New York State Parents Pass CPR Legislation in Schools After 14 Year Battle
The American Heart Association uses Phone2Action to make it easy for advocates to take action on their phones and get involved in passing a landmark health education bill in New York.
In Fall 2014, New York passed a bill that sets the stage for action by the Board of Regents to have all New York school children complete hands-only cardio-pulmonary resuscitation (CPR) training.
The New York State Legislature has considered bills addressing this type of health education for over 15 years, only to vote them down or not advance them through the governor’s office. This year was different, however, as advocates, taking action in a campaign sponsored by the American Heart Association, employed new, effective means to advocate for the passage of the bill.
AHA met with small groups and showed them how they could advocate for the bill’s passage by texting “CPR” to 52886. They also provided digital tools that drove more than seven hours of patch-through calls to Gov. Andrew Cuomo’s office on a Friday, then followed on “Twitter Tuesday” with a social media barrage that drove hundreds of tweets and Facebook posts to the Democrat’s official Facebook and Twitter account, publicly highlighting how important the cause was to hundreds of advocates throughout the state.
Using Phone2Action tools, the American Heart Association drove hundreds of social media posts and more than seven hours of patch-through calls directly to Governor Cuomo’s office – all over two days. He got the message and signed a bill, bowing to public pressure over social media and direct advocacy by AHA advocates.