Whitepapers & Research

Advocacy Resources - White paper

Eight Best Practices for Grassroots Advocacy
Follow these eight best practices for running successful advocacy campaigns to engage the public, move people to take action and maximize your probability of success.




Advocacy resources - White paperSocial Media Responsiveness in Congress and Local Government
We know that social media has changed the way people communicate, but does that mean it can change how legislators act? We set out to find out if a citizen can use social media to more effectively communicate with an elected representative. The Organizing Center, funded by the Phone2Action Civic Tech Fund, set out to find real answers. We launched a continuing effort to analyze the Facebook and Twitter behavior of every official Congressional account. This began during a busy recess full of in-district constituent events and policy battles. The data within reflects the first phase of scoring across the entire month of August, with the goal of creating the first-ever complete, quantitative index. We also reviewed city councils in Washington, DC, and San Francisco, CA to understand federal vs. local differences.



Ads for Advocacy: 8 Best Practices for Social Media Ads
Digital ads have become a powerful tool for organizations and businesses to share their advocacy campaigns with their supporters. Tools like audience targeting, A/B testing, design optimization, and more ensure that your advocacy campaign is placed in front of the right audiences—thus increasing your conversion rates.
Download our newest whitepaper to learn the 8 best practices to get the most out of your social ad campaigns. Our team compiled all the latest stats, ideas, and proven techniques into one resource—and we want to give that resource to you.


Case Studies

Advocacy resources - Shatterproof case study

Shatterproof is a national nonprofit organization focused on ending the devastation that addiction causes families. They leveraged Phone2Action technology to help aid the passage of the Comprehensive Addiction and Recovery Act in California.



Advocacy resources - Lyft case study

Lyft, a leading transportation company that allows drivers to share rides, uses Phone2Action’s mobile advocacy tools to amplify the voices of community members across the U.S.—making it easier for them to let their elected officials know about their support for Lyft’s ridesharing services.



fantasy sports for all phone2action case study

Fantasy Sports For All
In 2015, FanDuel and DraftKings were ascendant. But in November of that year, New York’s Attorney General equated fantasy sports with illegal gambling. As the booming industry was thrown into crisis, Fantasy Sports For All pushed back against the existential threat. They leveraged Phone2Action to drive passage of legislation making the pastime explicitly legal in New York State.



National Humanities Alliance Case Study

National Humanities Alliance
Facing the elimination of the National Endowment for the Humanities, a key funding stream for its community, the National Humanities Alliance used Phone2Action technology to mobilize supporters and send over 150,000 messages to Congress and the White House within a two-day period.




Advocacy resources - product video

Phone2Action Overview
Get a quick overview of Phone2Action’s digital advocacy platform to learn how we can help your organization accelerate success in your grassroots advocacy and stakeholder engagement campaigns.


American Heart AssociationAdvocacy resources - AHA video
The American Heart Association used Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York. In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.


lawmakers on social media

Are Your State and Local Officials on Social Media?
We already know that 100% of Congress has a social media presence. But what about the state and local level? Watch this video to find out.





Best Practices for Engaging Newcomers to Advocacy
View the on-demand version of our webinar where our speakers discussed best practices for reaching and engaging new advocate voices so they are able to cut through the noise and make the strongest policy impact possible.


John Patton, Director of Strategic Partnerships, Phone2Action
Lindsay Dahl, VP of Community Affairs, Beautycounter
Nick Dean, Senior Project Manager, 270 Strategies





Drive Public Policy Change Both Online and Offline
View the on-demand version of our webinar where our speakers discussed how you can combine both online and offline, and grasstops and grassroots strategies to develop integrated advocacy campaigns.


Ximena Hartsock, Co-Founder & President, Phone2Action
Andrew Lewis, Executive Vice President, Georgia Charter Schools Association




Leveraging Stakeholder & Employee Engagement to Enhance Your Sustainability Initiatives

It’s imperative for companies from every industry to be creative and innovative in finding ways to build corporate responsibility and give back to people and the planet. To hear stories and strategies from companies who’ve done this successfully—including ways to engage stakeholders to drive public policy through grassroots advocacy—download this webinar today.


Jeb Ory, CEO & Co-Founder, Phone2Action
Stephanie Klein, Engagement Manager, Phone2Action & Former National Program Manager, U.S. EPA/Energy Star
Lindsay Dahl, Vice President of Community Affairs, Beautycounter



Bringing Social Media Advocacy to Life
Did you know that 84% of Americans are more comfortable talking about civic issues on social media than in person? That 100% of Congress is active on social media, and over half manage their own accounts? In this webinar, we’ll teach you how to amplify your advocates’ voices, track your success, build one-to-one connections with your advocates, and always keep your finger on the pulse of your campaigns.


Dr. Michael Cornfield, Associate Professor & Research Director, The George Washington University
Joe Rincione, Product Manager, Phone2Action



Plugged in with Purpose:
How to Engage Millennials in Advocacy

What kinds of actions should organizations take to engage a generation that’s plugged in with purpose? Learn how Free the People and Association for Young Americans have effectively engaged millennials in their advocacy campaigns, and how you can apply similar strategies to your cause.


Kara Pally, Senior Technology Advisor, Free the People
Ben Brown, Founder and Chief Executive Officer, Association of Young Americans





Digital Politics Podcast: “Protests, Flash Points, and Movements” with Jeb Ory
Jeb Ory, CEO and Co-Founder, Phone2Action reminds us that people have always protested in the town square but now everyone has a megaphone. We talk about how movements come together, which ones become sustainable, and what counts as a successful protest or demonstration of disapproval, anger or support.



Digital Politics Podcast: “Will the Tech Community Mobilize in Defense of Net Neutrality?” with Martyn Griffen and Christopher Arroyo
Martyn Griffen and Christopher Arroyo of Phone2Action predict we will see protests related to the proposed rule changes for net neutrality. We have entered the Age of Advocacy and Martyn and Chris reflect on how earlier protests to resist SOPA/PIPA in 2012 and to get net neutrality passed in 2015 might be indicators of how all the different stakeholders will have their voices heard in the age of President Trump.


Empowered Patient Podcast: “Who is Joining in Healthcare Protests” with Brad Ellison
Brad Ellison, Head of the Healthcare Practice at Phone2Action has a deep understanding of what drives protests about healthcare issues having previously worked as legislative counsel to a member of the House of Representatives. We talk about recent protests by scientists and doctors and how healthcare activists need to educate and identify stories that will drive home their messages. Key to creating a successful protest is growing a community that responds to a call to action.


If you’d like to learn more about Phone2Action’s digital grassroots advocacy platform, and how we can help you maximize engagement on your advocacy campaigns, please click the button below to schedule a demo.