Leadership Team


Marina Devalia

VP of Marketing

Marina is an experienced marketing leader with a talent for building effective marketing operations in the enterprise SaaS industry. She previously served as Vice President of Marketing at Higher Logic, where she oversaw demand gen and operations during four acquisitions and revenue growth from $10M to $50M+.


Shelli Holland

VP of Human Resources

Shelli is a growth-focused leader with 15+ years of global experience in talent management, development and organizational planning. Her skills in public and private tech companies align HR and talent strategies with financial, operational and organizational objectives to improve growth and performance. Shelli was part of the IPO team that took Rosetta Stone public in 2009 and served as Head of Talent Management at Frontpoint.


Chris Kottke


Chris has experience managing start-up, growth, and transforming companies with a focus on recurring revenues and software.  His prior experience includes running finance and accounting for three software-as-a-service companies and a capital markets startup. He’s completed $175M in capital raises, several buy-side acquisitions, and one sell-side exit by acquisition.


Will Lopez

VP of Customer Success

Will brings 10 years of experience to Phone2Action. His focus on delivering customers' goals and outcomes has created relationships with senior executives from organizations, such as American Heart Association and the U.S. Chamber of Commerce, to Fortune-500 companies, such as Walmart and JP Morgan Chase. Will’s dedication to the customer experience has led to improved retention and revenue growth.


Matt Melnick

SVP of Sales

Matt has more than two decades of experience as a leader in global sales in the enterprise SaaS industry. Most recently, Matt was SVP of Sales at Tracx and Wealth Engine, where he successfully built out sales organizations.  Matt was also in various sales leadership roles at Vocus, overseeing a team of 150 people. During his 14 year run the company experienced explosive growth from $10M to $200M ARR.


Andy Stanley

VP of Product

Andy has 20+ years of experience as a SaaS product leader with an exceptional track record for leadership and results. He has deep experience in developing product strategy, building high performing product teams, designing great user experiences, and bringing products to market. Andy also ran Product at DDC, and is a leading expert in Public Affairs and Advocacy software.



Jeb Ory

CEO and Co-founder

Jeb works at the intersection of technology and politics, providing technology that the world's largest organizations use to manage their policy and regulatory issues. He's raised more than $100M in financing and capital for the businesses he has founded. Jeb has a B.A. in International Relations from Stanford University and an MBA from Chicago Booth. He lives in DC with his wife, Lea, and his daughters, Sybil and Seneca.

Photo © Tony Powell. Phone to Action. August 1, 2016

Ximena Hartsock


Ximena has been involved in social advocacy campaigns since she was 11. Prior to Phone2Action, she managed membership and outreach for a national advocacy organization, where she ran hundreds of campaigns across the US. She has held leadership positions as a principal, assistant superintendent and agency director. In 2009 she was appointed to the Executive Cabinet of DC Mayor Fenty. 



Christopher Fountain

Chairman of the Board and Advisor

Christopher brings decades of leadership experience to supporting Phone2Action in developing and executing our growth roadmap. He has an extensive track record of leading and growing companies in the information technology industry, including security, compliance, infrastructure, and application software and services companies. He’s operated as a C-level executive for over 20 years.