Grassroots Advocacy

Phone2Action’s grassroots advocacy and engagement tools are designed to make campaign creation and management easy, quick, and efficient. 

1) Use Phone2Action’s grassroots advocacy tools to create engaging, multi-media campaign pages that inspire advocates – from supporters to employees – to act

2) Use Phone2Action’s social integrations, telephony services, and email tools to give your advocates multiple ways to engage with lawmakers on critical public policy issues

3) Get real-time, up-to-the minute reporting that you can use to share with your campaign manager, your board, and your members to highlight engagement

P2A Dashboard

Manage Your Campaigns in Realtime from the Phone2Action Dashboard

Read about Phone2Action’s grassroots advocacy tools in this case study:

Partner: Lyft

Focus: Providing transportation options and providing for job growth across the country

Scope: Lyft, a leading ride-sharing company that makes it possible for drivers to share their cars with riders, uses Phone2Action tools to amplify the voices of the Lyft community—drivers and riders alike—making it easier for people to advocate for policies that permit ridesharing within cities and states throughout the country

Problem: People that ride and drive for Lyft are passionate, and look to lend their support to the public policy discussions that Lyft faces on a daily basis. Connecting them to their officials, however, was not easy, and Lyft needed a solution that works across the country, at the local and state level, and allows people to engage over their smartphone, laptops, or desktop computer. 

Solution: Use Phone2Action advocacy tools to instantly connect the Lyft community to elected officials – facilitating advocacy in more than 40 cities and states across the country since 2014.

Engagement: In one representative campaign, Lyft emailed a cohort and 28% of people responded to the call-to-action, driving hundreds of thousands of communications to state officials. The response rate was 14x the standard engagement rate for emailed calls-to-action, driven by an evocative call-to-action and easy-to-use Phone2Action tools.

Advocacy impact: The bills referenced above (and many others throughout the country) have been favorably resolved due, in part, to the advocates’ engagement on these issues. 

Lyft Campaigns

Advocates – drivers and riders alike – engage on Lyft Campaigns over smartphones

“The Phone2Action platform is powerful, allowing us to be independent and giving us control over our campaigns. They also have great customer support; help was always available when we needed it. Best of all, we can create campaigns and get them up-and-running in less than an hour, allowing us to be responsive to the rapidly-changing reality of local and state politics. People that take action through a Phone2Action campaign are important parts of our advocacy efforts and often testify at our hearings.” – Jeremie Vella, Senior Manager of Digital Organizing