakers from leading associations, non-profits and corporations each month, and highlighting the challenges they encountered, lessons learned, and best practices they recommend, so that others may learn from their experiences. First up is Erik Rosedahl, the former Vice…

Three Employee and Stakeholder Engagement Strategies for Building a Responsible Brand

3 Employee and Stakeholder Engagement Strategies for Building a Responsible Brand

By Angela Goldman | July 28, 2017

The pressure’s on for companies to represent themselves as socially responsible brands. Those that don’t may lose business to more responsible competitors. Take a look at the following stats: 55 percent of consumers would pay extra to support companies committed to social good 60 percent of companies have experienced rising pressure to engage with social…

Corporate Responsibility in Action: How Companies Can Foster Movements of Change

By Angela Goldman | July 5, 2017

What is Corporate Responsibility? A Conversation at the Good Tech Summit Why would a company give away all the revenue from their Black Friday sales? Or donate $1 million to a nonprofit overnight? Or pull ads from a major news company on the eve of a controversial interview? For Patagonia, Lyft, and JPMorgan Chase, respectively,…

Drive Public Policy Change Both Online and Offline

By Angela Goldman | June 9, 2017

There’s an art to creating an effective advocacy campaign. With so many tools and tactics at your disposal, it takes skill and mastery to create a plan that integrates them all in pursuit of a focused policy goal. But on the flip side, being flexible and able to course-correct your plan based on what happens…

Eight Best Practices for Grassroots Advocacy

8 Pro Tips for Effective Grassroots Advocacy

By Angela Goldman | April 3, 2017

In 2017, we’ve already seen a 67 percent increase in the number of Americans participating in Phone2Action advocacy campaigns, and that energy isn’t dying down anytime soon. So what are some ways your organization can leverage this captive audience? Read a quick summary below of our 8 tips to take advantage of the urgency of this…

International Women's Day

An interview with Ximena Hartsock on International Women’s Day

By Angela Goldman | March 8, 2017

Every year, International Women’s Day aims to elevate the social, economic, cultural, and political contributions made by women around the world. We took this opportunity to talk with Ximena Hartsock, Phone2Action’s Co-Founder and COO, who has been involved in advocacy since the age of 11. Below, she discusses her motivations for making advocacy more accessible…